Summary of Significant Accounting Policies (Tables)

3 Months Ended

Mar. 31, 2020

Accounting Policies [Abstract]

Summary of Estimated Useful Lives

Depreciation is computed using the straight-line method over the estimated useful lives of the related assets as follows: 

Building	Thirty-five years
Software	Two to three years
Computers and office equipment	Three years
Furniture and fixtures	Five years
Leasehold improvements	Shorter of useful life or remaining term of the lease

Contract with Customer, Asset and Liability

The following table provides a reconciliation of the Company's deferred revenue as of March 31, 2020:

	Short-term			Long-term
	(unaudited)
	(in thousands)
Balance at December 31, 2019	$	369,475		$	99,652
Recognition of beginning deferred revenue into revenue, as a result of performance obligations satisfied	(155,456		)	—
Cash received in advance during the period	241,930			43,337
Recognition of cash received in the period into revenue, as a result of performance obligations satisfied	(116,738		)	—
Impact of foreign exchange rates	(2,590		)	—
Reclassification between short-term and long-term	40,897			(40,897		)
Balance at March 31, 2020	$	377,518		$	102,092

The Company includes only those incremental costs that would not have been incurred if the contracts had not been entered into:

	Short-term			Long-term
	(unaudited)
	(in thousands)
Balance at December 31, 2019	$	38,435		$	48,780
Deferred customer acquisition costs incurred in the period	5,653			10,156
Amounts recognized as expense in the period	(12,446		)	—
Impact of foreign exchange rates	(99		)	7
Adjustment resulting from sale of SinglePlatform business	—			(15		)
Reclassification between short-term and long-term	6,878			(6,878		)
Balance at March 31, 2020	$	38,421		$	52,050

Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction

These amounts are equivalent to the ending deferred revenue balance of $479.6 million, which includes both short and long-term amounts:

	Web presence		Digital marketing		Total
	(unaudited)
	(in thousands)
Remaining performance obligation, short-term	$	323,004	$	54,514	$	377,518
Remaining performance obligation, long-term	102,085		7		102,092
Total	$	425,089	$	54,521	$	479,610

Summary of Calculation of Basic and Diluted Net Loss Per Share

	Three Months Ended March 31,
	2019			2020
	(unaudited) (in thousands, except share amounts and per share data)
Net loss	$	(3,488	)	$	(2,244	)
Net loss per share:
Basic	$	(0.02	)	$	(0.02	)
Diluted	$	(0.02	)	$	(0.02	)
Weighted-average common shares used in computing net loss per share:
Basic	143,512,293			146,027,241
Diluted	143,512,293			146,027,241

Summary of Weighted Average Potentially Dilutive Shares Excluded From Calculation of Diluted Loss Per Share

The following number of weighted-average potentially dilutive shares were excluded from the calculation of diluted loss per share because the effect of including such potentially dilutive shares would have been anti-dilutive:

	Three Months Ended March 31,
	2019	2020
	(unaudited)
Restricted stock awards and units	8,934,769	12,369,636
Options	8,729,091	5,731,886
Total	17,663,860	18,101,522