<?xml version="1.0"?>
<ownershipDocument>
    <schemaVersion>X0101</schemaVersion>

    <documentType>4</documentType>
    <periodOfReport>2003-07-18</periodOfReport>
    <notSubjectToSection16>0</notSubjectToSection16>
    <issuer>
        <issuerCik>0000320187</issuerCik>
        <issuerName>NIKE INC</issuerName>
        <issuerTradingSymbol>nke</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001239009</rptOwnerCik>
            <rptOwnerName>VAN PAASSCHEN FRITS D</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>  </rptOwnerStreet1>
            <rptOwnerStreet2>  </rptOwnerStreet2>
            <rptOwnerCity>  </rptOwnerCity>
            <rptOwnerState>  </rptOwnerState>
            <rptOwnerZipCode>  </rptOwnerZipCode>
        </reportingOwnerAddress>
            <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Vice President</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>
   <nonDerivativeSecurity>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-07-18</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-07-18</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>A</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>11485</value>
              <footnoteId id="F1" />
          </transactionShares>
          <transactionValue>
              <value>0.00</value>
          </transactionValue>
          <transactionAcquiredDisposedCode>
              <value>A</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>25615</value>
              <footnoteId id="F2" />
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>D</value>
          </directOrIndirectOwnership>
      </ownershipNature>
   </nonDerivativeSecurity>
   <derivativeSecurity>
      <securityTitle>
          <value>Employee Stock Option (right to buy)</value>
      </securityTitle>
      <conversionOrExercisePrice>
          <value>52</value>
      </conversionOrExercisePrice>
      <transactionDate>
          <value>2003-07-18</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-07-18</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>A</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionAmounts>
          <transactionShares>
              <value>35000</value>
          </transactionShares>
          <transactionValue>
              <value>0</value>
          </transactionValue>
          <transactionAcquiredDisposedCode>
              <value>A</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <exerciseDate>
          <value>2004-07-18</value>
              <footnoteId id="F3" />
      </exerciseDate>
      <expirationDate>
          <value>2013-07-17</value>
      </expirationDate>
      <underlyingSecurity>
          <underlyingSecurityTitle>
              <value>Class B Common Stock</value>
          </underlyingSecurityTitle>
          <underlyingSecurityShares>
              <value>35000</value>
          </underlyingSecurityShares>
      </underlyingSecurity>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>35000</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>D</value>
          </directOrIndirectOwnership>
      </ownershipNature>
   </derivativeSecurity>
<footnotes>
   <footnote id="F1">Restricted shares granted under the NIKE, Inc. 1990 Stock Incentive Plan.  The restrictions lapse with respect to one-third of the shares on each of the first three anniversaries of the grant date.  If employee terminates any unvested shares are forefeited.</footnote>
   <footnote id="F2">Includes 2,359 shares granted under the NIKE, Inc. Long Term Incentive Plan.  Mr. van Paasschen also holds 599 shares indirectly, in account under the NIKE, Inc. Retirement Savings Plan and 770 shares indirectly, in account under the NIKE, Inc. Employee Stock Purchase Plan.</footnote>
   <footnote id="F3">Option granted for 35,000 shares on 7/18/2003 and becomes exercisable with respect to 25% of the shares on each of the first four
 anniversaries of the date of the grant.</footnote>
</footnotes>
    <ownerSignature>
       <signatureName>Frits D. van Paasschen</signatureName>
       <signatureDate>2003-07-22</signatureDate>
    </ownerSignature>
    <ownerSignature>
       <signatureName>/s/Lindsay D. Stewart on behal</signatureName>
       <signatureDate>2003-07-22</signatureDate>
    </ownerSignature>
</ownershipDocument>

