X0306 4 2014-10-16 0 0000949870 BOSTON BEER CO INC SAM 0001206513 ROPER MARTIN F C/O THE BOSTON BEER COMPANY, INC. ONE DESIGN CENTER PLACE, SUITE 850 BOSTON MA 02210 1 1 0 0 President and C.E.O. Class A Common 2014-10-16 4 M 0 5000 22.425 A 6030 D Class A Common 2014-10-16 4 S 0 400 218.93 D 5630 D Class A Common 2014-10-16 4 S 0 1800 220.20 D 3830 D Class A Common 2014-10-16 4 S 0 1200 221.06 D 2630 D Class A Common 2014-10-16 4 S 0 500 222.00 D 2130 D Class A Common 2014-10-16 4 S 0 800 223.13 D 1330 D Class A Common 2014-10-16 4 S 0 300 224.00 D 1030 D Class A Common Stock Option 22.425 2014-10-16 4 M 0 5000 0 A 2008-05-01 2015-06-27 Class A Common 5000 85000 D The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 5, 2014. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 400 shares is from $218.76 to $218.99. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,800 shares is from $219.76 to $220.72. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,200 shares is from $221.00 to $221.25. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 800 shares is from $223.00 to $223.50. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The option vested in two installments: the first on May 1, 2008, and the second on May 1, 2010. Kathleen H. Wade under POA for the benefit of Martin F. Roper 2014-10-17