<?xml version="1.0"?>
<ownershipDocument>
    <schemaVersion>X0101</schemaVersion>

    <documentType>4</documentType>
    <periodOfReport>2003-07-18</periodOfReport>
    <notSubjectToSection16>0</notSubjectToSection16>
    <issuer>
        <issuerCik>0000320187</issuerCik>
        <issuerName>NIKE INC</issuerName>
        <issuerTradingSymbol>nke</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001237789</rptOwnerCik>
            <rptOwnerName>BLAIR DONALD W</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>  </rptOwnerStreet1>
            <rptOwnerStreet2>  </rptOwnerStreet2>
            <rptOwnerCity>  </rptOwnerCity>
            <rptOwnerState>  </rptOwnerState>
            <rptOwnerZipCode>  </rptOwnerZipCode>
        </reportingOwnerAddress>
            <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Vice President and CFO</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>
   <nonDerivativeSecurity>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-07-18</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-07-18</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>A</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>11485</value>
              <footnoteId id="F1" />
          </transactionShares>
          <transactionValue>
              <value>0.00</value>
          </transactionValue>
          <transactionAcquiredDisposedCode>
              <value>A</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>22720</value>
              <footnoteId id="F2" />
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>D</value>
          </directOrIndirectOwnership>
      </ownershipNature>
   </nonDerivativeSecurity>
   <derivativeSecurity>
      <securityTitle>
          <value>Employee Stock Option (right to buy)</value>
      </securityTitle>
      <conversionOrExercisePrice>
          <value>52</value>
      </conversionOrExercisePrice>
      <transactionDate>
          <value>2003-07-18</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-07-18</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>A</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionAmounts>
          <transactionShares>
              <value>33000</value>
          </transactionShares>
          <transactionValue>
              <value>0</value>
          </transactionValue>
          <transactionAcquiredDisposedCode>
              <value>A</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <exerciseDate>
          <value>2004-07-18</value>
              <footnoteId id="F3" />
      </exerciseDate>
      <expirationDate>
          <value>2013-07-17</value>
      </expirationDate>
      <underlyingSecurity>
          <underlyingSecurityTitle>
              <value>Class B Common Stock</value>
          </underlyingSecurityTitle>
          <underlyingSecurityShares>
              <value>33000</value>
          </underlyingSecurityShares>
      </underlyingSecurity>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>33000</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>D</value>
          </directOrIndirectOwnership>
      </ownershipNature>
   </derivativeSecurity>
<footnotes>
   <footnote id="F1">Restricted shares granted under the NIKE, Inc. 1990 Stock Incentive Plan.  The restrictions lapse with respect to one-third of the shares on each of the first three anniversaries of the grant date.  If employee terminates any unvested shares are forefeited.</footnote>
   <footnote id="F2">Also holds 502 shares indirectly, in account under the NIKE, Inc. Retirement Savings Plan; 960 shares indirectly, in account under the NIKE, Inc. Employee Stock Purchase Plan; and 3,788 shares directly, granted under the NIKE, Inc. Long Term Incentive Plan.</footnote>
   <footnote id="F3">Option granted for 33,000 shares on 7/18/2003 and becomes exercisable with respect to 25% of the shares on each of the first four
 anniversaries of the date of the grant.</footnote>
</footnotes>
    <ownerSignature>
       <signatureName>Donald W.  Blair</signatureName>
       <signatureDate>2003-07-22</signatureDate>
    </ownerSignature>
    <ownerSignature>
       <signatureName>/s/ Lindsay D. Stewart on beha</signatureName>
       <signatureDate>2003-07-22</signatureDate>
    </ownerSignature>
</ownershipDocument>

