X0306 4 2016-09-19 0 0000949870 BOSTON BEER CO INC SAM 0001206513 ROPER MARTIN F C/O THE BOSTON BEER COMPANY, INC. ONE DESIGN CENTER PLACE, SUITE 850 BOSTON MA 02210 1 1 0 0 President and C.E.O. Class A Common 2016-09-19 4 M 0 5000 43.55 A 37273 D Class A Common 2016-09-19 4 S 0 1569 158.31 D 35704 D Class A Common 2016-09-19 4 S 0 1300 158.97 D 34404 D Class A Common 2016-09-19 4 S 0 1931 160.43 D 32473 D Class A Common 2016-09-19 4 S 0 200 161.40 D 32273 D Class A Common Stock Option 43.55 2016-09-19 4 M 0 5000 0 D 2013-08-13 2017-08-11 Class A Common 180000 47157 D The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 29, 2016. The Rule 10b5-1 trading plan and the transactions contemplated thereby were approved by unanimous consent of the Class B Stockholders of the Company. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,569 shares is from $157.71 to $158.69. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,300 shares is from $158.75 to $159.51. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,931 shares is from $159.90 to $160.77. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $161.27 to $161.52. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. Michael G. Andrews under POA for the benefit of Martin F. Roper 2016-09-21