X0306 4 2016-04-19 false 0000766421 ALASKA AIR GROUP, INC. ALK 0001188835 TILDEN BRADLEY D 19300 INTERNATIONAL BLVD SEATTLE WA 98188 false true false false CHAIRMAN, PRESIDENT AND CEO COMMON STOCK 401(K) 15473 I ESOP TRUST RESTRICTED STOCK UNIT 23900 D COMMON STOCK 18405 I GRAT COMMON STOCK 2016-04-19 4 S false 5000 82.36 D 161457 D COMMON SHARES HELD IN THE ALASKA AIR GROUP INC. EMPLOYEE STOCK OWNERSHIP 401(K) PLAN TRUST, AS OF 12/31/15. STOCK UNITS AWARDED UNDER THE ISSUER'S 2008 PERFORMANCE INCENTIVE PLAN; SUBJECT TO FORFEITURE. SALE OF SHARES EFFECTED PURSUANT TO A RULE 10b5-1 TRADING PLAN ADOPTED BY MR. TILDEN ON 3/2/2015. /S/ JEANNE E. GAMMON, ATTORNEY IN FACT FOR BRADLEY D. TILDEN 2016-04-21