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Goodwill and Other Intangible Assets (Tables)
3 Months Ended
Mar. 31, 2020
Goodwill and Intangible Assets Disclosure [Abstract]  
Changes in Goodwill Balances
The following table summarizes the changes in the Company’s goodwill balances from December 31, 2019 to March 31, 2020:
 
Web Presence
 
Digital Marketing
 
Total
 
(in thousands)
Goodwill balance at December 31, 2019
$
1,231,896

 
$
603,414

 
$
1,835,310

Foreign translation impact
(981
)
 
—

 
(981
)
Goodwill balance at March 31, 2020
$
1,230,915

 
$
603,414

 
$
1,834,329


Summary of Other Intangible Assets
As of December 31, 2019, other intangible assets consisted of the following:
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net
Carrying
Amount
 
Weighted-
Average
Useful Life
 
(dollars in thousands)
 
 
Developed technology
$
280,330

 
$
207,844

 
$
72,486

 
7 years
Subscriber relationships
659,837

 
529,276

 
130,561

 
7 years
Trade names
134,046

 
94,982

 
39,064

 
8 years
Intellectual property
34,263

 
31,372

 
2,891

 
5 years
Domain names available for sale
18,160

 
18,160

 
—

 
Indefinite
Total December 31, 2019
$
1,126,636

 
$
881,634

 
$
245,002

 
 
As of March 31, 2020, other intangible assets consisted of the following:
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net
Carrying
Amount
 
Weighted-
Average
Useful Life
 
(unaudited, dollars in thousands)
 
 
Developed technology
$
280,269

 
$
215,068

 
$
65,201

 
7 years
Subscriber relationships
659,571

 
536,797

 
122,774

 
7 years
Trade names
134,038

 
97,027

 
37,011

 
8 years
Intellectual property
34,263

 
31,579

 
2,684

 
5 years
Domain names available for sale
18,160

 
18,160

 
—

 
Indefinite
Total March 31, 2020
$
1,126,301

 
$
898,631

 
$
227,670