<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2008-02-28</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001075531</issuerCik>
        <issuerName>PRICELINE COM INC</issuerName>
        <issuerTradingSymbol>PCLN</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001214607</rptOwnerCik>
            <rptOwnerName>MYLOD ROBERT J JR</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>800 CONNECTICUT AVENUE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>NORWALK</rptOwnerCity>
            <rptOwnerState>CT</rptOwnerState>
            <rptOwnerZipCode>06854</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Chief Financial Officer</officerTitle>
            <otherText></otherText>
        </reportingOwnerRelationship>
    </reportingOwner>

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                <value>Common Stock</value>
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            <transactionAmounts>
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                </transactionShares>
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                </transactionAcquiredDisposedCode>
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                </sharesOwnedFollowingTransaction>
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                </transactionShares>
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        <nonDerivativeTransaction>
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                <value>Common Stock</value>
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            <transactionDate>
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                <transactionShares>
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                </transactionShares>
                <transactionPricePerShare>
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                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
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            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
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                <directOrIndirectOwnership>
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        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
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                <value>2008-02-28</value>
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            <transactionAmounts>
                <transactionShares>
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                </transactionShares>
                <transactionPricePerShare>
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                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
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            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
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                </sharesOwnedFollowingTransaction>
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            <ownershipNature>
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        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
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                </transactionPricePerShare>
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                <transactionPricePerShare>
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                <transactionAcquiredDisposedCode>
                    <value>D</value>
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                <transactionPricePerShare>
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        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
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            <transactionAmounts>
                <transactionShares>
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                <transactionPricePerShare>
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                <transactionAcquiredDisposedCode>
                    <value>D</value>
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                </sharesOwnedFollowingTransaction>
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                <directOrIndirectOwnership>
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        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
                <footnoteId id="F2"/>
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            <transactionDate>
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                <directOrIndirectOwnership>
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        <nonDerivativeHolding>
            <securityTitle>
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                <sharesOwnedFollowingTransaction>
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                </sharesOwnedFollowingTransaction>
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            <ownershipNature>
                <directOrIndirectOwnership>
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                </directOrIndirectOwnership>
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        </nonDerivativeHolding>
        <nonDerivativeHolding>
            <securityTitle>
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            <ownershipNature>
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            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <derivativeTable></derivativeTable>

    <footnotes>
        <footnote id="F1">On February 28, 2008, 18,000 shares of priceline.com Incorporated (the &quot;Company&quot;) restricted common stock granted to Mr. Mylod on February 1, 2005 vested.  On February 28, 2008, 6,667 shares of the Company's restricted common stock were withheld to satisfy certain tax withholding obligations of Mr. Mylod.</footnote>
        <footnote id="F2">On February 28, 2008, Mr. Mylod sold 2,700 shares of priceline.com Incorporated common stock, par value $0.008 per share.  The shares were sold pursuant to the provisions of a sales plan that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended, to cover an estimated amount of taxes due in connection with the vesting of the restricted common stock.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Robert J. Mylod, Jr.</signatureName>
        <signatureDate>2008-03-03</signatureDate>
    </ownerSignature>
</ownershipDocument>
