PRESS RELEASE

                                  Contact: Fred G. Kowal
                                           President and Chief Operating Officer
                                           ASB Holding Company
                                           (973) 748-3600
ASB Holding Company
American Bank of New Jersey
365 Broad Street
Bloomfield, NJ  07003-2798

OTC Electronic Bulletin Board "ASBH"       For Immediate Release
                                           ---------------------
                                           May 27, 2005


    ASB HOLDING COMPANY ANNOUNCES STOCK PURCHASES TO FUND STOCK BENEFIT PLAN

Bloomfield,  New Jersey - May 27, 2005 - ASB  Holding  Company  (OTC  Electronic
Bulletin Board "ASBH") (the "Company"), the middle-tier stock holding company of
American  Bank of New Jersey (the  "Bank") and ASB  Investment  Corp,  announced
today that the  Company  approved  the  purchase  of up to 81,651  shares of its
Common  Stock in  open-market  transactions  from  time to time in order to have
shares  available  to fund stock  awards  previously  made under the Bank's 2005
Restricted Stock Plan ("Stock Plan"). Such Stock Plan was previously approved by
a vote of stockholders at the Company's Annual Meeting held on January 20, 2005.

Such purchases will be made from time to time in the open market, based on stock
availability,  price and the Company's financial performance.  It is anticipated
that purchases will be made during the next twelve months, although no assurance
can be given as to when such  purchases  will be made or to the total  number of
shares that will be purchased during such period.

At March 31,  2005,  the Company had total  assets and  stockholders'  equity of
$441.0 million and $38.8 million, respectively while reporting total deposits of
$328.0  million  and net  loans  of  $333.3  million.  The  Bank is a  federally
chartered  stock  savings bank that  conducts  business  from its main office in
Bloomfield, New Jersey and a branch office in Cedar Grove, New Jersey.

The foregoing  information contains  forward-looking  statements  concerning the
financial  condition,  results of operations and business of the Company and its
plans, objectives,  expectations, estimates and intentions. The Company cautions
that such statements are subject to a number of uncertainties and actual results
could differ materially, and, therefore, readers should not place undue reliance
on  any  forward-looking   statements.  The  Company  does  not  undertake,  and
specifically disclaims, any obligation to update any forward-looking  statement,
whether  written or oral,  that may be made from time to time by or on behalf of
the Company.