Goodwill and Other Intangible Assets

3 Months Ended

Mar. 31, 2020

Goodwill and Intangible Assets Disclosure [Abstract]

The following table summarizes the changes in the Company’s goodwill balances from December 31, 2019 to March 31, 2020:



	Web Presence			Digital Marketing		Total
	(in thousands)
Goodwill balance at December 31, 2019	$	1,231,896		$	603,414	$	1,835,310
Foreign translation impact	(981		)	—		(981		)
Goodwill balance at March 31, 2020	$	1,230,915		$	603,414	$	1,834,329

In accordance with ASC 350, the Company reviews goodwill and other indefinite-lived intangible assets for indicators of impairment on an annual basis and between tests if an event occurs or circumstances change that would more likely than not reduce the fair value of goodwill below its carrying amount.

As of December 31, 2019, other intangible assets consisted of the following:



	Gross Carrying Amount		Accumulated Amortization		Net Carrying Amount		Weighted- Average Useful Life
	(dollars in thousands)
Developed technology	$	280,330	$	207,844	$	72,486	7 years
Subscriber relationships	659,837		529,276		130,561		7 years
Trade names	134,046		94,982		39,064		8 years
Intellectual property	34,263		31,372		2,891		5 years
Domain names available for sale	18,160		18,160		—		Indefinite
Total December 31, 2019	$	1,126,636	$	881,634	$	245,002

As of March 31, 2020, other intangible assets consisted of the following:



	Gross Carrying Amount		Accumulated Amortization		Net Carrying Amount		Weighted- Average Useful Life
	(unaudited, dollars in thousands)
Developed technology	$	280,269	$	215,068	$	65,201	7 years
Subscriber relationships	659,571		536,797		122,774		7 years
Trade names	134,038		97,027		37,011		8 years
Intellectual property	34,263		31,579		2,684		5 years
Domain names available for sale	18,160		18,160		—		Indefinite
Total March 31, 2020	$	1,126,301	$	898,631	$	227,670

During the three months ended March 31, 2019 and 2020, there were no impairment charges of intangible assets.

The estimated useful lives of the individual categories of other intangible assets are based on the nature of the applicable intangible asset and the expected future cash flows to be derived from the intangible asset. Amortization of intangible assets with finite lives is recognized over the period of time the assets are expected to contribute to future cash flows. The Company amortizes finite-lived intangible assets over the period in which the economic benefits are expected to be realized based upon their estimated projected cash flows.

The Company’s amortization expense is included in cost of revenue in the consolidated statements of operations and comprehensive income (loss) in the aggregate amounts of $21.1 million and $17.3 million for the three months ended March 31, 2019 and 2020, respectively.