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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 P/k2LIu7Ww48EgD6FccyfS+LSsfyBXt8A5zFJw0Pt5Y/YzAFAPPvB1PeVxO5HxTd
 vcha3jJumBoiyDLnjon1mw==

<SEC-DOCUMENT>0001116502-04-000865.txt : 20040406
<SEC-HEADER>0001116502-04-000865.hdr.sgml : 20040406
<ACCEPTANCE-DATETIME>20040406180418
ACCESSION NUMBER:		0001116502-04-000865
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20031216
FILED AS OF DATE:		20040406

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			MCALLAN ROBERT
		CENTRAL INDEX KEY:			0001228757

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-14332
		FILM NUMBER:		04721081

	BUSINESS ADDRESS:	
		STREET 1:		C/O PRESS COMMUNICATIONS LLC
		STREET 2:		1350 CAMPUS PARKWAY
		CITY:			WALL
		STATE:			NJ
		ZIP:			07753

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			HOLLYWOOD MEDIA CORP
		CENTRAL INDEX KEY:			0000912544
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-RETAIL STORES, NEC [5990]
		IRS NUMBER:				650385686
		STATE OF INCORPORATION:			FL
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		2255 GLADES RD
		STREET 2:		STE 237 W
		CITY:			BOCA RATON
		STATE:			FL
		ZIP:			33431
		BUSINESS PHONE:		5619988000

	MAIL ADDRESS:	
		STREET 1:		2255 GLADES RD
		STREET 2:		STE 237 W
		CITY:			BOCA RATON
		STATE:			FL
		ZIP:			33431

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	HOLLYWOOD COM INC
		DATE OF NAME CHANGE:	20000511

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	BIG ENTERTAINMENT INC
		DATE OF NAME CHANGE:	19930924
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>mcallan4_ex.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0201</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2003-12-16</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000912544</issuerCik>
        <issuerName>HOLLYWOOD MEDIA CORP</issuerName>
        <issuerTradingSymbol>HOLL</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001228757</rptOwnerCik>
            <rptOwnerName>MCALLAN ROBERT</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O PRESS COMMUNICATIONS LLC</rptOwnerStreet1>
            <rptOwnerStreet2>1350 CAMPUS PARKWAY</rptOwnerStreet2>
            <rptOwnerCity>WALL</rptOwnerCity>
            <rptOwnerState>NJ</rptOwnerState>
            <rptOwnerZipCode>07753</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Employee Stock Option (right to buy)</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>2.03</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2003-12-16</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>30000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                    <footnoteId id="F1"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <value>2004-06-16</value>
                <footnoteId id="F1"/>
            </exerciseDate>
            <expirationDate>
                <value>2013-12-16</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>30000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>30000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">The options were granted under the Issuer's stock option plan for directors, and become 100% exercisable on 6/16/2004.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Robert E. McAllan</signatureName>
        <signatureDate>2004-03-31</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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