Statements of Operations (USD $)	3 Months Ended		9 Months Ended		87 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012
Revenues {1}
Sales					$ 31,723
Cost of Sales					49,579
Salaries					228,693
Depreciation		1,066	1,515	3,198	22,837
Legal and professional	12,520	3,423	54,932	39,415	930,582
Marketing and Advertising	90,019	489	236,991	1,754	310,888
Insurance	145	68	355	134	32,185
Communications	1,909	325	6,218	1,998	48,479
Rent	2,000	6,000	7,000	10,000	99,254
Other general and administrative	27,910	2,853	75,814	16,797	371,163
Total operating expenses	134,503	14,224	382,825	73,296	2,044,081
(Loss) from operations	(134,503)	(14,224)	(382,825)	(73,296)	(2,061,937)
Interest Income					4,617
Loss on disposition of assets					(12,620)
Interest (expense)	(31,013)		(60,159)	(1,000)	(221,193)
(Loss) before taxes	(165,516)	(14,224)	(442,984)	(74,296)	(2,291,133)
Net (loss)	$ (165,516)	$ (14,224)	$ (442,984)	$ (74,296)	$ (2,291,133)
Basic earnings (loss) per common share	$ 0.00	$ 0.00	$ (0.01)	$ 0.00
Weighted average number of shares outstanding	69,230,688	62,855,000	69,230,688	62,855,000