0001818383-23-000080.txt : 20230517 0001818383-23-000080.hdr.sgml : 20230517 20230517134023 ACCESSION NUMBER: 0001818383-23-000080 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20230515 FILED AS OF DATE: 20230517 DATE AS OF CHANGE: 20230517 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: COYNE JEFFREY B CENTRAL INDEX KEY: 0001213184 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-39671 FILM NUMBER: 23931012 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: MediaAlpha, Inc. CENTRAL INDEX KEY: 0001818383 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389] IRS NUMBER: 851854133 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 700 SOUTH FLOWER STREET STREET 2: SUITE 640 CITY: LOS ANGELES STATE: CA ZIP: 90017 BUSINESS PHONE: 619-393-9368 MAIL ADDRESS: STREET 1: 700 SOUTH FLOWER STREET STREET 2: SUITE 640 CITY: LOS ANGELES STATE: CA ZIP: 90017 4 1 wf-form4_168434520956125.xml FORM 4 X0407 4 2023-05-15 0 0001818383 MediaAlpha, Inc. MAX 0001213184 COYNE JEFFREY B C/O MEDIAALPHA, INC. 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017 0 1 0 0 GENERAL COUNSEL AND SECRETARY 0 Class A Common Stock 2023-05-15 4 M 0 1366 0 A 145012 D Class A Common Stock 2023-05-15 4 F 0 473 5.61 D 144539 D Class A Common Stock 2023-05-15 4 M 0 6543 0 A 151082 D Class A Common Stock 2023-05-15 4 F 0 2263 5.61 D 148819 D Class A Common Stock 2023-05-15 4 M 0 509 0 A 149328 D Class A Common Stock 2023-05-15 4 F 0 177 5.61 D 149151 D Restricted Stock Units 2023-05-15 4 M 0 1366 0 D Class A Common Stock 1366.0 10925 D Restricted Stock Units 2023-05-15 4 M 0 6543 0 D Class A Common Stock 6543.0 71982 D Restricted Stock Units 2023-05-15 4 M 0 509 0 D Class A Common Stock 509.0 4585 D One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). In accordance with the terms of the RSU grant, 473 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding. In accordance with the terms of the RSU grant, 2,263 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding. In accordance with the terms of the RSU grant, 177 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding. Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021. One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date. Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022. One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted August 15, 2021. One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date. /s/ Jeffrey B. Coyne 2023-05-17