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Revenue (Tables)
12 Months Ended
Dec. 31, 2019
Revenue from Contract with Customer [Abstract]  
Disaggregation of Revenue
Revenue, classified by the major geographic areas in which the Company’s customers are located, was as follows for the years ended December 31, 2018 and 2019:
 
Year Ended December 31, 2018
 
Web presence
 
Digital marketing
 
Total
 
(in thousands)
Domestic
$
456,890

 
$
376,974

 
$
833,864

International
278,349

 
33,078

 
311,427

Total
$
735,239

 
$
410,052

 
$
1,145,291

 
Year Ended December 31, 2019
 
Web presence
 
Digital marketing
 
Total
 
(in thousands)
Domestic
$
433,354

 
$
379,516

 
$
812,870

International
269,252

 
31,156

 
300,408

Total
$
702,606

 
$
410,672

 
$
1,113,278


The following table presents disaggregated revenues by category for the years ended December 31, 2018 and 2019:
 
Year Ended December 31, 2018
 
Web presence
 
Digital marketing
 
Total
 
(in thousands)
Subscription-based revenue
 
 
 
 
 
Direct revenue from subscriptions
$
613,599

 
$
404,533

 
$
1,018,132

Professional services
13,815

 
1,373

 
15,188

Reseller revenue
73,341

 
3,537

 
76,878

Total subscription-based revenue
$
700,755

 
$
409,443

 
$
1,110,198

 
 
 
 
 
 
Non-subscription-based revenue
 
 
 
 
 
MDF
$
8,631

 
$
609

 
$
9,240

Premium domains
20,109

 
—

 
20,109

Domain parking and monetization
5,744

 
—

 
5,744

Total non-subscription-based revenue
$
34,484

 
$
609

 
$
35,093

 
 
 
 
 
 
Total revenue
$
735,239

 
$
410,052

 
$
1,145,291

 
Year Ended December 31, 2019
 
Web presence
 
Digital marketing
 
Total
 
(in thousands)
Subscription-based revenue
 
 
 
 
 
Direct revenue from subscriptions
$
588,963

 
$
404,722

 
$
993,685

Professional services
12,578

 
1,611

 
14,189

Reseller revenue
70,196

 
3,685

 
73,881

Total subscription-based revenue
$
671,737

 
$
410,018

 
$
1,081,755

 
 
 
 
 
 
Non-subscription-based revenue
 
 
 
 
 
MDF
$
7,870

 
$
654

 
$
8,524

Premium domains
17,566

 
—

 
17,566

Domain parking and monetization
5,433

 
—

 
5,433

Total non-subscription-based revenue
$
30,869

 
$
654

 
$
31,523

 
 
 
 
 
 
Total revenue
$
702,606

 
$
410,672

 
$
1,113,278