0001628280-25-036228.txt : 20250728 0001628280-25-036228.hdr.sgml : 20250728 20250728170454 ACCESSION NUMBER: 0001628280-25-036228 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20250724 FILED AS OF DATE: 20250728 DATE AS OF CHANGE: 20250728 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: SMITH W KEITH CENTRAL INDEX KEY: 0001203452 ORGANIZATION NAME: FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-41261 FILM NUMBER: 251156365 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Direct Digital Holdings, Inc. CENTRAL INDEX KEY: 0001880613 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING [7310] ORGANIZATION NAME: 07 Trade & Services EIN: 872306185 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 1177 WEST LOOP SOUTH STREET 2: SUITE 1310 CITY: HOUSTON STATE: TX ZIP: 77027 BUSINESS PHONE: 832-402-1051 MAIL ADDRESS: STREET 1: 1177 WEST LOOP SOUTH STREET 2: SUITE 1310 CITY: HOUSTON STATE: TX ZIP: 77027 4 1 wk-form4_1753736690.xml FORM 4 X0508 4 2025-07-24 0 0001880613 Direct Digital Holdings, Inc. DRCT 0001203452 SMITH W KEITH C/O DIRECT DIGITAL HOLDINGS, INC. 1177 WEST LOOP SOUT, SUITE 1300 HOUSTON TX 77027 1 1 1 0 President 1 Class A Common Stock, par value $0.001 per share 2025-07-24 2025-07-24 4 S 0 15800 0.53 D 45250 I By SKW Financial LLC Class A Common Stock, par value $0.001 per share 2025-07-25 2025-07-25 4 S 0 8900 0.53 D 36350 I By SKW Financial LLC Class A Common Stock, par value $0.001 per share 2025-07-28 2025-07-28 4 S 0 8050 0.54 D 28300 I By SKW Financial LLC Class A Common Stock, par value $0.001 per share 66370 D This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.52 to $0.55 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.52 to $0.56 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.53 to $0.56 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. /s/ Mark Walker, attorney-in-fact for Keith W. Smith 2025-07-28