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Goodwill and Other intangible assets (Tables)
9 Months Ended
Sep. 30, 2012
Goodwill and Other intangible assets [Abstract]  
Goodwill by Business Segment
The following summarizes changes to the Company's Goodwill, by reportable business segment:

   
North America
  
International
  
Total
 
Balance as of December 31, 2011
 $108,504  $104,769  $213,273 
Foreign currency translation adjustments
  629   78   707 
Goodwill resulting from acquisition
     2,146   2,146 
Balance as of September 30, 2012
 $109,133  $106,993  $216,126 
Other Intangible Assets
The following table summarizes information relating to the Company's Other intangible assets, net:

 
 
 
 
September 30, 2012
 
 
December 31, 2011
 
 
Useful
 
 
Gross
 
 
 
 
 
Net
 
 
Gross
 
 
 
 
 
Net
 
 
Lives
 
 
Carrying
 
 
Accumulated
 
 
Carrying
 
 
Carrying
 
 
Accumulated
 
 
Carrying
 
 
(Years)
 
 
Amount
 
 
Amortization
 
 
Amount
 
 
Amount
 
 
Amortization
 
 
Amount
 
Unamortized indefinite life intangible assets:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   Trademarks
 
 
 
 
$
55,000
 
 
$
 
 
$
55,000
 
 
$
55,000
 
 
$
 
 
$
55,000
 
Amortized intangible assets:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   Technology
 
 
10
 
 
 
16,000
 
 
 
15,867
 
 
 
133
 
 
 
16,000
 
 
 
14,667
 
 
 
1,333
 
   Patents & other Trademarks
 
 
5-20
 
 
 
12,605
 
 
 
9,671
 
 
 
2,934
 
 
 
12,546
 
 
 
9,180
 
 
 
3,366
 
   Customer database
 
 
5
 
 
 
5,350
 
 
 
5,350
 
 
 
 
 
 
4,928
 
 
 
4,928
 
 
 
 
   Foam formula
 
 
10
 
 
 
3,700
 
 
 
3,669
 
 
 
31
 
 
 
3,700
 
 
 
3,392
 
 
 
308
 
   Reacquired rights
 
 
3
 
 
 
5,829
 
 
 
4,857
 
 
 
972
 
 
 
5,638
 
 
 
3,289
 
 
 
2,349
 
   Customer relationships
 
 
5
 
 
 
6,088
 
 
 
1,338
 
 
 
4,750
 
 
 
4,989
 
 
 
854
 
 
 
4,135
 
         Total
 
 
 
 
 
$
104,572
 
 
$
40,752
 
 
$
63,820
 
 
$
102,801
 
 
$
36,310
 
 
$
66,491