<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001198053</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000713676</issuerCik>
      <issuerName>PNC FINANCIAL SERVICES GROUP, INC.</issuerName>
      <secFileNumber>001-09718</secFileNumber>
      <issuerAddress>
        <com:street1>THE TOWER AT PNC PLAZA</com:street1>
        <com:street2>300 FIFTH AVENUE</com:street2>
        <com:city>PITTSBURGH</com:city>
        <com:stateOrCountry>PA</com:stateOrCountry>
        <com:zipCode>15222-2401</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>888-762-2265</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>DEMCHAK WILLIAM S</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Fidelity Brokerage Services LLC</name>
        <address>
          <com:street1>900 Salem Street</com:street1>
          <com:city>Smithfield</com:city>
          <com:stateOrCountry>RI</com:stateOrCountry>
          <com:zipCode>02917</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>1242</noOfUnitsSold>
      <aggregateMarketValue>215884.44</aggregateMarketValue>
      <noOfUnitsOutstanding>397496265</noOfUnitsOutstanding>
      <approxSaleDate>08/02/2024</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/13/2023</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>601</amountOfSecuritiesAcquired>
      <paymentDate>02/13/2023</paymentDate>
      <natureOfPayment>Compensation</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/16/2024</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>641</amountOfSecuritiesAcquired>
      <paymentDate>02/16/2024</paymentDate>
      <natureOfPayment>Compensation</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>William S. Demchak</name>
        <address>
          <com:street1>The Tower at PNC Plaza</com:street1>
          <com:street2>300 Fifth Avenue</com:street2>
          <com:city>Pittsburgh</com:city>
          <com:stateOrCountry>PA</com:stateOrCountry>
          <com:zipCode>15222-2401</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>06/14/2024</saleDate>
      <amountOfSecuritiesSold>641</amountOfSecuritiesSold>
      <grossProceeds>96194.87</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>William S. Demchak</name>
        <address>
          <com:street1>The Tower at PNC Plaza</com:street1>
          <com:street2>300 Fifth Avenue</com:street2>
          <com:city>Pittsburgh</com:city>
          <com:stateOrCountry>PA</com:stateOrCountry>
          <com:zipCode>15222-2401</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>06/21/2024</saleDate>
      <amountOfSecuritiesSold>641</amountOfSecuritiesSold>
      <grossProceeds>98194.79</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>William S. Demchak</name>
        <address>
          <com:street1>The Tower at PNC Plaza</com:street1>
          <com:street2>300 Fifth Avenue</com:street2>
          <com:city>Pittsburgh</com:city>
          <com:stateOrCountry>PA</com:stateOrCountry>
          <com:zipCode>15222-2401</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>06/28/2024</saleDate>
      <amountOfSecuritiesSold>641</amountOfSecuritiesSold>
      <grossProceeds>98124.28</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>William S. Demchak</name>
        <address>
          <com:street1>The Tower at PNC Plaza</com:street1>
          <com:street2>300 Fifth Avenue</com:street2>
          <com:city>Pittsburgh</com:city>
          <com:stateOrCountry>PA</com:stateOrCountry>
          <com:zipCode>15222-2401</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>07/05/2024</saleDate>
      <amountOfSecuritiesSold>641</amountOfSecuritiesSold>
      <grossProceeds>101342.10</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>William S. Demchak</name>
        <address>
          <com:street1>The Tower at PNC Plaza</com:street1>
          <com:street2>300 Fifth Avenue</com:street2>
          <com:city>Pittsburgh</com:city>
          <com:stateOrCountry>PA</com:stateOrCountry>
          <com:zipCode>15222-2401</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>07/09/2024</saleDate>
      <amountOfSecuritiesSold>2404</amountOfSecuritiesSold>
      <grossProceeds>384640.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>William S. Demchak</name>
        <address>
          <com:street1>The Tower at PNC Plaza</com:street1>
          <com:street2>300 Fifth Avenue</com:street2>
          <com:city>Pittsburgh</com:city>
          <com:stateOrCountry>PA</com:stateOrCountry>
          <com:zipCode>15222-2401</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>07/12/2024</saleDate>
      <amountOfSecuritiesSold>1242</amountOfSecuritiesSold>
      <grossProceeds>208035.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>William S. Demchak</name>
        <address>
          <com:street1>The Tower at PNC Plaza</com:street1>
          <com:street2>300 Fifth Avenue</com:street2>
          <com:city>Pittsburgh</com:city>
          <com:stateOrCountry>PA</com:stateOrCountry>
          <com:zipCode>15222-2401</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>07/19/2024</saleDate>
      <amountOfSecuritiesSold>1242</amountOfSecuritiesSold>
      <grossProceeds>219424.14</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>William S. Demchak</name>
        <address>
          <com:street1>The Tower at PNC Plaza</com:street1>
          <com:street2>300 Fifth Avenue</com:street2>
          <com:city>Pittsburgh</com:city>
          <com:stateOrCountry>PA</com:stateOrCountry>
          <com:zipCode>15222-2401</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>07/26/2024</saleDate>
      <amountOfSecuritiesSold>1242</amountOfSecuritiesSold>
      <grossProceeds>224156.16</grossProceeds>
    </securitiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>08/02/2024</noticeDate>
      <planAdoptionDates>
        <planAdoptionDate>03/15/2024</planAdoptionDate>
      </planAdoptionDates>
      <signature>/s/ Jared Cook, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for William S. Demchak</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
