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    <periodOfReport>2008-02-20</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001075531</issuerCik>
        <issuerName>PRICELINE COM INC</issuerName>
        <issuerTradingSymbol>PCLN</issuerTradingSymbol>
    </issuer>

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        <reportingOwnerId>
            <rptOwnerCik>0001214607</rptOwnerCik>
            <rptOwnerName>MYLOD ROBERT J JR</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>800 CONNECTICUT AVENUE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>NORWALK</rptOwnerCity>
            <rptOwnerState>CT</rptOwnerState>
            <rptOwnerZipCode>06854</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
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            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Chief Financial Officer</officerTitle>
            <otherText></otherText>
        </reportingOwnerRelationship>
    </reportingOwner>

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                <footnoteId id="F1"/>
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        <nonDerivativeHolding>
            <securityTitle>
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        <nonDerivativeHolding>
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        <nonDerivativeHolding>
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    <derivativeTable></derivativeTable>

    <footnotes>
        <footnote id="F1">On February 20, 2008, Mr. Mylod sold 2,000 shares of priceline.com Incorporated common stock, par value $0.008 per share.  The shares were sold pursuant to the provisions of a sales plan that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Robert J. Mylod, Jr.</signatureName>
        <signatureDate>2008-02-21</signatureDate>
    </ownerSignature>
</ownershipDocument>
