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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
 IAOe+NH2dDNXpo37pbkFQlhlnpKU1XJwVYxWgf8QNVzr1kvhw0GwHUnerGj240vv
 dqPsx9x1JFJJ5CE0xQ10rA==

<SEC-DOCUMENT>0001181431-10-059678.txt : 20101206
<SEC-HEADER>0001181431-10-059678.hdr.sgml : 20101206
<ACCEPTANCE-DATETIME>20101206184208
ACCESSION NUMBER:		0001181431-10-059678
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20101202
FILED AS OF DATE:		20101206
DATE AS OF CHANGE:		20101206

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			HOWARD JOHN
		CENTRAL INDEX KEY:			0001216373

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-34507
		FILM NUMBER:		101235258

	MAIL ADDRESS:	
		STREET 1:		277 PARK AVENUE
		STREET 2:		39TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10172

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Vitamin Shoppe, Inc.
		CENTRAL INDEX KEY:			0001360530
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-FOOD STORES [5400]
		IRS NUMBER:				113664322
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1230

	BUSINESS ADDRESS:	
		STREET 1:		THE VITAMIN SHOPPE
		STREET 2:		2101 91ST STREET
		CITY:			NORTH BERGEN
		STATE:			NJ
		ZIP:			07047
		BUSINESS PHONE:		800-223-1216

	MAIL ADDRESS:	
		STREET 1:		THE VITAMIN SHOPPE
		STREET 2:		2101 91ST STREET
		CITY:			NORTH BERGEN
		STATE:			NJ
		ZIP:			07047

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	VS HOLDINGS, INC.
		DATE OF NAME CHANGE:	20060425
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>rrd293218.xml
<DESCRIPTION>FORM 4
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2010-12-02</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001360530</issuerCik>
        <issuerName>Vitamin Shoppe, Inc.</issuerName>
        <issuerTradingSymbol>VSI</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001216373</rptOwnerCik>
            <rptOwnerName>HOWARD JOHN</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>277 PARK AVENUE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10172</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2010-12-02</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>6445450</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>27.6407</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>2564831</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See Footnote</value>
                    <footnoteId id="F1"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">John D. Howard is the sole member of JDH Management, LLC, the manager of IPC Manager II, LLC, which is the manager of IPC/Vitamin, LLC. IPC/Vitamin, LLC holds 2,564,831 shares of the issuer's common stock. By virtue of this structure, Mr. Howard may be deemed to share beneficial ownership of shares owned of record by IPC/Vitamin, LLC. Mr. Howard shares investment and voting power with respect to shares owned by IPC/Vitamin, LLC, but disclaim beneficial ownership of such shares except to the extent of his pecuniary interest therein.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ James M. Sander, attorney-in-fact</signatureName>
        <signatureDate>2010-12-06</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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