UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Notice of Effectiveness
Effectiveness Date: May 5, 2010 5:00 P.M.
Form: S-4
CIK: 0001234308
Company Name: DIRECTV HOLDINGS LLC
File Number: 333-166121
CIK: 0001234307
Company Name: DIRECTV FINANCING CO INC
File Number: 333-166121-10
CIK: 0001237922
Company Name: DIRECTV CUSTOMER SERVICES INC
File Number: 333-166121-09
CIK: 0001237918
Company Name: DIRECTV INC
File Number: 333-166121-08
CIK: 0001237920
Company Name: DIRECTV ENTERPRISES LLC
File Number: 333-166121-07
CIK: 0001335893
Company Name: DIRECTV Home Services, LLC
File Number: 333-166121-06
CIK: 0001237921
Company Name: DIRECTV MERCHANDISING INC
File Number: 333-166121-05
CIK: 0001237917
Company Name: DIRECTV OPERATIONS LLC
File Number: 333-166121-04
CIK: 0001335896
Company Name: DIRECTV Programming Holdings I, Inc.
File Number: 333-166121-03
CIK: 0001335894
Company Name: DIRECTV Programming Holdings II, Inc.
File Number: 333-166121-02
CIK: 0001335895
Company Name: LABC Productions, Inc.
File Number: 333-166121-01