X0306 4 2018-01-05 false 0000949870 BOSTON BEER CO INC SAM 0001206513 ROPER MARTIN F C/O THE BOSTON BEER COMPANY, INC. ONE DESIGN CENTER PLACE, SUITE 850 BOSTON MA 02210 true true false false President and C.E.O. Class A Common 2018-01-05 4 M false 10000.00 117.20 A 42273.00 D Class A Common 2018-01-05 4 S false 1676.00 186.43 D 40597.00 D Class A Common 2018-01-05 4 S false 8224.00 187.35 D 32373.00 D Class A Common 2018-01-05 4 S false 100.00 187.95 D 32273.00 D Class A Common Stock Option 117.20 2018-01-05 4 M false 10000.00 0.00 D 2014-01-01 2018-01-01 Class A Common 10000.00 140773.00 D The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 3, 2017. The Rule 10b5-1 trading plan and the transactions contemplated thereby were approved by unanimous consent of the Class B Stockholders of the Company. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,676 shares is from $185.95 to $186.90. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 8,224 shares is from $186.95 to $187.91. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The option vested in five equal installments: the first on January 1, 2014, and the final installment vested on January 1, 2018. With respect to certain shares, the option expires on December 31, 2018. All options are subject to earlier expiration based on certain contingencies. Michael G. Andrews under POA for the benefit of Martin F. Roper 2018-01-08