X0306 4 2013-03-27 0 0000883293 VALASSIS COMMUNICATIONS INC VCI 0001222491 RECCHIA ROBERT L VALASSIS COMMUNICATIONS, INC. 19975 VICTOR PARKWAY LIVONIA MI 48152 1 1 0 0 EVP and CFO Common Stock 2013-03-27 4 M 0 1300 29.37 A 110227 D Common Stock 2013-03-27 4 S 0 1300 30.00 D 108927 D Common Stock 2013-03-28 4 M 0 54950 29.37 A 163877 D Common Stock 2013-03-28 4 S 0 54950 29.6204 D 108927 D Common Stock 21379 I Valassis Employees' Retirement Savings Plan Employee Stock Option (Right to Buy) 29.37 2013-03-27 4 M 0 1300 0 D 2013-04-01 Common Stock 1300 54950 D Employee Stock Option (Right to Buy) 29.37 2013-03-28 4 M 0 54950 0 D 2013-04-01 Common Stock 54950 0 D This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person. The option fully vested at the 5 year mark on April 1, 2011. The price reported in Column 4 is a weighted average price. These shares were sold in multiple block transactions at prices ranging from $29.62 to $29.65, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the issuer or any security holder of the issuer, full information regarding the number of shares sold at each price within the range of all transactions reported in the Form 4 utilizing a weighted average price. Linda J. Schalek, by Power of Attorney 2013-04-01