0001104659-23-035652.txt : 20230322
0001104659-23-035652.hdr.sgml : 20230322
20230322170130
ACCESSION NUMBER: 0001104659-23-035652
CONFORMED SUBMISSION TYPE: 4
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20230320
FILED AS OF DATE: 20230322
DATE AS OF CHANGE: 20230322
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: SMITH W KEITH
CENTRAL INDEX KEY: 0001203452
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-41261
FILM NUMBER: 23753607
ISSUER:
COMPANY DATA:
COMPANY CONFORMED NAME: Direct Digital Holdings, Inc.
CENTRAL INDEX KEY: 0001880613
STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING [7310]
IRS NUMBER: 872306185
STATE OF INCORPORATION: DE
FISCAL YEAR END: 1231
BUSINESS ADDRESS:
STREET 1: 1177 WEST LOOP SOUTH
STREET 2: SUITE 1310
CITY: HOUSTON
STATE: TX
ZIP: 77027
BUSINESS PHONE: 832-402-1051
MAIL ADDRESS:
STREET 1: 1177 WEST LOOP SOUTH
STREET 2: SUITE 1310
CITY: HOUSTON
STATE: TX
ZIP: 77027
4
1
tm2310255-4_4seq1.xml
OWNERSHIP DOCUMENT
X0407
4
2023-03-20
0
0001880613
Direct Digital Holdings, Inc.
DRCT
0001203452
SMITH W KEITH
1177 WEST LOOP SOUTH, SUITE 1310
HOUSTON
TX
77027
1
1
1
0
President
0
Restricted Stock Units
2023-03-20
4
A
0
40000
0
A
Class A Common Stock, par value $0.001 per share
40000
40000
D
Restricted Stock Units
2023-03-20
4
A
0
29910
0
A
Class A Common Stock, par value $0.001 per share
29910
29910
D
Employee Stock Options (right to buy)
3.96
2023-03-20
4
A
0
29910
0
A
2033-03-20
Class A Common Stock, par value $0.001 per share
29910
29910
D
Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement.
The restricted stock units will vest 100% on March 20, 2024. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan).
The restricted stock units will vest in three equal annual installments, beginning on March 20, 2024. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan).
This option is scheduled to vest in three equal annual installments beginning on March 20, 2024.
/s/ Susan Echard, Attorney-in-fact for Keith W. Smith
2023-03-22