X0306 4 2016-02-09 false 0000766421 ALASKA AIR GROUP, INC. ALK 0001188835 TILDEN BRADLEY D 19300 INTERNATIONAL BLVD SEATTLE WA 98188 false true false false CHAIRMAN, PRESIDENT AND CEO COMMON STOCK 401(K) 15473 I ESOP TRUST COMMON STOCK 18405 I GRAT RESTRICTED STOCK UNIT 2016-02-09 4 A false 6300 0 A 42280 D COMMON STOCK 2016-02-09 4 A false 27570 0 A 176922 D COMMON STOCK 2016-02-09 4 F false 11566 65.63 D 165356 D EMPLOYEE STOCK OPTION (RT TO BUY) 65.63 2016-02-09 4 A false 15200 0 A 2017-02-09 2026-02-09 COMMON STOCK 15200 15200 D COMMON SHARES HELD IN THE ALASKA AIR GROUP INC. EMPLOYEE STOCK OWNERSHIP 401(K) PLAN TRUST, AS OF 12/31/15. OPTIONS VEST IN 25% INCREMENTS OVER FOUR YEARS (02/09/2017, 02/09/2018, 02/09/2019 AND 02/09/2020). STOCK UNITS AWARDED UNDER THE ALASKA AIR GROUP, INC. 2008 PERFORMANCE INCENTIVE PLAN ON 02/09/2016 WILL CLIFF VEST ON 02/09/2019. UNITS ARE NO LONGER SUBJECT TO FORFEITURE. ALK COMMON SHARES ISSUED UPON ATTAINING PERFORMANCE GOALS SET FOR A THREE-YEAR PERIOD ENDING 12/31/2015, IN ACCORDANCE WITH THE TERMS OF PERFORMANCE STOCK UNITS GRANTED ON 02/11/2013 UNDR THE ISSUER'S 2008 PERFORMANCE INCENTIVE PLAN; PER APPROVAL BY THE BOARD'S COMPENSATION AND LEADERSHIP DEVELOPMENT COMMITTEE ON 02/09/2016. COMMON SHARES FORFEITED TO COVER PAYROLL TAXES UPON VESTING OF PERFORMANCE STOCK UNITS ON 02/09/2016. AMOUNT PROVIDED IN COLUMN 4 REPRESENTS THE FMV OF THE SHARES ON THE DATE OF FORFEITURE. /S/ JEANNE E. GAMMON, ATTORNEY IN FACT FOR BRADLEY D. TILDEN 2016-02-11