Statements of Operations (USD $)	12 Months Ended		90 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2012
Income Statement [Abstract]
Sales			$ 31,723
Cost of Sales			49,579
Cost of Sales			(17,856)
Salaries			228,693
Depreciation	4,264	1,515	22,837
Legal and professional	107,275	270,110	944,101
Marketing and Advertising	13,212	124,627	400,184
Insurance	134	460	32,290
Communications	3,657	8,175	50,436
Rent	10,000	9,000	101,254
Inventory impairment		75,968	75,968
Other general and administrative	42,677	118,549	413,897
Total operating expenses	181,219	608,404	2,269,660
(Loss) from operations	(181,219)	(608,404)	(2,287,516)
Interest Income			4,617
Loss on disposition of assets	(12,620)		(12,620)
Interest (expense)	(77,301)	(91,172)	(252,206)
(Loss) before taxes	(271,140)	(699,576)	(2,547,725)
Provision (credit) for taxes on income
Net (loss)	$ (271,140)	$ (699,576)	$ (2,547,725)
Basic earnings (loss) per common share	$ 0.00	$ (0.01)
Weighted average number of shares outstanding	62,855,000	69,230,688