10-Q

U. S. Securities and Exchange Commission

Washington, D. C. 20549

FORM 10-Q

☒ QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2017

☐ TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from _________ to _________

Commission File No. 001-37370

MY SIZE, INC.

(Exact name of registrant as specified in its charter)

Delaware	51-0394637
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer I.D. No.)

3 Arava St., pob 1026, Airport City, Israel, 7010000

(Address of principal executive offices)

+972-3-600-9030

Registrant’s telephone number, including area code:

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Sections 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes ☒   No ☐

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files.)  Yes ☒   No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	☐	Accelerated filer	☐
Non-accelerated filer	☐	Smaller reporting company	☒
(Do not check if a smaller reporting company)		Emerging growth company	☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act)  Yes ☐   No ☒

APPLICABLE ONLY TO CORPORATE ISSUERS:

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date: 17,605,359 shares of common stock, par value $0.001 as of August 18, 2017.

MY SIZE, INC.

INDEX TO FORM 10-Q FILING

FOR THE THREE MONTHS ENDED JUNE 30, 2017

TABLE OF CONTENTS

		PAGE
PART I - FINANCIAL INFORMATION
Item 1.	Condensed Consolidated Interim Financial Statements (Unaudited)	1
	Condensed Consolidated Interim Balance Sheets	3
	Condensed Consolidated Interim Statements of Comprehensive (Loss)	4
	Condensed Consolidated Interim Statements of Changes in Stockholders’ Equity (Deficit)	5
	Condensed Consolidated Interim Statements of Cash Flows	8
	Notes to Condensed Consolidated Interim Financial Statements	9
Item 2.	Management’s Discussion & Analysis of Financial Condition and Results of Operations	16
Item 3.	Quantitative and Qualitative Disclosure About Market Risk	19
Item 4.	Controls and Procedures	19
PART II - OTHER INFORMATION
Item 1.	Legal Proceedings	20
Item 1A.	Risk Factors	21
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	21
Item 3.	Defaults Upon Senior Securities	21
Item 4.	Mine Safety Disclosures	21
Item 5	Other information	21
Item 6.	Exhibits	21

PART I

FINANCIAL INFORMATION

Item 1. Financial Statements.

My Size, Inc. and Subsidiaries

Condensed Consolidated Interim

Financial Statements

As of June 30, 2017

(unaudited) 

U.S. Dollars in Thousands

1

My Size, Inc.

Condensed Consolidated Interim Financial Statements as of June 30, 2017 (Unaudited)

Contents

	Page
Condensed Consolidated Interim Balance Sheets	3
Condensed Consolidated Interim Statements of Comprehensive Loss	4
Condensed Consolidated Interim Statements of Changes in Stockholders’ Equity (Deficit)	5-7
Condensed Consolidated Interim Statements of Cash Flows	8
Notes to Condensed Consolidated Interim Financial Statements	9-15

2

My Size, Inc.

Condensed Consolidated Interim Balance Sheets

U.S. dollars in thousands (except share data and per share data)

	June 30,			December 31,
	2017			2016
	(Unaudited)			(Audited)
	$ thousands			$ thousands
Assets
Current Assets:
Cash and cash equivalents		128			34
Other receivables and prepaid expenses		220			1,401
Restricted cash		69			62
Total current assets		417			1,497
Investment in marketable securities		308			579
Property and equipment, net		74			74
		382			653
Total assets		799			2,150
Liabilities and stockholders’ equity
Current liabilities
Trade payable		186			229
Accounts payable		514			316
Derivative liabilities		248			80
Warrants and share based liabilities		308			-
Total current liabilities		1,256			625
COMMITMENTS AND CONTINGENCIES
Stockholders’ equity (Deficit):
Capital stock -
Common stock of $ 0.001 par value - Authorized: 50,000,000 shares; Issued and outstanding: 17,605,359 and 17,405,359 respectively		17			17
Additional paid-in capital		14,052			13,347
Available for sale reserve		(67	)		(93	)
Accumulated other comprehensive loss		(103	)		(102	)
Accumulated deficit		(14,356	)		(11,644	)
Total stockholders’ equity (Deficit)		(457	)		1,525
Total liabilities and stockholders’ equity		799			2,150

The accompanying notes are an integral part of the condensed consolidated interim financial statements.

3

My Size, Inc.

Condensed Consolidated Interim Statements of Comprehensive Loss

U.S. dollars in thousands (except share data and per share data)

	Six-Months Ended June 30,						Three-Months Ended June 30,						Year ended December 31,
	2017			2016			2017			2016			2016
	$ thousands (Unaudited)			$ thousands (Unaudited)			$ thousands (Unaudited)			$ thousands (Unaudited)			$ thousands (Audited)
Operating expenses
Research and development		411			328			204			151			727
Marketing, General and administrative		2,056			925			1,177			599			1,859
Total operating expenses		2,467			1,253			1,381			750			2,586
Operating loss		(2,467	)		(1,253	)		(1,381	)		(750	)		(2,586	)
Financial (expenses) income, net		(245	)		(2,143	)		63			(2,757	)		(1,748	)
Net loss from continuing operations		(2,712	)		(3,396	)		(1,318	)		(3,507	)		(4,334	)
Other comprehensive loss:
Gain (loss) on available for sale securities		26			594			(67	)		527			(24	)
Foreign currency translation differences		(1	)		(83	)		4			7			2
Total comprehensive loss		(2,687	)		(2,885	)		(1,381	)		(2,973	)		(4,356	)
Basic and diluted loss per share		(0.15	)		(0.22	)		(0.07	)		(0.23	)		(0.27	)
Basic and diluted weighted average number of shares outstanding		17,545,690			15,313,793			17,605,359			15,313,793			16,345,499

The accompanying notes are an integral part of the condensed consolidated interim financial statements.

4

My Size, Inc.

Condensed Consolidated Interim Statements of Changes in Stockholders’ Equity (Deficit) (Unaudited)

U.S. dollars in thousands (except share data and per share data)

					Additional		Available			Foreign						Total Stockholders’
	Common stock				paid-in		for sale			currency			Accumulated			Equity
	Number		Amount		capital		reserve			transaction			Deficit			(Deficit)
Balance as of January 1, 2017		17,405,359		17		13,347		(93	)		(102	)		(11,644	)		1,525
Total comprehensive loss		-		-		-		26			(1	)		(2,712	)		(2,687	)
Stock-based compensation related to options granted to consultants		-		-		73		-			-			-			73
Receipts on account of shares and additional investments		200,000		-		632		-			-			-			632
Balance as of June 30, 2017		17,605,359		17		14,052		(67	)		(103	)		(14,356	)		(457	)

	Common stock				Additional paid-in		Available for sale			Foreign currency			Accumulated			Total stockholders’
	Number		Amount		capital		reserve			transaction			Deficit			Equity
Balance as of January 1, 2016		15,313,793		15		4,853		(67	)		(104	)		(7,310	)		(2,613	)
Total comprehensive loss		-		-		-		594			(83	)		(3,396	)		(2,885	)
Stock-based compensation related to options granted to consultants		-		-		6		-			-			-			6
Convertible loans converted to equity		-		-		5,255		-			-			-			5,255
Warrants reclassified to equity as a result of   amended exercise price currency		-		-		1,041		-			-			-			1,041
Balance as of June 30, 2016		15,313,793		15		11,155		527			(187	)		(10,706	)		804

The accompanying notes are an integral part of the condensed consolidated interim financial statements.

5

My Size, Inc.

Condensed Consolidated Interim Statements of Changes in Stockholders’ Equity (Deficit) (Unaudited)

U.S. dollars in thousands (except share data and per share data)

					Additional			Available			Foreign						Total Stockholders’
	Common stock				paid-in			for sale			currency			Accumulated			Equity
	Number		Amount		capital			reserve			transaction			Deficit			(Deficit)
Balance as of April 1, 2017		17,605,359		17		14,744			-			(107	)		(13,038	)		1,616
Total comprehensive loss		-		-		-			(67	)		4			(1,318	)		(1,381	)
Stock-based compensation related to options granted to consultants		-		-		(924	)(*)		-			-			-			(924	)
Receipts on account of shares and additional investments		-		-		232			-			-			-			232
Balance as of June 30, 2017		17,605,359		17		14,052			(67	)		(103	)		(14,356	)		(457	)

(*) See note 4b.

	Common stock				Additional paid-in		Available for sale		Foreign currency			Accumulated			Total stockholders’
	Number		Amount		capital		reserve		transaction			Deficit			equity
Balance as of April 1, 2016		15,313,793		15		5,844		-		(194	)		(7,199	)		(1,534	)
Total comprehensive loss		-		-		-		527		7			(3,507	)		(2,973	)
Stock-based compensation related to options granted to consultants		-		-		56		-		-			-			56
Convertible loans converted to equity		-		-		5,255		-		-			-			5,255
Balance as of June 30, 2016		15,313,793		15		11,155		527		(187	)		(10,706	)		804

The accompanying notes are an integral part of the condensed consolidated interim financial statements.

6

My Size, Inc.

Condensed Consolidated Statements of Changes in Stockholders’ Equity (Audited)

U.S. dollars in thousands (except share data and per share data)

	Common stock				Additional paid-in			Available for sale			Foreign currency			Accumulated			Total stockholders’ equity
	Number		Amount		capital			reserve			transaction			Deficit			(deficiency)
Balance as of December 31, 2015		15,313,793		15		4,855			(69	)		(104	)		(7,310	)		(2,613	)
Total comprehensive loss		-		-		-			(24	)		2			(4,334	)		(4,356	)
Stock-based compensation related to options granted to consultants		-		-		(23	)		-			-			-			(23	)
Convertible loans converted to equity		2,091,566		2		7,528			-			-			-			7,530
Warrants reclassified to equity as a result of amended exercise price currency		-		-		987			-			-			-			987
Balance as of December 31, 2016		17,405,359		17		13,347			(93	)		(102	)		(11,644	)		1,525

The accompanying notes are an integral part of the condensed consolidated interim financial statements.

7

My Size, Inc.

Condensed Consolidated Interim Statements of Cash Flows

	Six-Months Ended June 30,						Three-Months Ended June 30,						Year ended December 31,
	2017			2016			2017			2016			2016
	$ thousands (Unaudited)			$ thousands (Unaudited)			$ thousands (Unaudited)			$ thousands (Unaudited)			$ thousands (Audited)
Cash flows from operating activities:
Net loss		(2,712	)		(3,396	)		(1,318	)		(3,507	)		(4,334	)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation		15			11			8			6			24
Amortization of warrant, convertible loans and derivative		27			2,143			56			2,757			(182	)
Revaluation of PUT options		-			-									776
Revaluation of investment in marketable securities		340			-			-			-			1,233
Stock based compensation		73			6			34			56			(23	)
Decrease (increase) in receivables and prepaid expenses		54			(4	)		62			11			(27	)
Increase in derivative liabilities		153			-			159			-			80
Increase (decrease) in trade payable		(63	)		106			(9	)		40			86
Increase in other accounts payable		168			70			75			52			208
Net cash used in operating activities		(1,945	)		(1,064	)		(933	)		(585	)		(2,159	)
Cash flows from investing activities:
Purchase of property and equipment		(7	)		(23	)		(4	)		(10	)		(36	)
Net cash used in investing activities		(7	)		(23	)		(4	)		(10	)		(36	)
Cash flows from financing activities:
Repayment of a loan		(10	)		(25	)		(10	)		(25	)		(25	)
Proceeds from realization of guarantees		1,815			-			666			-			-
Proceeds from issuance of shares, warrants and convertible loans		200			304			-			304			1,339
Net cash provided by financing activities		2,005			279			656			279			1,314
Effect of exchange rate changes on cash and cash equivalents		41			(13	)		50			(11	)		(4	)
Increase (Decrease) in cash and cash equivalents		94			(821	)		(231	)		(327	)		(885	)
Cash and cash equivalents at the beginning of the period		34			919			359			425			919
Cash and cash equivalents at the end of the period		128			98			128			98			34
Non cash transactions
Warrants reclassified to equity as a result of amended exercise price currency		-			987			-			-			987
Conversation of loan to equity		-			4,939			-			-			4,846

The accompanying notes are an integral part of the condensed consolidated interim financial statements.

8

 My Size, Inc.

Notes to Condensed Consolidated Interim Financial Statements (unaudited)

U.S. dollars in thousands (except share data and per share data)

Note 1 - General

a.

My Size Inc. (the “Company”), is a dual listed publicly traded company whose common stock are publicly trading on the TASE since September 2005 (under the name Topspin Medical Inc) and on the NASDAQ Capital Market (“NASDAQ”) since July 25, 2016. The Company has developed a measurement technology based on algorithms with broad applications in a variety of areas, from the apparel e-commerce market to Do It Yourself (“DIY”) smartphone and tablet apps. The technology is driven by several patent-pending algorithms which are able to calculate and record measurements in a variety of novel ways. Since February 2014, the Company also operates via a wholly-owned subsidiary, My Size (Israel) 2014 Ltd., a company registered in Israel.

b.

Since inception, the Company has incurred losses and negative cash flows from operations and the accumulated loss amounting to approximately $14.3 million. The Company has financed its operations mainly through fundraising from private investors.

As of June 30, 2017, the Company entered into agreements pursuant to which it raised an aggregate of $8,015 of which $5,261 and $1,410 were received in cash and marketable securities, respectively. The marketable securities are shares of common stock of Diamante Minerals Inc (“DIMN”), which are accounted as a financial asset available for sale and presented in the Company’s balance sheet under investment in marketable securities. 

As of the date of the report, the Company has $738 and $455 in guaranteed notes and checks, respectively as remaining balance from the amounts described above. The guarantee has been provided by an ungraded financial institution. Subsequent to June 30, 2017, the sum of $151 of the guarantee notes has been redeemed in cash.

As mentioned in note 7a, subsequent to June 30, 2017, the Board of Directors approved agreements with three private investors who will provide investment totaling of $780 in exchange for 780,000 shares of common stock of the Company. As of the date of the report the Company received $200 from the investments in cash. The remaining amount of the investment to be received will be in the form of $50,000 in cash and $530,000 in guarantee notes.

For the purpose of financing its operating activities in the foreseeable future, the Company relies on the collection of existing cash commitments from investors, the sale of marketable securities and raising additional funds. However, there is no certainty regarding the Company’s ability to collect committed funds, obtain additional funding or sell the DIMN shares that it holds. The Company estimates that the committed investments will be adequate to fund its operations through the 12 months following the approval date of the financial statements. Failure to obtain the additional funds as mentioned above will require the Company to curtail operations.

If all the committed funds are not collected or not replaced by additional funding, there is a significant doubt regarding the Company’s ability to continue its operation as a going concern. The financial statements include no adjustments for measurement or presentation of assets and liabilities, which may be required should the Company fail to operate as a going concern. 

Note 2 - Significant Accounting Policies

a. Unaudited condensed consolidated interim financial statements:

The accompanying unaudited condensed consolidated interim financial statements included herein have been prepared by the Company in accordance with the rules and regulations of the United States Securities and Exchange Commission (“SEC”). The unaudited condensed consolidated financial statements are comprised of the financial statements of the Company and its subsidiaries collectively referred to as the Company. In management’s opinion, the interim financial data presented includes all adjustments necessary for a fair presentation. All intercompany accounts and transactions have been eliminated. Certain information required by U.S. generally accepted accounting principles (“GAAP”) has been condensed or omitted in accordance with rules and regulations of the SEC. Operating results for the six months ended June 30, 2017 are not necessarily indicative of the results that may be expected for any future period or for the year ending December 31, 2017.

These unaudited condensed consolidated interim financial statements should be read in conjunction with the Company’s audited consolidated financial statements and the notes thereto for the year ended December 31, 2016.

b. Use of estimates:

The preparation of consolidated financial statements in conformity with GAAP requires us to make estimates and assumptions that affect the amounts reported and disclosed in the financial statements and the accompanying notes. Actual results could differ materially from these estimates.

c. Impact of recently issued accounting standard not yet adopted:

On March 30, 2016, the FASB issued ASU 2016-09, Improvements to Employee Share-Based Payment Accounting, which is intended to improve the accounting for share-based payment transactions as part of the FASB’s simplification initiative. This ASU is effective for annual and interim periods in fiscal years beginning after December 15, 2016. Early adoption is permitted in any interim or annual period provided that the entire ASU is adopted.

The impact of adopting the new standard on the operating income is not material. 

9

My Size, Inc.

Notes to Condensed Consolidated Interim Financial Statements (unaudited)

U.S. dollars in thousands (except share data and per share data)

Note 3 - Financial Instruments

Fair value of financial instruments:

ASC 820, “Fair Value Measurements and Disclosures”, defines fair value as the price that would be received to sell an asset or paid to transfer a liability (i.e., the “exit price”) in an orderly transaction between market participants at the measurement date.

In determining fair value, the Company uses various valuation approaches. ASC 820 establishes a hierarchy for inputs used in measuring fair value that maximizes the use of observable inputs and minimizes the use of unobservable inputs by requiring that the most observable inputs be used when available. Observable inputs are inputs that market participants would use in pricing the asset or liability developed based on market data obtained from sources independent of the Company. Unobservable inputs are inputs that reflect the Company’s assumptions about the assumptions market participants would use in pricing the asset or liability developed based on the best information available in the circumstances.

The fair value hierarchy also requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value.

As a basis for considering such assumptions, ASC 820 establishes a three-tier value hierarchy, which prioritizes the inputs used in the valuation methodologies in measuring fair value:

Level 1 -	Valuations based on quoted prices in active markets for identical assets that the Company has the ability to access. Valuation adjustments and block discounts are not applied to Level 1 instruments. Since valuations are based on quoted prices that are readily and regularly available in an active market, valuation of these products does not entail a significant degree of judgment.
Level 2 -	Valuations based on one or more quoted prices in markets that are not active or for which all significant inputs are observable, either directly or indirectly.
Level 3 -	Valuations based on inputs that are unobservable and significant to the overall fair value measurement.

The expected volatility of the share prices reflects the assumption that the historical volatility of the share prices is reasonably indicative of expected future trends.

The carrying amounts of cash and cash equivalents, other accounts receivable, short-term loan, accounts payable and other accounts payable approximate their fair value due to the short-term maturities of such instruments.

The Company holds shares in a publicly-traded company - Diamante Minerals, Inc. which are classified as available-for-sale equity securities. The marketable securities have readily determinable fair market values that are calculated based on the share price in the measurement date and ranked as Level 1 assets. 

	June 30, 2017
	Fair value hierarchy
	Level 1		Level 2		Level 3
Financial assets
Investment in marketable securities		308		-		-

10

My Size, Inc.

Notes to Condensed Consolidated Interim Financial Statements (unaudited)

U.S. dollars in thousands (except share data and per share data)

Note 3 - Financial Instruments (cont’d)

	June 30, 2017
	Fair value hierarchy
	Level 1		Level 2		Level 3
Derivative liabilities		-		248		-
Warrants and share based liabilities		-		308		-

	December 31, 2016
	Fair value hierarchy
	Level 1		Level 2		Level 3
Financial assets
Investment in marketable securities		579		-		-

	December 31, 2016
	Fair value hierarchy
	Level 1		Level 2		Level 3
Financial liabilities
Derivative liabilities		-		80		-

At June 30, 2017, gross unrecognized gain (loss), recognized loss and fair value (based on quoted market prices) of these securities were $26, $347 and $308, respectively (At December 31, 2016, gross unrecognized loss, recognized loss and fair value (based on quoted market prices) of these securities were ($24), $1,233 and $579, respectively).

11

 My Size, Inc.

Notes to Condensed Consolidated Interim Financial Statements (unaudited)

U.S. dollars in thousands (except share data and per share data)

Note 4 - Stock Based Compensation

The stock based expense (income) recognized in the financial statements for services received from non-employees is related to Marketing, General and Administrative and shown in the following table: 

	Six months ended June 30,				Three months ended June 30,				Year ended December 31,
	2017		2016		2017		2016		2016
Stock-based compensation expense - equity awards		73		6		34		28		(23	)
Stock-based compensation expense - liability awards		205		-		178		-		-	)
		278		6		212		28		(23	)

a. In December 2016, the Company entered into a consulting agreement with a consultant ( “Consultant1”) pursuant to which Consultant1 is providing services in connection with marketing strategies, micro and macro-economic issues and for the promotion of the Company’s marketing, business, products and operations through smartphone applications. The agreement is for a period of 18 months commencing October 2016. In consideration for services provided under the consulting agreement, the Company will issue Consultant1 25,000 shares of common stock of the Company which will be issued over six quarters as follows: 4,150 issued over each of the first five quarters and a sixth installment of 4,250 to be issued on the sixth quarter of the consulting agreement. In addition, the Company will issue to Consultant1 stock options to purchase up to 40,000 shares of the Company’s common stock, exercisable not later than March 31, 2018 at an exercise price of NIS18 per share.

In addition, the Company undertook to pay the balance of the consideration for the sale of the shares by Consultant1 up to the sum of NIS500,000. If the consideration for the sale of the shares falls below 90% of the shares’ price on the stock exchange on the date of sale, the Company shall pay Consultant1 the difference. The Company may decide at its own discretion whether to make such payment in cash or shares of common stock.

On March 21, 2017, the general meeting adopted a resolution for the approval of a capital remuneration plan for consultants. The approval was required for the issuance of the options and shares of common stock of the Company issued to Consultant1.

During the six-month period ended June 30, 2017, costs in the sum of $1 ($90 during 2016) were recorded by the Company and an undertaking to pay the balance of the consideration was recognized in the sum of $117 ($80 during 2016) according to the fair value of the undertaking.

b.

In December 2016, the Company engaged a consultant (“Consultant2”) to provide services to the Company with respect to marketing strategy and public relations, including potential investors relations. For such consulting services, the Company shall issue to Consultant2 options to purchase up to 2,000,000 shares of the Company’s common stock at variable exercise prices ranging from $3.50 to $9.00 per share. The options are exercisable for periods ranging from 12 months (or 6 months from filing date of registration statement) to 36 months. The issuance of the options under the agreement is subject to the receipt of all the approvals required by the laws applicable to the Company, including stock exchange approvals and the approval by the Company’s shareholders to adopt an equity incentive plan for consultants. The equity incentive plan for consultants was approved by the shareholders on March 21, 2017, and such options have not yet been issued. On May 16, 2017, the Company and the Consultant2 entered into an amendment to the consulting agreement pursuant to which the strike prices of the options was amended so that strike prices range from $1.50 to $5.00 per share. Following initial grant, the Company reclassified the options from equity accounted under ASC 505-50 to derivative liability accounted under ASC 815. The expense recognize in the second quarter, including the cost associates with the consulting service attributed to the reporting period and the revaluation of the derivative amounted to$186. An amount of $186 and $27 was recorded in the balance sheet as warrants and share based liabilities and share based payments respectively.

c.

In April 2017, the Company engaged a consultant (“Consultant3”) to provide services to the Company with respect to financing and strategic advisory, for such consulting services, the Company will pay a monthly retainer and shall issue to the Consultant3 50,000 shares of the Company common stock and 31,250 shares each quarter thereafter. During the six-month period ended June 30, 2017, costs in the sum of $47 were recorded by the Company.

12

My Size, Inc.

Notes to Condensed Consolidated Interim Financial Statements (unaudited)

U.S. dollars in thousands (except share data and per share data)

Note 5 - Contingencies and Commitments

a. Further to Note 10a to the annual report on Form 10-K for the year ended December 31, 2016:

On December 27, 2015, the Company received a legal complaint (the “Complaint”). The defendants named in the Complaint were the Company, all the members of the Board of Directors of the Company, the officers of the Company, Mrs. Shoshana Zigdon, a shareholder and related party of the Company, as well as two additional defendants who are not shareholders of the Company. The plaintiff alleged that the Company violated its obligation to register shares purchased by the plaintiff on July 3, 2014 (the “Original Shares”) for trade with the Tel Aviv Stock Exchange.

The Company and plaintiff entered into a settlement agreement (the “Settlement”) dated June 20, 2017 h following a mediation process. Pursuant to the Settlement, the Company shall make a payment to the plaintiff of NIS325,000 (the “Down Payment”) within 30 days of the date of the Settlement. Additionally, the Company is obligated to register the Original Shares within a specified time frame. Moreover, pursuant to the Settlement, the Company will issue, within 60 days, 80,358 additional shares of common stock to the plaintiff (the “New Shares”), which New Shares shall be registered, to be deposited in escrow and sold for the benefit of plaintiff. To the extent the Company will not issue the unrestricted New Shares within 60 days of the Settlement, the plaintiff has a right, at his sole discretion, to an resume the legal proceedings pursuant to the Complaint, provided he deposits the Down Payment in an escrow account, pending the Court’s final adjudication of the Complaint. Additionally, the Settlement provides that to the to the extent the aggregate proceeds from the sale of the Original Shares and the New Shares is less than NIS1,600,000, the Company will either complement the difference in cash or shall issue to the plaintiff additional shares of common stock in lieu thereof, at the Company’s sole discretion.

The Company recorded a liability for the cash fee, a derivative and share based liabilities for the additional shares in the amount of $93, $132 and $91, respectively as of June 30, 2017.

The share base liability was recorded due to the Company’s undertaking to register the shares.

b. Further to Note 10b to the annual report on Form 10-K for the year ended December 31, 2016: As of the date on which the financial statements were signed, the Company has paid its obligation to the investor in full.

13

My Size, Inc.

Notes to Condensed Consolidated Interim Financial Statements (unaudited)

U.S. dollars in thousands (except share data and per share data)

Note 5 - Contingencies and Commitments (cont’d)

c. On May 3, 2017, Lightcom (Israel) Ltd., an Israeli company, alleging that it is a shareholder of the Company, filed a motion (the "Motion") with the Tel Aviv District Court (Financial Division) to approve an action against the Company as a shareholders’ class action. The subject matter of the action appears to be a report filed by the Company on April 19, 2017. The Court ordered the Company to respond to the motion by September 19, 2017.  The Motion alleges, inter alia, that the Company’s report date April 19, 2017 regarding its engagement with the Israeli Post was false and misleading, and that as a result thereof financial damages have been incurred by two purported classes of shareholders: (i) any shareholder who sold Company’s shares as of April 20, 2017 and until April 27, 2017, with respect to damage directly caused by such sale and (ii) any shareholder who held shares on April 20, 2017 and subsequent to April 27, 2017 with respect to damage caused by permanent adverse effect to the shares’ value. The alleged financial damage caused to members of both classes is estimated at NIS 18.8 million. The Company reviewed the Motion initially with its legal counsel and retained an expert to review and analyze the allegations and data upon which the Motion is based. At this preliminary stage, the Company cannot evaluate the chances of the Motion. However, based on an initial opinion the Company received from its expert, the Company believes that there is no direct causal connection between the Company’s report which is the subject matter of the Motion and the alleged damages caused to either class of purported plaintiffs and that in any case there appears to be no correlation between the alleged scope of damages and the merits of the alleged case. The Company will respond to the Motion in the time frame ordered by the Court.

Note 6 - Significant Events During the Reporting Period

a.	In February 2017, the Board of Directors approved agreements with investors that will provide an investment for a total amount of $200 in exchange for 200,000 shares of common stock of the Company. In addition, the Company will issue non-negotiable warrants exercisable into up to 250,000 shares of common stock of the Company until November 22, 2017 at an exercise price of $3.50 per share.
b.	On June 5, 2017, the “Company received written notice from the Listing Qualifications Department of The NASDAQ Stock Market LLC notifying the Company that for the preceding 30 consecutive business days, the Company’s common stock did not maintain a minimum Market Value of Listed Securities of $35 million (“MVLS Requirement”) per share as required by NASDAQ Listing Rule 5550(b)(2).

In accordance with NASDAQ Listing Rule 5810(c)(3)(C), the Company has a grace period of 180 calendar days, or until December 4, 2017, to regain compliance with NASDAQ Listing Rule 5550(b)(2). The Company will endeavor to rectify the situation and to meet the MVLS Requirement.

14

My Size, Inc.

Notes to Condensed Consolidated Interim Financial Statements (unaudited)

U.S. dollars in thousands (except share data and per share data)

Note 7 - Subsequent Events

a. On August 16, 2017, the Board of Directors approved agreements with three private investors who will provide investment totaling $780 in exchange for 780,000 shares of common stock of the Company.   As of the date of the report the Company received $200 from the investments in cash. The remaining amount of the investment to be received will be in the form of $50,000 in cash and $530,000 in guarantee notes.

b. Pro-forma equity

As described in Note 1b as of June 30, 2017 the Company entered into agreements pursuant to which it raised an aggregate of $8,015 out of which the sum of $5,261 and $1,410 were received in cash and marketable securities, respectively.

As at the date of this report the Company has $738 and $455 in guarantee notes and checks. Subsequent to June 30, 2017, a sum of $151 of the guarantee notes have been redeemed in cash.

The following proforma consolidated balance sheet is based on the June 30, 2017 balance sheet with adjustments for receipt of $1,193 from the remaining guarantee notes and checks from investors for stock subscribed for but not yet issued.

Assets	$	1,992
Liabilities		1,256
Stockholders’ equity		736
Total liabilities and stockholders’ equity	$	1,992

The effect on equity and on the assets of collecting the money from the bank guarantees and the checks is an increase of $1,193. As a result of the foregoing, the Company’s stockholder’s equity, on a pro forma basis, is $736 as of June 30, 2017.

15

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

You should read the following discussion along with our financial statements and the related notes included in this report. The following discussion contains forward-looking statements that are subject to risks, uncertainties and assumptions, including those discussed under “Risk Factors” in our annual report on Form 10-K for the year ended December 31, 2016. Our actual results, performance and achievements may differ materially from those expressed in, or implied by, these forward-looking statements.

Results of Operations

Six and three months ended June 30, 2017 compared to six and three months ended June 30, 2016

From inception through June 30, 2017, we have sustained an accumulated deficit of approximately $14.3 million. From inception through June 30, 2017, we have not generated any revenue from operations and expect to incur additional losses to perform further research and development activities and do not currently have any commercial products. Our product development efforts are thus in their early stages and we cannot make estimates of the costs or the time they will take to complete.

Research and Development Expenses

Our research and development expenses for the six months ended June 30, 2017 amounted to $411,000 compared to $328,000 for the six months ended June 30, 2016. The increase between the corresponding periods primarily results from increased subcontractors expenses and the increased expenses associated with the hiring of new employees.

Our research and development expenses for the three months ended June 30, 2017 amounted to $204,000 compared to $151,000 for the three months ended June 30, 2016. The increase between the corresponding periods primarily results from increased subcontractors expenses and the increased expenses associated with the hiring of new employees. 

Marketing, General and Administrative Expenses

Our marketing, general and administrative expenses for the six months ended June 30, 2017 amounted to $2,056,000 compared to $925,000 for the six months ended June 30, 2016. The increase between the corresponding period in expenses derives mainly from share based payments, increases in public relations and investor relations expenses which were not significant in the corresponding period and from increased salaries expenses associated with the hiring of new employees. 

Our marketing, general and administrative expenses for the three months ended June 30, 2017 amounted to $1,177,000 compared to $599,000 for the three months ended June 30, 2016. The increase between the corresponding period in expenses derives mainly from share based payments, increases in public relations and investor relations expenses which were not significant in the corresponding period and from increased salaries expenses associated with the hiring of new employees.  

Financial income and expense, net

Our financial expenses for the Six months ended June 30, 2017 amounted to $245,000 compared to financial expense of $2,143,000 for the Six months ended June 30, 2016. The decrease between the corresponding periods in financial expenses derives mainly from the creation and revaluation of the components of the options, derivatives and investment in marketable securities.

Our financial income for the three months ended June 30, 2017 amounted to $63,000 compared to financial expense of $2,757,000 for the three months ended June 30, 2016. The decrease between the corresponding periods in financial expenses derives mainly from the creation and revaluation of the components of the options, derivatives and investment in marketable securities.

Net Loss from continuing operations 

As a result of the foregoing research and development, marketing general and administrative expenses, and financial expenses, our net loss from continuing operations for the six months ended June 30, 2017 was $2,712,000, compared to our net loss from continuing operations for the six months ended June 30, 2016 of $3,396,000. The main reasons for the change between the corresponding periods is due to a decrease in finance expenses mainly from the creation and revaluation of the components of the options, derivatives and investment in marketable securities in the corresponding period; partially offset by an increase in share based payments, increases in public relations and investor relations expenses which were not significant in the corresponding period and from increased salaries expenses associated with the hiring of new employees.

Our net loss from continuing operations for the three months ended June 30, 2017 was $1,318,000, compared to our net loss from continuing operations for the three months ended June 30, 2016 of $3,507,000. The decrease between the corresponding periods is mainly due to finance expenses from the revaluation of options and derivatives in the corresponding period; partially offset by an increase in share based payments, increases in public relations and investor relations expenses which were not significant in the corresponding period and from increased salary expenses associated with the hiring of new employees.

16

Liquidity and Capital Resources

Since our inception, we have funded our operations primarily through private offerings of our equity securities in Israel.

As of June 30, 2017, we had cash and cash equivalents of $128,000 as compared to $34,000 as of December 31, 2016. The increase in cash balances is due to collecting cash from the guarantee notes with offsetting effect of cash used for operating activities during the period.

Net cash used in operating activities was $1,945,000 for the six months ended June 30, 2017 compared to $1,064,000 for the six months ended June 30, 2016.

The increase in cash used in operating activities derives mainly from increased payments to service providers and Company employees. The Company has expenses not in the ordinary course of business mainly from the registration of patents, the listing of our common stock on NASDAQ and legal expenses associated with lawsuits involving the Company.

Net cashed used in investing activities was $7,000 for the six months ended June 30, 2017 compared to $23,000 for the six months ended June 30, 2016. The negative cash flow resulted from purchase of equipment.

Net cash provided by financing activities was $2,005,000 for the six months ended June 30, 2017 as compared to $279,000 for the six months ended June 30, 2016. The cash flows from financing activities for the six months ended June 30, 2017 was mainly due to realization of guarantees.

On August 16, 2017, the Board of Directors approved agreements with three private investors who will provide an investment totaling $780 in exchange for 780,000 shares of common stock of the Company. As of the date of the report the company received $200 from the investments in cash. The remaining amount of the investment to be received will be in the form of $50,000 in cash and $530,000 in guarantee notes.

As of June 30, 2017, the Company entered into agreements pursuant to which it raised an aggregate of $8,015 of which $5,261 and $1,410 were received in cash and marketable securities, respectively. The marketable securities are shares of common stock of Diamante Minerals Inc (“DIMN”), which are accounted as a financial asset available for sale and presented in the Company’s balance sheet under investment in marketable securities. 

As of the date of the report, the Company has $738 and $455 in guaranteed notes and checks, respectively. The guarantee has been provided by an ungraded financial institution. Subsequent to June 30, 2017, the sum of $151 of the guarantee notes has been redeemed in cash.

For the purpose of financing its operating activities in the foreseeable future, the Company relies on the collection of existing cash commitments from investors, the sale of marketable securities and raising additional funds. However, there is no certainty regarding the Company’s ability to collect committed funds, obtain additional funding or sell the DIMN shares that it holds. The Company estimates that the committed investments will be adequate to fund its operations through the 12 months following the approval date of the financial statements. Failure to obtain the additional funds as mentioned above will require the Company to curtail operations.

If all the committed funds are not collected or not replaced by additional funding, there is a significant doubt regarding the Company’s ability to continue its operation as a going concern. The financial statements include no adjustments for measurement or presentation of assets and liabilities, which may be required should the Company fail to operate as a going concern. 

A downturn in the United States stock and debt markets could make it more difficult to obtain financing through the issuance of equity or debt securities. Even if we are able to raise the funds required, it is possible that we could incur unexpected costs and expenses, fail to collect significant amounts owed to us, or experience unexpected cash requirements that would force us to seek alternative financing. Further, if we issue additional equity or debt securities, stockholders may experience additional dilution or the new equity securities may have rights, preferences or privileges senior to those of existing holders of our shares of common stock or the debt securities may cause us to be subject to restrictive covenants. Even if we are able to raise the funds required, it is possible that we could incur unexpected costs and expenses, fail to collect significant amounts owed to us, or experience unexpected cash requirements that would force us to seek additional financing. If additional financing is not available or is not available on acceptable terms, we will have to curtail our operations.

Off-Balance Sheet Arrangements

We have not entered into any transactions with unconsolidated entities in which we have financial guarantees, subordinated retained interests, derivative instruments or other contingent arrangements that expose us to material continuing risks, contingent liabilities or any other obligations under a variable interest in an unconsolidated entity that provides us with financing, liquidity, market risk or credit risk support.

Application of Critical Accounting Policies and Estimates

Our management’s discussion and analysis of our financial condition and results of operations is based on our financial statements, which we have prepared in accordance with U.S. GAAP. The preparation of these financial statements requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements, as well as the reported expenses during the reporting periods. Actual results may differ from these estimates under different assumptions or conditions. 

17

While our significant accounting policies are more fully described in the notes to our financial statements appearing elsewhere in this report, we believe that the accounting policies discussed below are critical to our financial results and to the understanding of our past and future performance, as these policies relate to the more significant areas involving management’s estimates and assumptions. We consider an accounting estimate to be critical if: (1) it requires us to make assumptions because information was not available at the time or it included matters that were highly uncertain at the time we were making our estimate; and (2) changes in the estimate could have a material impact on our financial condition or results of operations.

Research and development expenses

Research expenses are recognized as expenses when incurred. Costs incurred on development projects are recognized as intangible assets as of the date as of which it can be established that it is probable that future economic benefits attributable to the asset will flow to us considering its commercial feasibility. This is generally the case when regulatory approval for commercialization is achieved and costs can be measured reliably. Given the current stage of the development of our products, no development expenditures have yet been capitalized. Intellectual property-related costs for patents are part of the expenditure for the research and development projects. Therefore, registration costs for patents are expensed when incurred as long as the research and development project concerned does not meet the criteria for capitalization.

Equity-based compensation

The Company accounts for stock-based compensation in accordance with ASC 718, “Compensation-Stock Compensation” (“ASC 718”) which requires companies to estimate the fair value of equity-based payment awards on the date of grant using an option-pricing model. The value of the portion of the award that is ultimately expected to vest is recognized as an expense over the requisite service periods in the Company’s consolidated statements of operations.

The Company recognizes compensation expenses for the value of its awards granted based on the accelerated method over the requisite service period of each of the awards, net of estimated forfeitures. ASC 718 requires forfeitures to be estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates.

The Company selected the Binomial option pricing model (“the Binomial model”) as the most appropriate fair value method for its stock-options awards. The Binomial model requires a number of assumptions, of which the most significant are the suboptimal exercise factor and expected stock price volatility. The suboptimal exercise factor is estimated based on employees’ historical option exercise behavior.

The suboptimal exercise factor is the ratio by which the stock price must increase over the exercise price before employees are expected to exercise their stock options.

The expected volatility of the share prices reflects the assumption that the historical volatility of the share prices is reasonably indicative of expected future trends.

The expected option term represents the period that the Company’s stock options are expected to be outstanding. The risk-free interest rate is based on the yield from Israel treasury zero-coupon bonds with an equivalent term.

The Company has historically not paid dividends and has no foreseeable plans to pay dividends.

The Company applies ASC 505-50, “Equity-Based Payments to Non-Employees” with respect to options and warrants issued to non-employees.

If any of the assumptions used in the binomial model change significantly, equity-based compensation for future awards may differ materially compared with the awards granted previously.

18

Convertible promissory notes:

The Company applies ASC 470-20, “Debt with Conversion and Other Options” (“ASC 470-20”). Under the guidelines of ASC 470-20, the Company measures and recognizes the beneficial conversion feature on the commitment date. The beneficial conversion feature is measured by allocating a portion of the proceeds equal to the intrinsic value of the feature to additional paid-in-capital. The intrinsic value of the feature is calculated on the commitment date using the conversion price. This intrinsic value is limited to the portion of the proceeds allocated to the convertible debt.

The Company applied ASC 470-20 and ASC 815 to the Convertible promissory notes.

Item 3. Quantitative and Qualitative Disclosure About Market Risk.

 Not required for a smaller reporting company.

Item 4. Controls and Procedures.

Disclosure Controls and Procedures

We carried out an evaluation required by the Securities Exchange Act of 1934, as amended (the “Exchange Act”), under the supervision and with the participation of the Company’s management, including our principal executive officer and principal financial officer, of the effectiveness of the design and operation of our disclosure controls and procedures, as defined in Rule 13a-15(e) of the Exchange Act, as of the end of the period covered by this report. Based on this evaluation, our principal executive officer and principal financial officer concluded that our disclosure controls and procedures were effective to provide reasonable assurance that information required to be disclosed by us in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and to provide reasonable assurance that such information is accumulated and communicated to our management, including our principal executive officer and principal financial officer, as appropriate to allow timely decisions regarding required disclosure.

Our disclosure controls and procedures are designed to provide reasonable assurance of achieving their objectives as specified above. Management does not expect, however, that our disclosure controls and procedures will prevent or detect all error and fraud. Any control system, no matter how well designed and operated, is based upon certain assumptions and can provide only reasonable, not absolute, assurance that its objectives will be met. Further, no evaluation of controls can provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any, within the Company have been detected.

Changes in Internal Controls

During the most recent fiscal quarter, there has not occurred any change in our internal control over financial reporting that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

19

Part II – Other Information

Item 1. Legal Proceedings.  

From time to time, we may become involved in various lawsuits and legal proceedings which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business. 

We are not currently a party to any material legal proceedings except as described below. 

● On December 27, 2015, the Company received a legal complaint. The defendants named in the complaint are the Company, the members of the Board of Directors of the Company, Mrs. Shoshana Zigdon, a shareholder and related party in the Company, as well as two additional defendants who are not shareholders of the Company. The plaintiff alleges that the Company violated its obligation to register his shares for trade with the Tel Aviv Stock Exchange causing a total of NIS 2,622,500 damage. The plaintiff seeks relief against the defendants through financial compensation at the rate of the aforementioned alleged damage; additional compensation of NIS 400,000 due to mental anguish; and if and to the extent that until the time the plaintiff can sell its shares on the Stock Exchange (“the Exercise Date”), the rate of a Company share will rise above the amount of NIS 20.98 (“the Base Rate”), an additional amount at the rate of the difference between the Base Rate and the highest rate of a Company share between the time the claim was submitted and the exercise date; and also court costs and attorney’s fees of the plaintiff.

In a pre-trial hearing dated March 7, 2016, the court decided that disclosure would take place and disclosure affidavits along with copies of the documents specified therein were exchanged between the parties. Following the recommendation of the court, on March 20, 2016, the plaintiff filed a notice of deletion of certain defendants including board and management members, excluding the chairman of the Board and the CEO of the Company from the statement of claim. 

All pre-trial preliminary proceedings as well as submission of all evidentiary affidavits and expert opinions by both parties have been completed. Pursuant to the Israeli Court’s recommendation, the case was referred to mediation by the honorable Judge (Rtd.) Hilla Gerstel, former president of the Central District Court. 

The mediation has been completed and the Company and the plaintiff entered into a settlement agreement (the “Settlement”) dated June 20, 2017. Pursuant to the Settlement, the Company shall make a payment to the plaintiff of NIS325,000 (as of the date hereof, approximately USD$92,000) (the “Down Payment”) within 30 days of the date of the Settlement. Additionally, the Company is obligated to register the Original Shares within a specified time frame. Additionally, pursuant to the Settlement, the Company will issue, within 60 days, 80,358 additional shares of common stock to the plaintiff (the “New Shares”), which New Shares shall be registered, to be deposited in escrow and sold for the benefit of plaintiff. Such New Shares 

shall be sold at a maximum aggregate price of NIS10,000 or an amount constituting not more than 2% of the average volume of trades within the last 90 days, whichever higher, in one single trading day. To the extent the Company does not issue the unrestricted New Shares within 60 days, the Plaintiff has a right, at his exclusive discretion, to resume the legal proceedings pursuant to the complaint, provided he will deposits the Down Payment in an escrow account, pending the Court’s final adjudication of the complaint. Additionally, the Settlement provides that to the to the extent the aggregate proceeds from the sale of the Original Shares and the New Shares is less than NIS1,600,000, the Company will either complement the difference in cash or shall issue to the plaintiff additional shares of common stock in lieu thereof, at the Company’s sole discretion.

● On May 17, 2012, the Company executed a loan agreement for a loan which is convertible into shares of the Company’s common stock with an investor. Pursuant to the the loan agreement, the Company received a total of NIS200,000 upon execution of the loan agreement and was to receive an additional amount of NIS100,000 at the end of a period not to exceed 21 days, during which the investor would conduct due diligence with respect to the Company. In addition, the loan agreement provided for additional investments up to a total of NIS2,000,000. Pursuant to the loan agreement, the investor could convert the loand into common shares of the Company at a price per share equal to NIS0.97. If the loans were not converted into shares of the Company’s common stock, the loans were to be repaid one year after the date of the loan agreement plus annual interest of 10%. On February 18, 2015, the Company received a claim in a summary judgement for the investor’s demand of payment of the loan amount of NIS200,000, which was paid to the Company on May 17, 2012, plus interest of 10% annually from May 20, 2012 until payment of the debt, which as of the date of filing of the claim was NIS258,000. On June 13, 2016, a settlement agreement was entered into between the parties pursuant to which, in consideration for the final and conclusive annulment of all claims and/or demands raised by the plaintiff against the Company, the Company would pay the plaintiff the sum of NIS250,000 by wire transfer of about NIS95,000 and by the forfeiture of the sum of approximately NIS155,000 which had been deposited with the court. An additional amount of NIS50,000 would be paid within twelve months from the approval of the settlement agreement by the court or on the closing date of a public offering of Company shares on a stock exchange in the United States. As of the date on which the financial statements were signed, the Company has paid its obligation to the investor in full.

20

● On May 3, 2017, Lightcom (Israel) Ltd., an Israeli company, alleging that it is a shareholder of the Company, filed a motion with the Tel Aviv District Court (Financial Division) to approve an action against the Company as a shareholders’ class action. The subject matter of the action appears to be a report filed by the Company on April 19, 2017. The Court ordered the Company to respond to the motion by September 19, 2017. The complaint alleges, inter alia, that the Company’s report of April 19th, 2017 regarding its engagement with the Israeli Post was false and misleading, and that as a result thereof financial damages have been incurred by two purported classes of shareholders: (i) any shareholder who sold Company’s shares as of April 20th, 2017 and until April 27th, 2017, with respect to damage directly caused by such sale and (ii) any shareholder which held shares on April 20th, 2017 and subsequent to April 27th, 2017 with respect to damage caused by permanent adverse effect to the shares’ value. The alleged financial damage caused to members of both classes is estimated at NIS 18.8 million. The Company reviewed the motion with its legal counsel and retained an expert to review and analyze the allegations and data upon which the Motion is based. At this preliminary stage, the Company cannot evaluate the chances of the Motion. However, based on an initial opinion the Company received from its expert, the Company believes that there is no direct causal connection between the Company’s report which is the subject matter of the motion and the alleged damages caused to either class of purported plaintiffs and that in any case there appears to be no correlation between the alleged scope of damages and the merits of the alleged case. The Company will respond to the motion in the time frame ordered by the Court.

Item 1A. Risk Factors.

Not required for a smaller reporting company.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.

None.

Item 3. Defaults Upon Senior Securities.

None.

Item 4. Mine Safety Disclosures.  

Not applicable.

Item 5. Other Information.

None.

Item 6. Exhibits.

Exhibit Number	Description of Exhibits
31.1*	Certification of Principal Executive Officer pursuant to 18 U.S.C Section 1350, as adopted Section 302 of the Sarbanes-Oxley Act of 2002.
31.2*	Certification of Principal Financial Officer pursuant to 18 U.S.C Section 1350, as adopted Section 302 of the Sarbanes-Oxley Act of 2002.
32.1*	Certification of Principal Executive Officer and Principal Financial Officer pursuant to 18 U.S.C Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
101.INS**	XBRL Instance Document
101.SCH**	XBRL Taxonomy Schema
101.CAL**	XBRL Taxonomy Calculation Linkbase
101.DEF**	XBRL Taxonomy Definition Linkbase
101.LAB**	XBRL Taxonomy Label Linkbase
101.PRE**	XBRL Taxonomy Presentation Linkbase

* Filed herewith.

** Furnished herewith. 

21

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934 the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	My Size, Inc.
Date: August 18, 2017	By:	/s/ Ronen Luzon
		Ronen Luzon
		Chief Executive Officer (Principal Executive Officer)

Date: August 18, 2017	By:	/s/ Or Kles
		Or Kles
		Chief Financial Officer (Principal Financial and Accounting Officer)

22

EX-31.1

Exhibit 31.1

CERTIFICATION

I, Ronen Luzon, certify that:

1. I have reviewed this quarterly report on Form 10-Q of My Size, Inc. for the quarter ended June 30, 2017;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a. Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c. Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d. Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

August 18, 2017

/s/ Ronen Luzon

Ronen Luzon

Chief Executive Officer (Principal Executive Officer)

EX-31.2

Exhibit 31.2

CERTIFICATION

I, Or Kles, certify that:

1. I have reviewed this quarterly report on Form 10-Q of My Size, Inc. for the quarter ended June 30, 2017;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a. Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c. Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d. Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

August 18, 2017

/s/ Or Kles

Or Kles

Chief Financial Officer

(Principal Financial Officer and Principal Accounting Officer)

EX-32.1

Exhibit 32.1

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Quarterly Report of My Size, Inc. (the “Company”) on Form 10-Q for the quarter ended June 30, 2017 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), each of the undersigned officers, does hereby certify, pursuant to 18 U.S.C. section 906 of the Sarbanes-Oxley Act of 2002, that:

(1) The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities and Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of the Company.

August 18, 2017

/s/ Ronen Luzon

Ronen Luzon

Chief Executive Officer (Principal Executive Officer)

August 18, 2017

/s/ Or Kles

Or Kles

Chief Financial Officer (Principal Financial Officer and Principal Accounting Officer)

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Document and Entity Information - shares	6 Months Ended
	Jun. 30, 2017	Aug. 18, 2017
Document and Entity Information [Abstract]
Entity Registrant Name	My Size, Inc.
Entity Central Index Key	0001211805
Trading Symbol	MYSZ
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Document Type	10-Q
Document Period End Date	Jun. 30, 2017
Document Fiscal Year Focus	2017
Document Fiscal Period Focus	Q2
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		17,605,359

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Condensed Consolidated Interim Balance Sheets - USD ($) $ in Thousands	Jun. 30, 2017	Dec. 31, 2016
Current Assets:
Cash and cash equivalents	$ 128	$ 34
Other receivables and prepaid expenses	220	1,401
Restricted cash	69	62
Total current assets	417	1,497
Investment in marketable securities	308	579
Property and equipment, net	74	74
Total noncurrent assets	382	653
Total assets	799	2,150
Current liabilities
Trade payable	186	229
Accounts payable	514	316
Derivative liabilities	248	80
Warrants and share based liabilities	308
Total current liabilities	1,256	625
COMMITMENTS AND CONTINGENCIES
Stockholders' equity (Deficit):
Capital stock - Common stock of $ 0.001 par value - Authorized: 50,000,000 shares; Issued and outstanding: 17,605,359 and 17,405,359 respectively	17	17
Additional paid-in capital	14,052	13,347
Available for sale reserve	(67)	(93)
Accumulated other comprehensive loss	(103)	(102)
Accumulated deficit	(14,356)	(11,644)
Total stockholders' equity (Deficit)	(457)	1,525
Total liabilities and stockholders' equity	$ 799	$ 2,150

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Condensed Consolidated Interim Balance Sheets (Parenthetical) - $ / shares	Jun. 30, 2017	Dec. 31, 2016
Statement of Financial Position [Abstract]
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	50,000,000	50,000,000
Common stock, shares issued	17,605,359	17,405,359
Common stock, shares outstanding	17,605,359	17,405,359

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Condensed Consolidated Interim Statements of Comprehensive Loss - USD ($) $ in Thousands	3 Months Ended		6 Months Ended		12 Months Ended
	Jun. 30, 2017	Jun. 30, 2016	Jun. 30, 2017	Jun. 30, 2016	Dec. 31, 2016
Operating expenses
Research and development	$ 204	$ 151	$ 411	$ 328	$ 727
Marketing, General and administrative	1,177	599	2,056	925	1,859
Total operating expenses	1,381	750	2,467	1,253	2,586
Operating loss	(1,381)	(750)	(2,467)	(1,253)	(2,586)
Financial (expenses) income, net	63	(2,757)	(245)	(2,143)	(1,748)
Net loss from continuing operations	(1,318)	(3,507)	(2,712)	(3,396)	(4,334)
Other comprehensive loss:
Gain (loss) on available for sale securities	(67)	527	26	594	(24)
Foreign currency translation differences	4	7	(1)	(83)	2
Total comprehensive loss	$ (1,381)	$ (2,973)	$ (2,687)	$ (2,885)	$ (4,356)
Basic and diluted loss per share	$ (0.07)	$ (0.23)	$ (0.15)	$ (0.22)	$ (0.27)
Basic and diluted weighted average number of shares outstanding	17,605,359	15,313,793	17,545,690	15,313,793	16,345,499

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Condensed Consolidated Interim Statements of Changes in Stockholders' Equity (Deficit) (Unaudited) - USD ($) $ in Thousands	Total	Common stock	Additional paid-in capital		Available for sale reserve	Accumulated Deficit
Balance at Dec. 31, 2015	$ (2,613)	$ 15	$ 4,855		$ (67)	$ (7,310)
Balance, shares at Dec. 31, 2015		15,313,793
Total comprehensive loss	(2,885)				594	(3,396)
Stock-based compensation related to options granted to consultants	6		6
Warrants reclassified to equity as a result of amended exercise price currency	1,041		1,041
Convertible loans converted to equity	5,255		5,255
Balance at Jun. 30, 2016	804	$ 15	11,155		527	(10,706)
Balance, shares at Jun. 30, 2016		15,313,793
Balance at Dec. 31, 2015	(2,613)	$ 15	4,855		(67)	(7,310)
Balance, shares at Dec. 31, 2015		15,313,793
Total comprehensive loss	(4,356)				(24)	(4,334)
Stock-based compensation related to options granted to consultants	(23)		(23)
Warrants reclassified to equity as a result of amended exercise price currency	987		987
Convertible loans converted to equity	7,530	$ 2	7,528
Convertible loans converted to equity, shares		2,091,566
Balance at Dec. 31, 2016	1,525	$ 17	13,347		(93)	(11,644)
Balance, shares at Dec. 31, 2016		17,405,359
Balance at Mar. 31, 2016	(1,534)	$ 15	5,844			(7,199)
Balance, shares at Mar. 31, 2016		15,313,793
Total comprehensive loss	(2,973)				527	(3,507)
Stock-based compensation related to options granted to consultants	56		56
Convertible loans converted to equity	5,255		5,255
Balance at Jun. 30, 2016	804	$ 15	11,155		527	(10,706)
Balance, shares at Jun. 30, 2016		15,313,793
Balance at Dec. 31, 2016	1,525	$ 17	13,347		(93)	(11,644)
Balance, shares at Dec. 31, 2016		17,405,359
Total comprehensive loss	(2,687)				26	(2,712)
Stock-based compensation related to options granted to consultants	73		73
Receipts on account of shares and additional investments	632		632
Receipts on account of shares and additional investments, shares		200,000
Balance at Jun. 30, 2017	(457)	$ 17	14,052		(67)	(14,356)
Balance, shares at Jun. 30, 2017		17,605,359
Balance at Mar. 31, 2017	1,616	$ 17	14,744			(13,038)
Balance, shares at Mar. 31, 2017		17,605,359
Total comprehensive loss	(1,381)				(67)	(1,318)
Stock-based compensation related to options granted to consultants	(924)		(924)	[1]
Receipts on account of shares and additional investments	232		232
Balance at Jun. 30, 2017	$ (457)	$ 17	$ 14,052		$ (67)	$ (14,356)
Balance, shares at Jun. 30, 2017		17,605,359

[1] See note 4b

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Condensed Consolidated Interim Statements of Cash Flows - USD ($) $ in Thousands	3 Months Ended		6 Months Ended		12 Months Ended
	Jun. 30, 2017	Jun. 30, 2016	Jun. 30, 2017	Jun. 30, 2016	Dec. 31, 2016
Cash flows from operating activities:
Net loss	$ (1,318)	$ (3,507)	$ (2,712)	$ (3,396)	$ (4,334)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation	8	6	15	11	24
Amortization of warrant, convertible loans and derivative	56	2,757	27	2,143	(182)
Revaluation of PUT options					776
Revaluation of investment in marketable securities			340		1,233
Stock based compensation	34	56	73	6	(23)
Decrease (increase) in receivables and prepaid expenses	62	11	54	(4)	(27)
Increase in derivative liabilities	159		153		80
Increase (decrease) in trade payable	(9)	40	(63)	106	86
Increase in other accounts payable	75	52	168	70	208
Net cash used in operating activities	(933)	(585)	(1,945)	(1,064)	(2,159)
Cash flows from investing activities:
Purchase of property and equipment	(4)	(10)	(7)	(23)	(36)
Net cash used in investing activities	(4)	(10)	(7)	(23)	(36)
Cash flows from financing activities:
Repayment of a loan	(10)	(25)	(10)	(25)	(25)
Proceeds from realization of guarantees	666		1,815
Proceeds from issuance of shares, warrants and convertible loans		304	200	304	1,339
Net cash provided by financing activities	656	279	2,005	279	1,314
Effect of exchange rate changes on cash and cash equivalents	50	(11)	41	(13)	(4)
Increase (Decrease) in cash and cash equivalents	(231)	(327)	94	(821)	(885)
Cash and cash equivalents at the beginning of the period	359	425	34	919	919
Cash and cash equivalents at the end of the period	128	98	128	98	34
Non cash transactions
Warrants reclassified to equity as a result of amended exercise price currency				987	987
Conversation of loan to equity				$ 4,939	$ 4,846

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General

6 Months Ended

Jun. 30, 2017

General [Abstract]

General

Note 1 - General

a.

My Size Inc. (the “Company”), is a dual listed publicly traded company whose common stock are publicly trading on the TASE since September 2005 (under the name Topspin Medical Inc) and on the NASDAQ Capital Market (“NASDAQ”) since July 25, 2016. The Company has developed a measurement technology based on algorithms with broad applications in a variety of areas, from the apparel e-commerce market to Do It Yourself (“DIY”) smartphone and tablet apps. The technology is driven by several patent-pending algorithms which are able to calculate and record measurements in a variety of novel ways. Since February 2014, the Company also operates via a wholly-owned subsidiary, My Size (Israel) 2014 Ltd., a company registered in Israel.

b.

Since inception, the Company has incurred losses and negative cash flows from operations and the accumulated loss amounting to approximately $14.3 million. The Company has financed its operations mainly through fundraising from private investors.

As of June 30, 2017, the Company entered into agreements pursuant to which it raised an aggregate of $8,015 of which $5,261 and $1,410 were received in cash and marketable securities, respectively. The marketable securities are shares of common stock of Diamante Minerals Inc (“DIMN”), which are accounted as a financial asset available for sale and presented in the Company’s balance sheet under investment in marketable securities. 

As of the date of the report, the Company has $738 and $455 in guaranteed notes and checks, respectively as remaining balance from the amounts described above. The guarantee has been provided by an ungraded financial institution. Subsequent to June 30, 2017, the sum of $151 of the guarantee notes has been redeemed in cash.

As mentioned in note 7a, subsequent to June 30, 2017, the Board of Directors approved agreements with three private investors who will provide investment totaling of $780 in exchange for 780,000 shares of common stock of the Company. As of the date of the report the Company received $200 from the investments in cash. The remaining amount of the investment to be received will be in the form of $50,000 in cash and $530,000 in guarantee notes.

For the purpose of financing its operating activities in the foreseeable future, the Company relies on the collection of existing cash commitments from investors, the sale of marketable securities and raising additional funds. However, there is no certainty regarding the Company’s ability to collect committed funds, obtain additional funding or sell the DIMN shares that it holds. The Company estimates that the committed investments will be adequate to fund its operations through the 12 months following the approval date of the financial statements. Failure to obtain the additional funds as mentioned above will require the Company to curtail operations.

If all the committed funds are not collected or not replaced by additional funding, there is a significant doubt regarding the Company’s ability to continue its operation as a going concern. The financial statements include no adjustments for measurement or presentation of assets and liabilities, which may be required should the Company fail to operate as a going concern.

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Significant Accounting Policies

6 Months Ended

Jun. 30, 2017

Significant Accounting Policies [Abstract]

Significant Accounting Policies

Note 2 - Significant Accounting Policies

a. Unaudited condensed consolidated interim financial statements:

The accompanying unaudited condensed consolidated interim financial statements included herein have been prepared by the Company in accordance with the rules and regulations of the United States Securities and Exchange Commission (“SEC”). The unaudited condensed consolidated financial statements are comprised of the financial statements of the Company and its subsidiaries collectively referred to as the Company. In management’s opinion, the interim financial data presented includes all adjustments necessary for a fair presentation. All intercompany accounts and transactions have been eliminated. Certain information required by U.S. generally accepted accounting principles (“GAAP”) has been condensed or omitted in accordance with rules and regulations of the SEC. Operating results for the six months ended June 30, 2017 are not necessarily indicative of the results that may be expected for any future period or for the year ending December 31, 2017.

These unaudited condensed consolidated interim financial statements should be read in conjunction with the Company’s audited consolidated financial statements and the notes thereto for the year ended December 31, 2016.

b. Use of estimates:

The preparation of consolidated financial statements in conformity with GAAP requires us to make estimates and assumptions that affect the amounts reported and disclosed in the financial statements and the accompanying notes. Actual results could differ materially from these estimates.

c. Impact of recently issued accounting standard not yet adopted:

On March 30, 2016, the FASB issued ASU 2016-09, Improvements to Employee Share-Based Payment Accounting, which is intended to improve the accounting for share-based payment transactions as part of the FASB’s simplification initiative. This ASU is effective for annual and interim periods in fiscal years beginning after December 15, 2016. Early adoption is permitted in any interim or annual period provided that the entire ASU is adopted.

The impact of adopting the new standard on the operating income is not material.

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Financial Instruments

6 Months Ended

Jun. 30, 2017

Financial Instruments [Abstract]

Financial Instruments

Note 3 - Financial Instruments

Fair value of financial instruments:

ASC 820, “Fair Value Measurements and Disclosures”, defines fair value as the price that would be received to sell an asset or paid to transfer a liability (i.e., the “exit price”) in an orderly transaction between market participants at the measurement date.

In determining fair value, the Company uses various valuation approaches. ASC 820 establishes a hierarchy for inputs used in measuring fair value that maximizes the use of observable inputs and minimizes the use of unobservable inputs by requiring that the most observable inputs be used when available. Observable inputs are inputs that market participants would use in pricing the asset or liability developed based on market data obtained from sources independent of the Company. Unobservable inputs are inputs that reflect the Company’s assumptions about the assumptions market participants would use in pricing the asset or liability developed based on the best information available in the circumstances.

The fair value hierarchy also requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value.

As a basis for considering such assumptions, ASC 820 establishes a three-tier value hierarchy, which prioritizes the inputs used in the valuation methodologies in measuring fair value:

Level 1 -	Valuations based on quoted prices in active markets for identical assets that the Company has the ability to access. Valuation adjustments and block discounts are not applied to Level 1 instruments. Since valuations are based on quoted prices that are readily and regularly available in an active market, valuation of these products does not entail a significant degree of judgment.
Level 2 -	Valuations based on one or more quoted prices in markets that are not active or for which all significant inputs are observable, either directly or indirectly.
Level 3 -	Valuations based on inputs that are unobservable and significant to the overall fair value measurement.

The expected volatility of the share prices reflects the assumption that the historical volatility of the share prices is reasonably indicative of expected future trends.

The carrying amounts of cash and cash equivalents, other accounts receivable, short-term loan, accounts payable and other accounts payable approximate their fair value due to the short-term maturities of such instruments.

The Company holds shares in a publicly-traded company - Diamante Minerals, Inc. which are classified as available-for-sale equity securities. The marketable securities have readily determinable fair market values that are calculated based on the share price in the measurement date and ranked as Level 1 assets. 

	June 30, 2017
	Fair value hierarchy
	Level 1		Level 2		Level 3
Financial assets
Investment in marketable securities		308		-		-

	June 30, 2017
	Fair value hierarchy
	Level 1		Level 2		Level 3
Derivative liabilities		-		248		-
Warrants and share based liabilities		-		308		-

	December 31, 2016
	Fair value hierarchy
	Level 1		Level 2		Level 3
Financial assets
Investment in marketable securities		579		-		-

	December 31, 2016
	Fair value hierarchy
	Level 1		Level 2		Level 3
Financial liabilities
Derivative liabilities		-		80		-

At June 30, 2017, gross unrecognized gain (loss), recognized loss and fair value (based on quoted market prices) of these securities were $26, $347 and $308, respectively (At December 31, 2016, gross unrecognized loss, recognized loss and fair value (based on quoted market prices) of these securities were ($24), $1,233 and $579, respectively).

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Stock Based Compensation

6 Months Ended

Jun. 30, 2017

Stock Based Compensation [Abstract]

Stock Based Compensation

Note 4 - Stock Based Compensation

The stock based expense (income) recognized in the financial statements for services received from non-employees is related to Marketing, General and Administrative and shown in the following table: 

	Six months ended  June 30,				Three months ended  June 30,				Year ended December 31,
	2017		2016		2017		2016		2016
Stock-based compensation expense - equity awards		73		6		34		28		(23	)
Stock-based compensation expense - liability awards		205		-		178		-		-	)
		278		6		212		28		(23	)

a. In December 2016, the Company entered into a consulting agreement with a consultant ( “Consultant1”) pursuant to which Consultant1 is providing services in connection with marketing strategies, micro and macro-economic issues and for the promotion of the Company’s marketing, business, products and operations through smartphone applications. The agreement is for a period of 18 months commencing October 2016. In consideration for services provided under the consulting agreement, the Company will issue Consultant1 25,000 shares of common stock of the Company which will be issued over six quarters as follows: 4,150 issued over each of the first five quarters and a sixth installment of 4,250 to be issued on the sixth quarter of the consulting agreement. In addition, the Company will issue to Consultant1 stock options to purchase up to 40,000 shares of the Company’s common stock, exercisable not later than March 31, 2018 at an exercise price of NIS18 per share.

In addition, the Company undertook to pay the balance of the consideration for the sale of the shares by Consultant1 up to the sum of NIS500,000. If the consideration for the sale of the shares falls below 90% of the shares’ price on the stock exchange on the date of sale, the Company shall pay Consultant1 the difference. The Company may decide at its own discretion whether to make such payment in cash or shares of common stock.

On March 21, 2017, the general meeting adopted a resolution for the approval of a capital remuneration plan for consultants. The approval was required for the issuance of the options and shares of common stock of the Company issued to Consultant1.

During the six-month period ended June 30, 2017, costs in the sum of $1 ($90 during 2016) were recorded by the Company and an undertaking to pay the balance of the consideration was recognized in the sum of $117 ($80 during 2016) according to the fair value of the undertaking.

b.

In December 2016, the Company engaged a consultant (“Consultant2”) to provide services to the Company with respect to marketing strategy and public relations, including potential investors relations. For such consulting services, the Company shall issue to Consultant2 options to purchase up to 2,000,000 shares of the Company’s common stock at variable exercise prices ranging from $3.50 to $9.00 per share. The options are exercisable for periods ranging from 12 months (or 6 months from filing date of registration statement) to 36 months. The issuance of the options under the agreement is subject to the receipt of all the approvals required by the laws applicable to the Company, including stock exchange approvals and the approval by the Company’s shareholders to adopt an equity incentive plan for consultants. The equity incentive plan for consultants was approved by the shareholders on March 21, 2017, and such options have not yet been issued. On May 16, 2017, the Company and the Consultant2 entered into an amendment to the consulting agreement pursuant to which the strike prices of the options was amended so that strike prices range from $1.50 to $5.00 per share. Following initial grant, the Company reclassified the options from equity accounted under ASC 505-50 to derivative liability accounted under ASC 815. The expense recognize in the second quarter, including the cost associates with the consulting service attributed to the reporting period and the revaluation of the derivative amounted to$186. An amount of $186 and $27 was recorded in the balance sheet as warrants and share based liabilities and share based payments respectively.

c.

In April 2017, the Company engaged a consultant (“Consultant3”) to provide services to the Company with respect to financing and strategic advisory, for such consulting services, the Company will pay a monthly retainer and shall issue to the Consultant3 50,000 shares of the Company common stock and 31,250 shares each quarter thereafter. During the six-month period ended June 30, 2017, costs in the sum of $47 were recorded by the Company.

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Contingencies and Commitments

6 Months Ended

Jun. 30, 2017

Contingencies and Commitments [Abstract]

Contingencies and Commitments

Note 5 - Contingencies and Commitments

a. Further to Note 10a to the annual report on Form 10-K for the year ended December 31, 2016:

On December 27, 2015, the Company received a legal complaint (the “Complaint”). The defendants named in the Complaint were the Company, all the members of the Board of Directors of the Company, the officers of the Company, Mrs. Shoshana Zigdon, a shareholder and related party of the Company, as well as two additional defendants who are not shareholders of the Company. The plaintiff alleged that the Company violated its obligation to register shares purchased by the plaintiff on July 3, 2014 (the “Original Shares”) for trade with the Tel Aviv Stock Exchange.

The Company and plaintiff entered into a settlement agreement (the “Settlement”) dated June 20, 2017 h following a mediation process. Pursuant to the Settlement, the Company shall make a payment to the plaintiff of NIS325,000 (the “Down Payment”) within 30 days of the date of the Settlement. Additionally, the Company is obligated to register the Original Shares within a specified time frame. Moreover, pursuant to the Settlement, the Company will issue, within 60 days, 80,358 additional shares of common stock to the plaintiff (the “New Shares”), which New Shares shall be registered, to be deposited in escrow and sold for the benefit of plaintiff. To the extent the Company will not issue the unrestricted New Shares within 60 days of the Settlement, the plaintiff has a right, at his sole discretion, to an resume the legal proceedings pursuant to the Complaint, provided he deposits the Down Payment in an escrow account, pending the Court’s final adjudication of the Complaint. Additionally, the Settlement provides that to the to the extent the aggregate proceeds from the sale of the Original Shares and the New Shares is less than NIS1,600,000, the Company will either complement the difference in cash or shall issue to the plaintiff additional shares of common stock in lieu thereof, at the Company’s sole discretion.

The Company recorded a liability for the cash fee, a derivative and share based liabilities for the additional shares in the amount of $93, $132 and $91, respectively as of June 30, 2017.

The share base liability was recorded due to the Company’s undertaking to register the shares.

b. Further to Note 10b to the annual report on Form 10-K for the year ended December 31, 2016: As of the date on which the financial statements were signed, the Company has paid its obligation to the investor in full.

c. On May 3, 2017, Lightcom (Israel) Ltd., an Israeli company, alleging that it is a shareholder of the Company, filed a motion (the "Motion") with the Tel Aviv District Court (Financial Division) to approve an action against the Company as a shareholders’ class action. The subject matter of the action appears to be a report filed by the Company on April 19, 2017. The Court ordered the Company to respond to the motion by September 19, 2017.  The Motion alleges, inter alia, that the Company’s report date April 19, 2017 regarding its engagement with the Israeli Post was false and misleading, and that as a result thereof financial damages have been incurred by two purported classes of shareholders: (i) any shareholder who sold Company’s shares as of April 20, 2017 and until April 27, 2017, with respect to damage directly caused by such sale and (ii) any shareholder who held shares on April 20, 2017 and subsequent to April 27, 2017 with respect to damage caused by permanent adverse effect to the shares’ value. The alleged financial damage caused to members of both classes is estimated at NIS 18.8 million. The Company reviewed the Motion initially with its legal counsel and retained an expert to review and analyze the allegations and data upon which the Motion is based. At this preliminary stage, the Company cannot evaluate the chances of the Motion. However, based on an initial opinion the Company received from its expert, the Company believes that there is no direct causal connection between the Company’s report which is the subject matter of the Motion and the alleged damages caused to either class of purported plaintiffs and that in any case there appears to be no correlation between the alleged scope of damages and the merits of the alleged case. The Company will respond to the Motion in the time frame ordered by the Court.

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Significant Events During the Reporting Period

6 Months Ended

Jun. 30, 2017

Significant Events During the Reporting Period [Abstract]

Significant Events During the Reporting Period

Note 6 - Significant Events During the Reporting Period

a.	In February 2017, the Board of Directors approved agreements with investors that will provide an investment for a total amount of $200 in exchange for 200,000 shares of common stock of the Company. In addition, the Company will issue non-negotiable warrants exercisable into up to 250,000 shares of common stock of the Company until November 22, 2017 at an exercise price of $3.50 per share.
b.	On June 5, 2017, the “Company received written notice from the Listing Qualifications Department of The NASDAQ Stock Market LLC notifying the Company that for the preceding 30 consecutive business days, the Company’s common stock did not maintain a minimum Market Value of Listed Securities of $35 million (“MVLS Requirement”) per share as required by NASDAQ Listing Rule 5550(b)(2).

In accordance with NASDAQ Listing Rule 5810(c)(3)(C), the Company has a grace period of 180 calendar days, or until December 4, 2017, to regain compliance with NASDAQ Listing Rule 5550(b)(2). The Company will endeavor to rectify the situation and to meet the MVLS Requirement.

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Subsequent Events

6 Months Ended

Jun. 30, 2017

Subsequent Events [Abstract]

Subsequent Events

Note 7 - Subsequent Events

a. On August 16, 2017, the Board of Directors approved agreements with three private investors who will provide investment totaling $780 in exchange for 780,000 shares of common stock of the Company.   As of the date of the report the Company received $200 from the investments in cash. The remaining amount of the investment to be received will be in the form of $50,000 in cash and $530,000 in guarantee notes.

b. Pro-forma equity

As described in Note 1b as of June 30, 2017 the Company entered into agreements pursuant to which it raised an aggregate of $8,015 out of which the sum of $5,261 and $1,410 were received in cash and marketable securities, respectively.

As at the date of this report the Company has $738 and $455 in guarantee notes and checks. Subsequent to June 30, 2017, a sum of $151 of the guarantee notes have been redeemed in cash.

The following proforma consolidated balance sheet is based on the June 30, 2017 balance sheet with adjustments for receipt of $1,193 from the remaining guarantee notes and checks from investors for stock subscribed for but not yet issued.

Assets	$	1,992
Liabilities		1,256
Stockholders’ equity		736
Total liabilities and stockholders’ equity	$	1,992

The effect on equity and on the assets of collecting the money from the bank guarantees and the checks is an increase of $1,193. As a result of the foregoing, the Company’s stockholder’s equity, on a pro forma basis, is $736 as of June 30, 2017.

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Significant Accounting Policies (Policies)

6 Months Ended

Jun. 30, 2017

Significant Accounting Policies [Abstract]

Unaudited condensed consolidated financial statements:

a. Unaudited condensed consolidated interim financial statements:

The accompanying unaudited condensed consolidated interim financial statements included herein have been prepared by the Company in accordance with the rules and regulations of the United States Securities and Exchange Commission (“SEC”). The unaudited condensed consolidated financial statements are comprised of the financial statements of the Company and its subsidiaries collectively referred to as the Company. In management’s opinion, the interim financial data presented includes all adjustments necessary for a fair presentation. All intercompany accounts and transactions have been eliminated. Certain information required by U.S. generally accepted accounting principles (“GAAP”) has been condensed or omitted in accordance with rules and regulations of the SEC. Operating results for the Six months ended June 30, 2017 are not necessarily indicative of the results that may be expected for any future period or for the year ending December 31, 2017.

These unaudited condensed consolidated interim financial statements should be read in conjunction with the Company’s audited consolidated financial statements and the notes thereto for the year ended December 31, 2016.

Use of estimates:

b. Use of estimates:

The preparation of consolidated financial statements in conformity with GAAP requires us to make estimates and assumptions that affect the amounts reported and disclosed in the financial statements and the accompanying notes. Actual results could differ materially from these estimates.

Impact of recently issued accounting standard not yet adopted:

c. Impact of recently issued accounting standard not yet adopted:

On March 30, 2016, the FASB issued ASU 2016-09, Improvements to Employee Share-Based Payment Accounting, which is intended to improve the accounting for share-based payment transactions as part of the FASB’s simplification initiative. This ASU is effective for annual and interim periods in fiscal years beginning after December 15, 2016. Early adoption is permitted in any interim or annual period provided that the entire ASU is adopted.

The impact of adopting the new standard on the operating income is not material.

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Financial Instruments (Tables)

6 Months Ended

Jun. 30, 2017

Financial Instruments [Abstract]

Schedule of significant assets and liabilities that are measured at fair value on recurring basis

	June 30, 2017
	Fair value hierarchy
	Level 1		Level 2		Level 3
Financial assets
Investment in marketable securities		308		-		-

	June 30, 2017
	Fair value hierarchy
	Level 1		Level 2		Level 3
Derivative liabilities		-		248		-
Warrants and share based liabilities		-		308		-

	December 31, 2016
	Fair value hierarchy
	Level 1		Level 2		Level 3
Financial assets
Investment in marketable securities		579		-		-

	December 31, 2016
	Fair value hierarchy
	Level 1		Level 2		Level 3
Financial liabilities
Derivative liabilities		-		80		-

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Stock Based Compensation (Tables)

6 Months Ended

Jun. 30, 2017

Stock Based Compensation [Abstract]

Summary of stock based expense (income) recognized for for services received from non-employees

	Six months ended  June 30,				Three months ended  June 30,				Year ended December 31,
	2017		2016		2017		2016		2016
Stock-based compensation expense - equity awards		73		6		34		28		(23	)
Stock-based compensation expense - liability awards		205		-		178		-		-	)
		278		6		212		28		(23	)

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Subsequent Events (Tables)

6 Months Ended

Jun. 30, 2017

Subsequent Events [Abstract]

Summary of proforma consolidated balance sheet

Assets	$	1,992
Liabilities		1,256
Stockholders’ equity		736
Total liabilities and stockholders’ equity	$	1,992

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General (Details) - USD ($)	Aug. 16, 2017	Jun. 30, 2017
General (Textual)
Accumulated loss		$ 14,300,000
Guarantee notes [Member]
General (Textual)
Guarantee of notes		738,000
Guarantee of checks		455,000
Board of Directors [Member] | Subsequent Event [Member]
General (Textual)
Guarantee of notes	$ 530,000,000
Investment total amount	$ 780,000
Exchange shares of common stock	780,000
Investments in cash	$ 200
Remaining amount of investment received	$ 50,000,000
Subsequent to June 30, 2017 [Member]
General (Textual)
Guarantee of notes		151,000
Fund raising agreements [Member]
General (Textual)
Cash		5,261,000
Aggregate raised, amount		8,015,000
Marketable securities		$ 1,410,000

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Financial Instruments (Details) - USD ($) $ in Thousands	Jun. 30, 2017	Dec. 31, 2016
Financial liabilities
Derivative liabilities	$ 248	$ 80
Warrants and share based liabilities	308
Level 1 [Member]
Financial assets
Investment in marketable securities	308	579
Financial liabilities
Derivative liabilities
Warrants and share based liabilities
Level 2 [Member]
Financial assets
Investment in marketable securities
Financial liabilities
Derivative liabilities	248	80
Warrants and share based liabilities	308
Level 3 [Member]
Financial assets
Investment in marketable securities
Financial liabilities
Derivative liabilities
Warrants and share based liabilities

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Financial Instruments (Details Textual) - USD ($) $ in Thousands	6 Months Ended	12 Months Ended
	Jun. 30, 2017	Dec. 31, 2016
Financial Instruments (Textual)
Gross unrecognized gain (loss)	$ 26	$ (24)
Recognized loss	347	1,233
Fair value	$ 308	$ 579

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Stock Based Compensation (Details) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended		12 Months Ended
	Jun. 30, 2017	Jun. 30, 2016	Jun. 30, 2017	Jun. 30, 2016	Dec. 31, 2016
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock-based compensation expense	$ 212	$ 28	$ 278	$ 6	$ (23)
Equity Awards [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock-based compensation expense	34	28	73	6	(23)
Liability Awards [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock-based compensation expense	$ 178		$ 205

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Stock Based Compensation (Details Textual) $ / shares in Units, $ in Thousands	1 Months Ended	3 Months Ended		6 Months Ended		12 Months Ended
	Apr. 27, 2017 shares	Jun. 30, 2017 USD ($)	Jun. 30, 2016 USD ($)	Jun. 30, 2017 USD ($)	Jun. 30, 2016 USD ($)	Dec. 31, 2016 USD ($) $ / shares shares	May 16, 2017 $ / shares	Dec. 31, 2016 ₪ / shares shares
Stock Based Compensation (Textual)
Fair value disclosure,cost | $		$ 1	$ 90	$ 1	$ 90
Debt instrument, fair value disclosure | $		117	80	117	80
Expenses, amount | $				186
Agreement period						18 months
Warrants and share based liabilities | $				186
Share based payments | $				27
Sum of cost | $		$ 34	$ 56	73	$ 6	$ (23)
Maximum [Member]
Stock Based Compensation (Textual)
Strike price | $ / shares							$ 5.00
Minimum [Member]
Stock Based Compensation (Textual)
Strike price | $ / shares							$ 1.50
Consultant3 [Member]
Stock Based Compensation (Textual)
Consideration for services of common stock | shares	50,000
Common stock issed every quarter, description	The Company will pay a monthly retainer and shall issue to the External Consultant 50,000 shares of the Company common stock and 31,250 shares every quarter thereafter.
Sum of cost | $				$ 47
Consultant1 [Member]
Stock Based Compensation (Textual)
Consideration for the sale of shares | shares						500,000
Consideration for services of common stock | shares						25,000
Exercise price | ₪ / shares								₪ 18
Options to purchase common stock | shares						2,000,000
Share-based compensation exercisable, description						The Company shall issue to the External Consultant options to purchase up to 2,000,000 shares of the Company's common stock at variable exercise prices ranging from $3.50 to $9.00 per share. The options are exercisable for periods ranging from 12 month (or 6 months from filing date of registration statement) to 36 months.
Share price falls on the stock exchange, percentage						90.00%
Common stock, exercisable | shares								40,000
Consultant1 [Member] | Maximum [Member]
Stock Based Compensation (Textual)
Common stock exercise price | $ / shares						$ 9.00
Consultant1 [Member] | Minimum [Member]
Stock Based Compensation (Textual)
Common stock exercise price | $ / shares						$ 3.50
Five Installment [Member]
Stock Based Compensation (Textual)
Consideration for services of common stock | shares						4,150
Sixth Installment [Member]
Stock Based Compensation (Textual)
Consideration for services of common stock | shares						4,250

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Contingencies and Commitments (Details) - USD ($)
$ in Thousands

1 Months Ended

6 Months Ended

Jun. 20, 2017

Apr. 27, 2017

Jun. 30, 2017

Contingencies and Commitments (Textual)

Plaintiff damaged value

$ 18,800

Name of plaintiff, description

The Company will issue, within 60 days, 80,358 additional shares of common stock to the plaintiff (the "New Shares"), which New Shares shall be registered, to be deposited in escrow and sold for the benefit of Plaintiff. To the extent the Company will not issue the unrestricted New Shares within 60 days of the Settlement, the plaintiff has a right, at his sole discretion, to an resume the legal proceedings pursuant to the Complaint, provided he will deposit the Down Payment in escrow account, pending the Court's final adjudication of the Complaint. Additionally, the Settlement provides that to the to the extent the aggregate proceeds from the sale of the Original Shares and the New Shares is less than NIS1,600,000, the Company will either complement the difference in cash or shall issue to the plaintiff additional shares of common stock in lieu thereof, at the Company's sole discretion.

Liability amount

$ 93

Cash fee

132

Share based liabilities

$ 91

Defendants [Member]

Contingencies and Commitments (Textual)

Name of plaintiff, description

The Company shall make a payment to the plaintiff of NIS325,000 (the "Down Payment") within 30 days of the date of the Settlement. Additionally, the Company is obligated to register the Original Shares within a specified time frame. Additionally, pursuant to the Settlement, the Company will issue, within 60 days, 80,358 additional shares of common stock to the plaintiff (the "New Shares"), which New Shares shall be registered, to be deposited in escrow and sold for the benefit of Plaintiff. To the extent the Company will not issue the unrestricted New Shares within 60 days of the Settlement

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Significant Events During the Reporting Period (Details) - USD ($) $ / shares in Units, $ in Thousands		1 Months Ended
	Jun. 05, 2017	Feb. 28, 2017
Significant Events During the Reporting Period (Textual)
Investments		$ 200
Exchange of common stock, shares		200,000
Non-negotiable warrants exercisable		250,000
Exercise price of warrants		$ 3.50
Investment warrants exercisable, expiration date		Nov. 22, 2017
Fair value of liability recognized		$ 168
Listing Qualifications Department [Member]
Significant Events During the Reporting Period (Textual)
Written notice received, description	The "Company received written notice from the Listing Qualifications Department of The NASDAQ Stock Market LLC notifying the Company that for the preceding 30 consecutive business days, the Company's common stock did not maintain a minimum Market Value of Listed Securities of $35 million ("MVLS Requirement") per share as required by NASDAQ Listing Rule 5550(b)(2).

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Subsequent Events (Details) - USD ($) $ in Thousands	Jun. 30, 2017	Mar. 31, 2017	Dec. 31, 2016	Jun. 30, 2016	Mar. 31, 2016	Dec. 31, 2015
Subsequent Event [Line Items]
Assets	$ 799		$ 2,150
Stockholders' equity	(457)	$ 1,616	1,525	$ 804	$ (1,534)	$ (2,613)
Total liabilities and stockholders' equity	799		$ 2,150
Proforma [Member]
Subsequent Event [Line Items]
Assets	1,992
Liabilities	1,256
Stockholders' equity	736
Total liabilities and stockholders' equity	$ 1,992

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Subsequent Events (Details Textual) - USD ($) $ in Thousands	Aug. 16, 2017	Jun. 30, 2017	Mar. 31, 2017	Dec. 31, 2016	Jun. 30, 2016	Mar. 31, 2016	Dec. 31, 2015
Subsequent Events (Textual)
Adjustments for receipt of guarantee notes and checks		$ 1,193
Increase in bank guarantee and checks		1,193
Stockholders' equity		(457)	$ 1,616	$ 1,525	$ 804	$ (1,534)	$ (2,613)
Investments in cash					$ 200
Guarantee notes [Member]
Subsequent Events (Textual)
Guarantee of notes		738
Guarantee of checks		455
Subsequent to June 30, 2017 [Member]
Subsequent Events (Textual)
Guarantee of notes		151
Proforma [Member]
Subsequent Events (Textual)
Stockholders' equity		736
Fund raising agreements [Member]
Subsequent Events (Textual)
Fund amount, total		8,015
Marketable securities		1,410
Cash		$ 5,261
Subsequent Event [Member] | Board of Directors [Member]
Subsequent Events (Textual)
Guarantee of notes	$ 530,000
Investment total amount	$ 780
Exchange shares of common stock	780,000
Remaining amount of investment received	$ 50,000