0001818383-24-000002.txt : 20240216
0001818383-24-000002.hdr.sgml : 20240216
20240216205758
ACCESSION NUMBER: 0001818383-24-000002
CONFORMED SUBMISSION TYPE: 4
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20240215
FILED AS OF DATE: 20240216
DATE AS OF CHANGE: 20240216
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: COYNE JEFFREY B
CENTRAL INDEX KEY: 0001213184
ORGANIZATION NAME:
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-39671
FILM NUMBER: 24650378
ISSUER:
COMPANY DATA:
COMPANY CONFORMED NAME: MediaAlpha, Inc.
CENTRAL INDEX KEY: 0001818383
STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389]
ORGANIZATION NAME: 07 Trade & Services
IRS NUMBER: 851854133
STATE OF INCORPORATION: DE
FISCAL YEAR END: 1231
BUSINESS ADDRESS:
STREET 1: 700 SOUTH FLOWER STREET
STREET 2: SUITE 640
CITY: LOS ANGELES
STATE: CA
ZIP: 90017
BUSINESS PHONE: 619-393-9368
MAIL ADDRESS:
STREET 1: 700 SOUTH FLOWER STREET
STREET 2: SUITE 640
CITY: LOS ANGELES
STATE: CA
ZIP: 90017
4
1
wk-form4_1708135068.xml
FORM 4
X0508
4
2024-02-15
0
0001818383
MediaAlpha, Inc.
MAX
0001213184
COYNE JEFFREY B
C/O MEDIAALPHA, INC.
700 SOUTH FLOWER STREET, SUITE 640
LOS ANGELES
CA
90017
0
1
0
0
GENERAL COUNSEL AND SECRETARY
0
Class A Common Stock
2024-02-15
4
M
0
1365
0
A
153827
D
Class A Common Stock
2024-02-15
4
F
0
560
15.29
D
153267
D
Class A Common Stock
2024-02-15
4
M
0
509
0
A
153776
D
Class A Common Stock
2024-02-15
4
F
0
209
15.29
D
153567
D
Class A Common Stock
2024-02-15
4
M
0
6544
0
A
160111
D
Class A Common Stock
2024-02-15
4
F
0
2641
15.29
D
157470
D
Class A Common Stock
2024-02-15
4
F
0
2636
15.29
D
154834
D
Restricted Stock Units
2024-02-15
4
M
0
1365
0
D
Class A Common Stock
1365
6829
D
Restricted Stock Units
2024-02-15
4
M
0
509
0
D
Class A Common Stock
509
3057
D
Restricted Stock Units
2024-02-15
4
M
0
6544
0
D
Class A Common Stock
6544
52350
D
One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.
Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.
Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021.
One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.
Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted August 15, 2021.
One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.
Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.
One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.
/s/ Jeffrey B. Coyne
2024-02-16