<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001193532</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000887596</issuerCik>
      <issuerName>CHEESECAKE FACTORY INC</issuerName>
      <secFileNumber>000-20574</secFileNumber>
      <issuerAddress>
        <com:street1>26901 MALIBU HILLS RD</com:street1>
        <com:city>CALABASAS HILLS</com:city>
        <com:stateOrCountry>CA</com:stateOrCountry>
        <com:zipCode>91301</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>818-871-3000</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>CAPPELLO ALEXANDER L</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Wells Fargo Clearing Services</name>
        <address>
          <com:street1>One North Jefferson Avenue</com:street1>
          <com:city>St. Louis</com:city>
          <com:stateOrCountry>MO</com:stateOrCountry>
          <com:zipCode>63103</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>2490</noOfUnitsSold>
      <aggregateMarketValue>160800.92</aggregateMarketValue>
      <noOfUnitsOutstanding>49685363</noOfUnitsOutstanding>
      <approxSaleDate>06/02/2026</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>06/01/2026</acquiredDate>
      <natureOfAcquisitionTransaction>Grant</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>2490</amountOfSecuritiesAcquired>
      <paymentDate>06/01/2026</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <remarks>The shares were sold from Maricopa Capital LLC, and Alexander Cappello is a managing member.</remarks>
    <noticeSignature>
      <noticeDate>06/02/2026</noticeDate>
      <signature>Alexander L Cappello</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
