X0306 4 2016-01-01 0 0000949870 BOSTON BEER CO INC SAM 0001206513 ROPER MARTIN F C/O THE BOSTON BEER COMPANY, INC. ONE DESIGN CENTER PLACE, SUITE 850 BOSTON MA 02210 1 1 0 0 President and CEO Class A Common Stock Option 201.91 2016-01-01 4 A 0 574507 0 A 2019-01-01 2025-12-31 Class A Common 574507 574507 D The exercise price will be determined by multiplying (i) $201.91 by (ii) the DJ Wilshire 5000 Index (or a successor broad market index selected by the Compensation Committee of the Issuer's Board of Directors if the DJ Wilshire 5000 Index ceases to exist) (in either case, the "Index") on the close of business on the trading date next preceding each date on which the Reporting Person exercises the option, plus an escalation factor of 1.5% per annum, divided by the Index on the close of business on December 31, 2015. The minimum exercise price is $201.91. The option vests in five approximately equal annual installments, with the first on January 1, 2019, and the fifth installment on January 1, 2023, provided that the Reporting Person remains employed by the Issuer on the applicable vesting date. Kathleen H. Wade under POA for the benefit of Martin F. Roper 2016-01-04