0001209191-13-044612.txt : 20130917 0001209191-13-044612.hdr.sgml : 20130917 20130917163251 ACCESSION NUMBER: 0001209191-13-044612 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20130916 FILED AS OF DATE: 20130917 DATE AS OF CHANGE: 20130917 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: LORILLARD, INC. CENTRAL INDEX KEY: 0001424847 STANDARD INDUSTRIAL CLASSIFICATION: CIGARETTES [2111] IRS NUMBER: 131911176 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 714 GREEN VALLEY ROAD CITY: GREENSBORO STATE: NC ZIP: 27408 BUSINESS PHONE: 336.335.7000 MAIL ADDRESS: STREET 1: 714 GREEN VALLEY ROAD CITY: GREENSBORO STATE: NC ZIP: 27408 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: KESSLER MURRAY S CENTRAL INDEX KEY: 0001208563 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-34097 FILM NUMBER: 131101607 MAIL ADDRESS: STREET 1: 714 GREEN VALLEY ROAD CITY: GREENSBORO STATE: NC ZIP: 27408 4 1 doc4.xml FORM 4 SUBMISSION X0306 4 2013-09-16 0 0001424847 LORILLARD, INC. LO 0001208563 KESSLER MURRAY S 714 GREEN VALLEY ROAD GREENSBORO NC 27408 1 1 0 0 Chairman, President and CEO Common Stock 2013-09-16 4 S 0 37818 44.508 D 399037 D A portion of the shares were sold to fund withholding taxes in connection with the September 13, 2013 vesting of restricted stock granted on September 13, 2010. The remaining shares were sold as part of a diversification strategy. Following this sale of shares, the Reporting Person holds shares of issuer representing more than 13x his base salary, which exceeds the 6x requirement under the issuer's Stock Ownership Guidelines. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 15, 2013. Represents the weighted average sale price. The shares were sold at prices ranging from $44.42 to $44.60. The Reporting Person undertakes to provide upon request to the SEC staff, the issuer or security holders of the issuer information regarding the number of shares and prices at which the transaction was effected. /s/ David H. Taylor, Attorney-in-fact for Murray S. Kessler 2013-09-17