0001104659-23-035652.txt : 20230322 0001104659-23-035652.hdr.sgml : 20230322 20230322170130 ACCESSION NUMBER: 0001104659-23-035652 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20230320 FILED AS OF DATE: 20230322 DATE AS OF CHANGE: 20230322 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: SMITH W KEITH CENTRAL INDEX KEY: 0001203452 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-41261 FILM NUMBER: 23753607 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Direct Digital Holdings, Inc. CENTRAL INDEX KEY: 0001880613 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING [7310] IRS NUMBER: 872306185 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 1177 WEST LOOP SOUTH STREET 2: SUITE 1310 CITY: HOUSTON STATE: TX ZIP: 77027 BUSINESS PHONE: 832-402-1051 MAIL ADDRESS: STREET 1: 1177 WEST LOOP SOUTH STREET 2: SUITE 1310 CITY: HOUSTON STATE: TX ZIP: 77027 4 1 tm2310255-4_4seq1.xml OWNERSHIP DOCUMENT X0407 4 2023-03-20 0 0001880613 Direct Digital Holdings, Inc. DRCT 0001203452 SMITH W KEITH 1177 WEST LOOP SOUTH, SUITE 1310 HOUSTON TX 77027 1 1 1 0 President 0 Restricted Stock Units 2023-03-20 4 A 0 40000 0 A Class A Common Stock, par value $0.001 per share 40000 40000 D Restricted Stock Units 2023-03-20 4 A 0 29910 0 A Class A Common Stock, par value $0.001 per share 29910 29910 D Employee Stock Options (right to buy) 3.96 2023-03-20 4 A 0 29910 0 A 2033-03-20 Class A Common Stock, par value $0.001 per share 29910 29910 D Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement. The restricted stock units will vest 100% on March 20, 2024. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). The restricted stock units will vest in three equal annual installments, beginning on March 20, 2024. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This option is scheduled to vest in three equal annual installments beginning on March 20, 2024. /s/ Susan Echard, Attorney-in-fact for Keith W. Smith 2023-03-22