-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
 MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen
 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 IIhulg6NPXXrLUa8p4ODIqMXJ2dTEfx6SkzwCU6sW1IzzKnjHa4pvhm3y7kwi2ng
 scXJiUYPwA78zN8jhqHw1A==

<SEC-DOCUMENT>9999999995-10-001389.txt : 20100506
<SEC-HEADER>9999999995-10-001389.hdr.sgml : 20100506
<ACCEPTANCE-DATETIME>20100506001513
ACCESSION NUMBER:		9999999995-10-001389
CONFORMED SUBMISSION TYPE:	EFFECT
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20100505
DATE AS OF CHANGE:		20100506
EFFECTIVENESS DATE:		20100505

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			DIRECTV FINANCING CO INC
		CENTRAL INDEX KEY:			0001234307
		STANDARD INDUSTRIAL CLASSIFICATION:	CABLE & OTHER PAY TELEVISION SERVICES [4841]
		IRS NUMBER:				593772785
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-166121-10
		FILM NUMBER:		10803783

	MAIL ADDRESS:	
		STREET 1:		2230 E IMPERIAL HIGHWAY
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			DIRECTV HOLDINGS LLC
		CENTRAL INDEX KEY:			0001234308
		STANDARD INDUSTRIAL CLASSIFICATION:	CABLE & OTHER PAY TELEVISION SERVICES [4841]
		IRS NUMBER:				593772785
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-166121
		FILM NUMBER:		10803784

	MAIL ADDRESS:	
		STREET 1:		2230 E IMPERIAL HIGHWAY
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			DIRECTV OPERATIONS LLC
		CENTRAL INDEX KEY:			0001237917
		STANDARD INDUSTRIAL CLASSIFICATION:	CABLE & OTHER PAY TELEVISION SERVICES [4841]
		IRS NUMBER:				954511940

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-166121-04
		FILM NUMBER:		10803776

	BUSINESS ADDRESS:	
		STREET 1:		2230 EAST IMPERIAL HIGHWAY
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245
		BUSINESS PHONE:		3109645106

	MAIL ADDRESS:	
		STREET 1:		2230 EAST IMPERIAL HIGHWAY
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			DIRECTV INC
		CENTRAL INDEX KEY:			0001237918
		STANDARD INDUSTRIAL CLASSIFICATION:	CABLE & OTHER PAY TELEVISION SERVICES [4841]
		IRS NUMBER:				954321465
		STATE OF INCORPORATION:			CA

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-166121-08
		FILM NUMBER:		10803781

	BUSINESS ADDRESS:	
		STREET 1:		2230 EAST IMPERIAL HIGHWAY
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245
		BUSINESS PHONE:		3109645106

	MAIL ADDRESS:	
		STREET 1:		2230 EAST IMPERIAL HIGHWAY
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			DIRECTV ENTERPRISES LLC
		CENTRAL INDEX KEY:			0001237920
		STANDARD INDUSTRIAL CLASSIFICATION:	CABLE & OTHER PAY TELEVISION SERVICES [4841]
		IRS NUMBER:				954321465

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-166121-07
		FILM NUMBER:		10803779

	BUSINESS ADDRESS:	
		STREET 1:		2230 EAST IMPERIAL HIGHWAY
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245
		BUSINESS PHONE:		3109645106

	MAIL ADDRESS:	
		STREET 1:		2230 EAST IMPERIAL HIGHWAY
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			DIRECTV MERCHANDISING INC
		CENTRAL INDEX KEY:			0001237921
		STANDARD INDUSTRIAL CLASSIFICATION:	CABLE & OTHER PAY TELEVISION SERVICES [4841]
		IRS NUMBER:				954321465

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-166121-05
		FILM NUMBER:		10803777

	BUSINESS ADDRESS:	
		STREET 1:		2230 EAST IMPERIAL HIGHWAY
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245
		BUSINESS PHONE:		3109645106

	MAIL ADDRESS:	
		STREET 1:		2230 EAST IMPERIAL HIGHWAY
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			DIRECTV CUSTOMER SERVICES INC
		CENTRAL INDEX KEY:			0001237922
		STANDARD INDUSTRIAL CLASSIFICATION:	CABLE & OTHER PAY TELEVISION SERVICES [4841]
		IRS NUMBER:				954321465

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-166121-09
		FILM NUMBER:		10803782

	BUSINESS ADDRESS:	
		STREET 1:		2230 EAST IMPERIAL HIGHWAY
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245
		BUSINESS PHONE:		3109645106

	MAIL ADDRESS:	
		STREET 1:		2230 EAST IMPERIAL HIGHWAY
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			DIRECTV Home Services, LLC
		CENTRAL INDEX KEY:			0001335893
		IRS NUMBER:				562466781
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-166121-06
		FILM NUMBER:		10803778

	BUSINESS ADDRESS:	
		STREET 1:		2230 EAST IMPERIAL HIGHWAY
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245
		BUSINESS PHONE:		310-964-5000

	MAIL ADDRESS:	
		STREET 1:		2230 EAST IMPERIAL HIGHWAY
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			DIRECTV Programming Holdings II, Inc.
		CENTRAL INDEX KEY:			0001335894
		IRS NUMBER:				202574821
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-166121-02
		FILM NUMBER:		10803773

	BUSINESS ADDRESS:	
		STREET 1:		2230 EAST IMPERIAL HIGHWAY
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245
		BUSINESS PHONE:		310-964-5000

	MAIL ADDRESS:	
		STREET 1:		2230 EAST IMPERIAL HIGHWAY
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			LABC Productions, Inc.
		CENTRAL INDEX KEY:			0001335895
		IRS NUMBER:				202582715
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-166121-01
		FILM NUMBER:		10803771

	BUSINESS ADDRESS:	
		STREET 1:		2230 EAST IMPERIAL HIGHWAY
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245
		BUSINESS PHONE:		310-964-5000

	MAIL ADDRESS:	
		STREET 1:		2230 EAST IMPERIAL HIGHWAY
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			DIRECTV Programming Holdings I, Inc.
		CENTRAL INDEX KEY:			0001335896
		IRS NUMBER:				202574763
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-166121-03
		FILM NUMBER:		10803775

	BUSINESS ADDRESS:	
		STREET 1:		2230 EAST IMPERIAL HIGHWAY
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245
		BUSINESS PHONE:		310-964-5000

	MAIL ADDRESS:	
		STREET 1:		2230 EAST IMPERIAL HIGHWAY
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245
</SEC-HEADER>
<DOCUMENT>
<TYPE>EFFECT
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<edgarSubmission>

    <schemaVersion>X0101</schemaVersion>

    <submissionType>EFFECT</submissionType>

    <act>33</act>

    <testOrLive>LIVE</testOrLive>

    <effectiveData>
        <finalEffectivenessDispDate>2010-05-05</finalEffectivenessDispDate>
        <finalEffectivenessDispTime>17:00:00</finalEffectivenessDispTime>
        <form>S-4</form>
        <filer>
            <cik>0001234308</cik>
            <entityName>DIRECTV HOLDINGS LLC</entityName>
            <fileNumber>333-166121</fileNumber>
        </filer>
        <filer>
            <cik>0001234307</cik>
            <entityName>DIRECTV FINANCING CO INC</entityName>
            <fileNumber>333-166121-10</fileNumber>
        </filer>
        <filer>
            <cik>0001237922</cik>
            <entityName>DIRECTV CUSTOMER SERVICES INC</entityName>
            <fileNumber>333-166121-09</fileNumber>
        </filer>
        <filer>
            <cik>0001237918</cik>
            <entityName>DIRECTV INC</entityName>
            <fileNumber>333-166121-08</fileNumber>
        </filer>
        <filer>
            <cik>0001237920</cik>
            <entityName>DIRECTV ENTERPRISES LLC</entityName>
            <fileNumber>333-166121-07</fileNumber>
        </filer>
        <filer>
            <cik>0001335893</cik>
            <entityName>DIRECTV Home Services, LLC</entityName>
            <fileNumber>333-166121-06</fileNumber>
        </filer>
        <filer>
            <cik>0001237921</cik>
            <entityName>DIRECTV MERCHANDISING INC</entityName>
            <fileNumber>333-166121-05</fileNumber>
        </filer>
        <filer>
            <cik>0001237917</cik>
            <entityName>DIRECTV OPERATIONS LLC</entityName>
            <fileNumber>333-166121-04</fileNumber>
        </filer>
        <filer>
            <cik>0001335896</cik>
            <entityName>DIRECTV Programming Holdings I, Inc.</entityName>
            <fileNumber>333-166121-03</fileNumber>
        </filer>
        <filer>
            <cik>0001335894</cik>
            <entityName>DIRECTV Programming Holdings II, Inc.</entityName>
            <fileNumber>333-166121-02</fileNumber>
        </filer>
        <filer>
            <cik>0001335895</cik>
            <entityName>LABC Productions, Inc.</entityName>
            <fileNumber>333-166121-01</fileNumber>
        </filer>
    </effectiveData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----