X0306 4 2017-01-18 0 0000949870 BOSTON BEER CO INC SAM 0001206513 ROPER MARTIN F C/O THE BOSTON BEER COMPANY, INC. ONE DESIGN CENTER PLACE, SUITE 850 BOSTON MA 02210 1 1 0 0 President and C.E.O. Class A Common 2017-01-18 4 M 0 10000 85.23 A 42273 D Class A Common 2017-01-18 4 S 0 5409 154.90 D 36864 D Class A Common 2017-01-18 4 S 0 3810 155.43 D 33054 D Class A Common 2017-01-18 4 S 0 781 156.61 D 32273 D Class A Common Stock Option 85.23 2017-01-18 4 M 0 10000 0 D 2014-01-01 2017-12-31 Class A Common 753864 130773 D The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 7, 2016.? The Rule 10b5-1 trading plan and the transactions contemplated thereby were approved by unanimous consent of the Class B Stockholders of the Company. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 5,409 shares is from $154.25 to $155.23. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 3,810 shares is from $155.25 to $155.95. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 781 shares is from $156.25 to $157.23. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The option vested in five equal installments: the first on January 1, 2014, and the final vesting on January 1, 2018. With respect to certain shares, the option expires on December 31, 2018. All options are subject to earlier expiration based on certain contingencies. Michael G. Andrews under POA for the benefit of Martin F. Roper 2017-01-19