0001818383-23-000143.txt : 20231116
0001818383-23-000143.hdr.sgml : 20231116
20231116195801
ACCESSION NUMBER: 0001818383-23-000143
CONFORMED SUBMISSION TYPE: 4
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20231115
FILED AS OF DATE: 20231116
DATE AS OF CHANGE: 20231116
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: COYNE JEFFREY B
CENTRAL INDEX KEY: 0001213184
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-39671
FILM NUMBER: 231416129
ISSUER:
COMPANY DATA:
COMPANY CONFORMED NAME: MediaAlpha, Inc.
CENTRAL INDEX KEY: 0001818383
STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389]
IRS NUMBER: 851854133
STATE OF INCORPORATION: DE
FISCAL YEAR END: 1231
BUSINESS ADDRESS:
STREET 1: 700 SOUTH FLOWER STREET
STREET 2: SUITE 640
CITY: LOS ANGELES
STATE: CA
ZIP: 90017
BUSINESS PHONE: 619-393-9368
MAIL ADDRESS:
STREET 1: 700 SOUTH FLOWER STREET
STREET 2: SUITE 640
CITY: LOS ANGELES
STATE: CA
ZIP: 90017
4
1
wk-form4_1700182671.xml
FORM 4
X0508
4
2023-11-15
0
0001818383
MediaAlpha, Inc.
MAX
0001213184
COYNE JEFFREY B
C/O MEDIAALPHA, INC.
700 SOUTH FLOWER STREET, SUITE 640
LOS ANGELES
CA
90017
0
1
0
0
GENERAL COUNSEL AND SECRETARY
0
Class A Common Stock
2023-11-15
4
M
0
1366
0
A
150889
D
Class A Common Stock
2023-11-15
4
F
0
473
9.56
D
150416
D
Class A Common Stock
2023-11-15
4
M
0
509
0
A
150925
D
Class A Common Stock
2023-11-15
4
F
0
177
9.56
D
150748
D
Class A Common Stock
2023-11-15
4
M
0
6544
0
A
157292
D
Class A Common Stock
2023-11-15
4
F
0
2263
9.56
D
155029
D
Class A Common Stock
2023-11-15
4
F
0
2567
9.56
D
152462
D
Restricted Stock Units
2023-11-15
4
M
0
1366
0
D
Class A Common Stock
1366
8194
D
Restricted Stock Units
2023-11-15
4
M
0
509
0
D
Class A Common Stock
509
3566
D
Restricted Stock Units
2023-11-15
4
M
0
6544
0
D
Class A Common Stock
6544
58894
D
One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.
Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.
Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021.
One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.
Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted August 15, 2021.
One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.
Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.
One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.
/s/ Jeffrey B. Coyne
2023-11-16