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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 WnJu5PfF8z1vr96m5kWUlxA0LyauF2HqGVNj3sJay65zPQKrsz32qPsLh9QBUSpm
 Kf0aZGAEYPm8OsI9lMBE8Q==

<SEC-DOCUMENT>0001209191-04-001696.txt : 20040106
<SEC-HEADER>0001209191-04-001696.hdr.sgml : 20040106
<ACCEPTANCE-DATETIME>20040106173036
ACCESSION NUMBER:		0001209191-04-001696
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20040102
FILED AS OF DATE:		20040106

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			LENTELL J V
		CENTRAL INDEX KEY:			0001201324

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-25370
		FILM NUMBER:		04511101

	MAIL ADDRESS:	
		STREET 1:		5700 TENNYSON PKWY STE 180
		CITY:			PLANO
		STATE:			TX
		ZIP:			75024

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			RENT A CENTER INC DE
		CENTRAL INDEX KEY:			0000933036
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-EQUIPMENT RENTAL & LEASING, NEC [7359]
		IRS NUMBER:				481024367
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		5700 TENNYSON PARKWAY
		STREET 2:		THIRD FLOOR
		CITY:			PLANO
		STATE:			TX
		ZIP:			75024
		BUSINESS PHONE:		2144192613

	MAIL ADDRESS:	
		STREET 1:		5700 TENNYSON PARKWAY
		STREET 2:		THIRD FLOOR
		CITY:			PLANO
		STATE:			TX
		ZIP:			75024

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	RENTERS CHOICE INC
		DATE OF NAME CHANGE:	19941128
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<DESCRIPTION>FORM 4 SUBMISSION
<TEXT>
<XML>
<?xml version="1.0"?><ownershipDocument><schemaVersion>X0201</schemaVersion>    <documentType>4</documentType><periodOfReport>2004-01-02</periodOfReport><notSubjectToSection16>0</notSubjectToSection16><issuer><issuerCik>0000933036</issuerCik><issuerName>RENT A CENTER INC DE</issuerName>        <issuerTradingSymbol>RCII</issuerTradingSymbol></issuer><reportingOwner><reportingOwnerId><rptOwnerCik>0001201324</rptOwnerCik><rptOwnerName>LENTELL J V</rptOwnerName></reportingOwnerId><reportingOwnerAddress><rptOwnerStreet1>BOX 1</rptOwnerStreet1><rptOwnerStreet2></rptOwnerStreet2><rptOwnerCity>WICHITA</rptOwnerCity><rptOwnerState>KS</rptOwnerState><rptOwnerZipCode>67201</rptOwnerZipCode><rptOwnerStateDescription></rptOwnerStateDescription></reportingOwnerAddress><reportingOwnerRelationship><isDirector>1</isDirector><isOfficer>0</isOfficer><isTenPercentOwner>0</isTenPercentOwner><isOther>0</isOther></reportingOwnerRelationship></reportingOwner><derivativeTable><derivativeTransaction><securityTitle><value>Director Sto
ck Option (Right to Purchase)</value></securityTitle><conversionOrExercisePrice><value>29.5700</value></conversionOrExercisePrice><transactionDate><value>2004-01-02</value></transactionDate><deemedExecutionDate></deemedExecutionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>A</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionTimeliness><value></value></transactionTimeliness><transactionAmounts><transactionShares><value>5000.0000</value></transactionShares><transactionPricePerShare><footnoteId id="F1" /></transactionPricePerShare><transactionAcquiredDisposedCode><value>A</value></transactionAcquiredDisposedCode></transactionAmounts><exerciseDate><value>2004-01-02</value><footnoteId id="F1" /></exerciseDate><expirationDate><value>2014-01-02</value><footnoteId id="F1" /></expirationDate><underlyingSecurity><underlyingSecurityTitle><value>Common Stock</value></underlyingSecurityTitle><underlyingSecurityShares><value>5000.0000</value><
/underlyingSecurityShares></underlyingSecurity><postTransactionAmounts><sharesOwnedFollowingTransaction><value>5000.0000</value><footnoteId id="F2" /></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership></ownershipNature></derivativeTransaction></derivativeTable><footnotes><footnote id="F1">On January 2, 2004, the reporting person was granted 5,000 options to purchase the Company's common stock, par value $.01 per share (the "Common Stock"), on a one-for-one basis, pursuant to the Company's Long-Term Incentive Plan.  The options expire 10 years from the date of the grant and are immediately available for exercise.</footnote><footnote id="F2">Represents the total number of options granted to the reporting person pursuant to this grant.  The reporting person has an additional 55,000 options to purchase the Company's Common Stock (as adjusted to reflect a 5-for-2 stock split effected by the Company on August 29, 2003) 
pursuant to options previously granted to the reporting person on January 2, 1998, January 4, 1999, January 3, 2000, January 2, 2001, January 2, 2002 and January 2, 2003.  All of these options are currently exercisable.  </footnote></footnotes><remarks></remarks><ownerSignature><signatureName>J.V. Lentell</signatureName><signatureDate>2004-01-06</signatureDate></ownerSignature></ownershipDocument>

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</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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