<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/schedule13D" xmlns:com="http://www.sec.gov/edgar/common">
  <schemaVersion>X0202</schemaVersion>
<headerData>
    <submissionType>SCHEDULE 13D/A</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <!-- Field: Pseudo-Tag; ID: Name; Data: RIZVI SUHAIL -->
          <cik>0001226358</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <coverPageHeader>
      <amendmentNo>8</amendmentNo>
      <securitiesClassTitle>Common Stock, par value $0.0001 per share</securitiesClassTitle>
      <dateOfEvent>04/08/2026</dateOfEvent>
      <previouslyFiledFlag>false</previouslyFiledFlag>
      <issuerInfo>
        <issuerCIK>0001803914</issuerCIK>
        <issuerCusips>
          <issuerCusipNumber>72814P109</issuerCusipNumber>
        </issuerCusips>
        <issuerName>Playboy, Inc.</issuerName>
        <address>
          <com:street1>10960 Wilshire Blvd., Suite 2200</com:street1>
          <com:city>Los Angeles</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>90024</com:zipCode>
        </address>
      </issuerInfo>
      <authorizedPersons>
        <notificationInfo>
          <personName>Audrey DiMarzo</personName>
          <personPhoneNum>(248) 594-4776</personPhoneNum>
          <personAddress>
            <com:street1>801 Northpoint Parkway, Suite 129</com:street1>
            <com:city>West Palm Beach</com:city>
            <com:stateOrCountry>FL</com:stateOrCountry>
            <com:zipCode>33407</com:zipCode>
          </personAddress>
        </notificationInfo>
      </authorizedPersons>
    </coverPageHeader>
    <reportingPersons>
      <reportingPersonInfo>
        <reportingPersonCIK>0001226358</reportingPersonCIK>
        <reportingPersonNoCIK>N</reportingPersonNoCIK>
        <reportingPersonName>Suhail Rizvi</reportingPersonName>
        <fundType>OO</fundType>
        <legalProceedings>N</legalProceedings>
        <citizenshipOrOrganization>X1</citizenshipOrOrganization>
        <soleVotingPower>18479105.00</soleVotingPower>
        <sharedVotingPower>0.00</sharedVotingPower>
        <soleDispositivePower>18479105.00</soleDispositivePower>
        <sharedDispositivePower>0.00</sharedDispositivePower>
        <aggregateAmountOwned>18479105.00</aggregateAmountOwned>
        <isAggregateExcludeShares>N</isAggregateExcludeShares>
        <percentOfClass>16.09</percentOfClass>
        <typeOfReportingPerson>IN</typeOfReportingPerson>
        <commentContent>The amount set forth in row 7 includes 388,319 restricted stock units ("RSUs") in respect of shares of Common Stock which have vested or are scheduled to vest within sixty days of the date hereof.  Does not include 164,516 unvested RSUs as they do not vest within sixty days of the date hereof.

The amount set forth in row 11 includes the following:

(1) 388,319 RSUs in respect of shares of Common Stock which have vested or are scheduled to vest within sixty days of the date hereof (and does not include 164,516 unvested RSUs as they do not vest within sixty days of the date hereof).

(2) Shares held directly by Rizvi Opportunistic Equity Fund (TI), L.P. ("ROEF (TI)"), Rizvi Opportunistic Equity Fund I-B (TI), L.P. ("ROEF I-B (TI)"), Rizvi Opportunistic Equity Fund I-B, L.P. ("ROEF I-B"), Rizvi Opportunistic Equity Fund, L.P. ("ROEF"), Rizvi Traverse Partners, LLC ("RTP LLC") and RT-ICON FF LLC ("RT FF") (collectively, the "Rizvi Traverse Entities"). RTM-ICON, LLC ("RTM-ICON") is the manager of RT FF. Rizvi Traverse Management, LLC ("Rizvi Traverse") is the sole member of RTM-ICON, the general partner of each of ROEF (TI), ROEF I-B (TI), ROEF I-B and ROEF and the managing member of RTP LLC. Mr. Suhail Rizvi and Mr. John Giampetroni are the managers of Rizvi Traverse. Each of RTM-ICON, Rizvi Traverse, and Messrs. Rizvi and Giampetroni may be deemed to be the beneficial owner of the shares of Common Stock beneficially owned by the Rizvi Traverse Entities, but each disclaims beneficial ownership of such shares, except to the extent of any pecuniary interest therein.

(3) Shares held directly by Rizvi Opportunistic Equity Fund II, L.P. ("ROEF II"). Rizvi Traverse GP II, LLC ("RT GP II" and, together with Rizvi Master (as defined below), TCP (as defined below), ROEF II and Messrs. Rizvi and Giampetroni, the "Reporting Persons") is the general partner of ROEF II. Mr. Suhail Rizvi and Mr. John Giampetroni are the managers of RT GP II. Each of ROEF II, RT GP II, Messrs. Rizvi and Giampetroni may be deemed to be the beneficial owner of the shares of Common Stock beneficially owned by ROEF II, but each disclaims beneficial ownership of such shares, except to the extent of any pecuniary interest therein.

(4) Shares held directly by Rizvi Traverse Partners II, LLC ("RTP II LLC"). Rizvi Traverse Management II, LLC ("RTM II") is the manager of RTP II LLC. Mr. Suhail Rizvi and Mr. John Giampetroni are the managers of RTM II. Each of RTM II and Messrs. Rizvi and Giampetroni may be deemed to be the beneficial owner of the shares of Common Stock beneficially owned by RTP II LLC, but each disclaims beneficial ownership of such shares, except to the extent of any pecuniary interest therein.

(5) Shares held directly by Rizvi Interests Inc. ("Rizvi Interests"). Mr. Suhail Rizvi is the controlling shareholder of Rizvi Interests. Mr. Rizvi may be deemed to be the beneficial owner of the shares of Common Stock beneficially owned by Rizvi Interests, but disclaims beneficial ownership of such shares, except to the extent of any pecuniary interest therein.

(6) Shares held directly by Rizvi Master LLC ("Rizvi Master"). Mr. Suhail Rizvi is the manager of Rizvi Master. Mr. Rizvi may be deemed to be the beneficial owner of the shares of Common Stock beneficially owned by Rizvi Master, but disclaims beneficial ownership of such shares, except to the extent of any pecuniary interest therein.

(7) Shares held directly by RT ICON Holdings II LLC ("RT ICON Holdings II").  Rizvi Traverse CI Manager, LLC ("RTCIM") is the manager of RT ICON Holdings II.  Mr. Suhail Rizvi is the manager of RTCIM. Mr. Rizvi may be deemed to be the beneficial owner of the shares of Common Stock beneficially owned by RT ICON Holdings II, but disclaims beneficial ownership of such shares, except to the extent of any pecuniary interest therein.

The percentage set forth in row 13 is based on 114,859,723 shares of Common Stock outstanding as of March 10, 2026, as set forth in the Issuer's Annual Report on Form 10-K filed with the SEC on March 16, 2026.</commentContent>
      </reportingPersonInfo>
      <reportingPersonInfo>
        <reportingPersonCIK>0001590805</reportingPersonCIK>
        <reportingPersonNoCIK>N</reportingPersonNoCIK>
        <reportingPersonName>John Giampetroni</reportingPersonName>
        <fundType>OO</fundType>
        <legalProceedings>N</legalProceedings>
        <citizenshipOrOrganization>X1</citizenshipOrOrganization>
        <soleVotingPower>14471993.00</soleVotingPower>
        <sharedVotingPower>0.00</sharedVotingPower>
        <soleDispositivePower>14471993.00</soleDispositivePower>
        <sharedDispositivePower>0.00</sharedDispositivePower>
        <aggregateAmountOwned>14471993.00</aggregateAmountOwned>
        <isAggregateExcludeShares>N</isAggregateExcludeShares>
        <percentOfClass>12.60</percentOfClass>
        <typeOfReportingPerson>IN</typeOfReportingPerson>
        <commentContent>The amount set forth in row 11 includes the following:

(1) Shares held directly by the Rizvi Traverse Entities. RTM-ICON is the manager of RT FF. Rizvi Traverse is the sole member of RTM-ICON, the general partner of each of ROEF (TI), ROEF I-B (TI), ROEF I-B and ROEF and the managing member of RTP LLC. Mr. Suhail Rizvi and Mr. John Giampetroni are the managers of Rizvi Traverse. Each of RTM-ICON, Rizvi Traverse, and Messrs. Rizvi and Giampetroni may be deemed to be the beneficial owner of the shares of Common Stock beneficially owned by the Rizvi Traverse Entities, but each disclaims beneficial ownership of such shares, except to the extent of any pecuniary interest therein.

(2) Shares held directly by ROEF II. RT GP II is the general partner of ROEF II. Mr. Suhail Rizvi and Mr. John Giampetroni are the managers of RT GP II. Each of ROEF II, RT GP II, Messrs. Rizvi and Giampetroni may be deemed to be the beneficial owner of the shares of Common Stock beneficially owned by ROEF II, but each disclaims beneficial ownership of such shares, except to the extent of any pecuniary interest therein.

(3) Shares held directly by RTP II LLC. RTM II is the manager of RTP II LLC. Mr. Suhail Rizvi and Mr. John Giampetroni are the managers of RTM II. Each of RTM II and Messrs. Rizvi and Giampetroni may be deemed to be the beneficial owner of the shares of Common Stock beneficially owned by RTP II LLC, but each disclaims beneficial ownership of such shares, except to the extent of any pecuniary interest therein.

(4) Shares held directly by Traverse Capital Partners LLC ("TCP"). Mr. John Giampetroni owns all of the equity interests of TCP. Mr. Giampetroni may be deemed to be the beneficial owner of the shares of Common Stock beneficially owned by TCP, but disclaims beneficial ownership of such shares, except to the extent of any pecuniary interest therein.

The percentage set forth in row 13 is based on 114,859,723 shares of Common Stock outstanding as of March 10, 2026, as set forth in the Issuer's Annual Report on Form 10-K filed with the SEC on March 16, 2026.</commentContent>
      </reportingPersonInfo>
      <reportingPersonInfo>
        <reportingPersonCIK>0001499793</reportingPersonCIK>
        <reportingPersonNoCIK>N</reportingPersonNoCIK>
        <reportingPersonName>Rizvi Opportunistic Equity Fund II, L.P.</reportingPersonName>
        <fundType>OO</fundType>
        <legalProceedings>N</legalProceedings>
        <citizenshipOrOrganization>DE</citizenshipOrOrganization>
        <soleVotingPower>7069064.00</soleVotingPower>
        <sharedVotingPower>0.00</sharedVotingPower>
        <soleDispositivePower>7069064.00</soleDispositivePower>
        <sharedDispositivePower>0.00</sharedDispositivePower>
        <aggregateAmountOwned>7069064.00</aggregateAmountOwned>
        <isAggregateExcludeShares>N</isAggregateExcludeShares>
        <percentOfClass>6.15</percentOfClass>
        <typeOfReportingPerson>OO</typeOfReportingPerson>
        <commentContent>The amount set forth in row 11 includes shares held directly by ROEF II. RT GP II is the general partner of ROEF II. Mr. Suhail Rizvi and Mr. John Giampetroni are the managers of RT GP II. Each of RT GP II and Messrs. Rizvi and Giampetroni may be deemed to be the beneficial owner of the shares of Common Stock beneficially owned by ROEF II, but each disclaims beneficial ownership of such shares, except to the extent of any pecuniary interest therein.

The percentage set forth in row 13 is based on 114,859,723 shares of Common Stock outstanding as of March 10, 2026, as set forth in the Issuer's Annual Report on Form 10-K filed with the SEC on March 16, 2026.</commentContent>
      </reportingPersonInfo>
      <reportingPersonInfo>
        <reportingPersonCIK>0001916866</reportingPersonCIK>
        <reportingPersonNoCIK>N</reportingPersonNoCIK>
        <reportingPersonName>Rizvi Traverse GP II, LLC</reportingPersonName>
        <fundType>OO</fundType>
        <legalProceedings>N</legalProceedings>
        <citizenshipOrOrganization>DE</citizenshipOrOrganization>
        <soleVotingPower>7069064.00</soleVotingPower>
        <sharedVotingPower>0.00</sharedVotingPower>
        <soleDispositivePower>7069064.00</soleDispositivePower>
        <sharedDispositivePower>0.00</sharedDispositivePower>
        <aggregateAmountOwned>7069064.00</aggregateAmountOwned>
        <isAggregateExcludeShares>N</isAggregateExcludeShares>
        <percentOfClass>6.15</percentOfClass>
        <typeOfReportingPerson>OO</typeOfReportingPerson>
        <commentContent>The amount set forth in row 11 includes shares held directly by ROEF II. RT GP II is the general partner of ROEF II. Mr. Suhail Rizvi and Mr. John Giampetroni are the managers of RT GP II. Each of RT GP II and Messrs. Rizvi and Giampetroni may be deemed to be the beneficial owner of the shares of Common Stock beneficially owned by ROEF II, but each disclaims beneficial ownership of such shares, except to the extent of any pecuniary interest therein.

The percentage set forth in row 13 is based on 114,859,723 shares of Common Stock outstanding as of March 10, 2026, as set forth in the Issuer's Annual Report on Form 10-K filed with the SEC on March 16, 2026.</commentContent>
      </reportingPersonInfo>
    </reportingPersons>
    <items1To7>
      <item1>
        <securityTitle>Common Stock, par value $0.0001 per share</securityTitle>
        <issuerName>Playboy, Inc.</issuerName>
        <issuerPrincipalAddress>
          <com:street1>10960 Wilshire Blvd., Suite 2200</com:street1>
          <com:city>Los Angeles</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>90024</com:zipCode>
        </issuerPrincipalAddress>
        <commentText>This Amendment No. 8 ("Amendment No. 8") to Schedule 13D supplements and amends the Statement on Schedule 13D of the Reporting Persons (as defined below) originally filed with the Securities and Exchange Commission (the "SEC") on February 19, 2021, as amended by Amendment No. 1 to Schedule 13D filed with the SEC on June 16, 2021, Amendment No. 2 to Schedule 13D filed with the SEC on November 22, 2021, Amendment No. 3 to Schedule 13D filed with the SEC on March 8, 2022, Amendment No. 4 to Schedule 13D filed with the SEC on March 18, 2022, Amendment No. 5 to Schedule 13D filed with the SEC on February 10, 2023, Amendment No. 6 to Schedule 13D filed with the SEC on March 31, 2023 and Amendment No. 7 ("Amendment No. 7") to Schedule 13D filed with the SEC on May 6, 2025 (as amended, the "Statement"). The Statement relates to the shares of common stock, $0.0001 par value per share (the "Common Stock"), of Playboy, Inc., a Delaware corporation (the "Issuer"). The Issuer's principal executive offices are located at 10960 Wilshire Blvd., Suite 2200, Los Angeles, California 90024. The Common Stock is listed on The Nasdaq Global Market and trades under the symbol "PLBY."

This Amendment No. 8 is being filed (i) to report certain restricted stock unit ("RSU") grants to Mr. Suhail Rizvi, a non-employee director of the Issuer, and (ii) as a result of the dilution of the Reporting Persons' ownership percentages resulting from issuances of Common Stock by the Issuer.

Except as otherwise set forth in this Amendment No. 8, the information set forth in the Statement remains unchanged and is incorporated herein by reference to the extent relevant to the items in this Amendment No. 8. This Amendment No. 8 should be read together with the Statement.</commentText>
      </item1>
      <item3>
        <fundsSource>Item 3 of the Statement is hereby amended to add the following:

Since the filing of Amendment No. 7, the Issuer has granted Mr. Suhail Rizvi the following RSUs: (i) 41,935 RSUs granted on April 8, 2026, all of which vested in full upon grant, and (ii) 64,516 RSUs granted on April 8, 2026, all of which vest on the earlier of (a) June 16, 2027 and (b) the date of the Issuer's 2027 annual meeting of stockholders.</fundsSource>
      </item3>
      <item5>
        <percentageOfClassSecurities>The responses set forth on rows 7 through 13 of the cover pages of this Statement, as of the date hereof, and Item 3 are incorporated by reference in this Item 5. The following responses are based on 114,859,723 shares of Common Stock outstanding as of March 10, 2026, as set forth in the Issuer's Annual Report on Form 10-K filed with the SEC on March 16, 2026.</percentageOfClassSecurities>
        <numberOfShares>The responses set forth on rows 7 through 13 of the cover pages of this Statement, as of the date hereof, and Item 3 are incorporated by reference in this Item 5. The following responses are based on 114,859,723 shares of Common Stock outstanding as of March 10, 2026, as set forth in the Issuer's Annual Report on Form 10-K filed with the SEC on March 16, 2026.</numberOfShares>
        <transactionDesc>The responses set forth on rows 7 through 13 of the cover pages of this Statement, as of the date hereof, and Item 3 are incorporated by reference in this Item 5. Except as set forth in this Statement, no Reporting Person has effected any transaction in the Common Stock in the 60 days preceding the date hereof.</transactionDesc>
        <listOfShareholders>Not applicable.</listOfShareholders>
        <date5PercentOwnership>Not applicable.</date5PercentOwnership>
      </item5>
      <item7>
        <filedExhibits>99.1* Form of Subscription Agreement, dated as of September 30, 2020, by and among Mountain Crest Acquisition Corp and certain institutional and accredited investors (incorporated by reference to Exhibit 10.1 to the Issuer's Current Report on Form 8-K, filed with the SEC on October 1, 2020).

99.2* Form of Registration Rights Agreement dated as of September 30, 2020, by and among Mountain Crest Acquisition Corp and certain institutional and accredited investors (incorporated by reference to Exhibit 10.2 to the Issuer's Current Report on Form 8-K, filed with the SEC on October 1, 2020).

99.3* Investor Rights Agreement, dated as of February 10, 2021, by and among Playboy, Inc. (f/k/a PLBY Group, Inc.) and RT-ICON Holdings LLC (incorporated by reference to Exhibit 10.5 to the Issuer's Current Report on Form 8-K, filed with the SEC on February 16, 2021).

99.4* Amended and Restated Registration Rights Agreement, dated as of February 10, 2021, by and among Playboy, Inc. (f/k/a PLBY Group, Inc.), RT-ICON Holdings LLC, and each of the other shareholders whose names are listed on Exhibit A thereto (incorporated by reference to Exhibit 10.4 to the Issuer's Current Report on Form 8-K, filed with the SEC on February 16, 2021).

99.5* Form of Lock-Up Agreement, dated as of February 10, 2021, by and among Playboy, Inc. (f/k/a PLBY Group, Inc.) and RT-ICON Holdings LLC (incorporated by reference to Exhibit 10.6 to the Issuer's Current Report on Form 8-K, filed with the SEC on October 1, 2020).

99.6* Director Voting Agreement, dated as of February 10, 2021, by and among Playboy, Inc. (f/k/a PLBY Group, Inc.), RT-ICON Holdings LLC and Drawbridge Special Opportunities Fund LP  (incorporated by reference to Exhibit 10.7 to the Issuer's Current Report on Form 8-K, filed with the SEC on February 16, 2021).

99.7* Joint Filing Agreement as required by Rule 13d-1(k)(1) under the Exchange Act

99.8* Standstill Agreement, dated as of January 30, 2023, by and among Playboy, Inc. (f/k/a PLBY Group, Inc.) and affiliates of Rizvi Traverse Management (incorporated by reference to Exhibit 10.1 to the Issuer's Current Report on Form 8-K, filed with the SEC on February 2, 2023).

* Previously filed.</filedExhibits>
      </item7>
    </items1To7>
    <signatureInfo>
      <signaturePerson>
        <signatureReportingPerson>Suhail Rizvi</signatureReportingPerson>
        <signatureDetails>
          <signature>/s/ Suhail Rizvi</signature>
          <title>Suhail Rizvi</title>
          <date>04/10/2026</date>
        </signatureDetails>
      </signaturePerson>
      <signaturePerson>
        <signatureReportingPerson>John Giampetroni</signatureReportingPerson>
        <signatureDetails>
          <signature>/s/ John Giampetroni</signature>
          <title>John Giampetroni</title>
          <date>04/10/2026</date>
        </signatureDetails>
      </signaturePerson>
      <signaturePerson>
        <signatureReportingPerson>Rizvi Opportunistic Equity Fund II, L.P.</signatureReportingPerson>
        <signatureDetails>
          <signature>/s/ Suhail Rizvi</signature>
          <title>By: Rizvi Traverse GP II, LLC, its General Partner, By: Suhail Rizvi, Managing Director</title>
          <date>04/10/2026</date>
        </signatureDetails>
      </signaturePerson>
      <signaturePerson>
        <signatureReportingPerson>Rizvi Traverse GP II, LLC</signatureReportingPerson>
        <signatureDetails>
          <signature>/s/ Suhail Rizvi</signature>
          <title>Suhail Rizvi, Managing Director</title>
          <date>04/10/2026</date>
        </signatureDetails>
      </signaturePerson>
    </signatureInfo>
  </formData>
</edgarSubmission>
