X0306 4 2016-02-01 0 0001492633 Nielsen Holdings plc NLSN 0001233152 CALHOUN DAVID L C/O NIELSEN N.V. 85 BROAD STREET NEW YORK NY 10004 1 0 0 0 Common Stock 2016-02-01 4 A 0 931.76 48.03 A 760643.26 D Common Stock 100000 I By Trusts Represents deferred stock units issued to the Reporting Person at the closing trading price as of February 1, 2016. The deferred stock units each represent one share of Nielsen common stock and vest in four substantially equal installments on each of May 1, 2016, August 1, 2016, November 1, 2016 and February 1, 2017. The securities are held by various trusts for the benefit of the reporting person and his family members as to which the reporting person or his wife is the trustee. The reporting person disclaims beneficial ownership of the securities held by the trusts except to the extent of his pecuniary interest therein. /s/ Harris Black, Authorized Signatory 2016-02-03