X0303 4 2008-07-21 0 0001075531 PRICELINE COM INC PCLN 0001214607 MYLOD ROBERT J JR 800 CONNECTICUT AVENUE NORWALK CT 06854 0 1 0 0 Chief Financial Officer Common Stock 2008-07-21 4 S 0 800 100.45 D 107197 D Common Stock 2008-07-21 4 S 0 200 101.40 D 106997 D Common Stock 2008-07-21 4 S 0 400 102.69 D 106597 D Common Stock 2008-07-21 4 S 0 600 103.16 D 105997 D 2006 Performance Share Units 20000 D 2007 Performance Share Units 23000 D 2008 Performance Share Units 12548 D The shares were sold pursuant to a sales plan, dated September 10, 2007, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the plan were summarized in a Form 8-K filed with the Securities and Exchange Commission on September 12, 2007. Represents the weighted average sales price. The range of prices received for the reported transactions was $100.19 - $100.62. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $102.50 - $102.87. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $103.00 - $103.42. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price. Represents "target" number of performance share units outstanding. /s/ Robert J. Mylod, Jr. 2008-07-23