X0306 4 2014-06-04 false 0000766421 ALASKA AIR GROUP, INC. ALK 0001188835 TILDEN BRADLEY D 19300 INTERNATIONAL BLVD SEATTLE WA 98188 false true false false CHAIRMAN, PRESIDENT AND CEO COMMON STOCK 401(K) 15473 I ESOP TRUST COMMON STOCK 2014-06-04 5 G false 628 0 D 222620 D COMMON STOCK 2014-08-13 5 G false 232 0 D 222388 D COMMON STOCK 2014-11-07 5 G false 1855 0 D 220533 D COMMON STOCK 2014-11-10 5 G false 464 0 D 220069 D COMMON STOCK 2014-11-13 5 G false 370 0 D 219699 D COMMON STOCK 2014-11-24 5 G false 890 0 D 218809 D COMMON STOCK 2015-01-29 5 G false 365 0 D 218444 D COMMON STOCK 2015-02-10 4 A false 158648 0 A 377092 D RESTRICTED STOCK UNIT 2015-02-10 4 A false 6000 0 A 58380 D COMMON STOCK 2015-02-10 4 F false 66553 63.51 D 310539 D EMPLOYEE STOCK OPTION (RT TO BUY) 65.37 2015-02-10 4 A false 13600 0 A 2016-02-10 2025-02-10 COMMON STOCK 13600 13600 D COMMON SHARES HELD IN THE ALASKA AIR GROUP INC. EMPLOYEE STOCK OWNERSHIP 401(K) PLAN TRUST AS OF 12/31/14. TOTAL SHARES BENEFICIALLY HELD HAVE BEEN ADJUSTED TO GIVE EFFECT TO THE 2-FOR-1 STOCK SPLIT THAT OCCURRED ON 7/9/2014. TOTAL SHARES BENEFICIALLY HELD PRIOR 7/9/2014 HAVE BEEN ADJUSTED TO GIVE EFFECT TO THE 2-FOR-1 STOCK SPLIT THAT OCCURRED ON 7/9/2014. ALK COMMON SHARES ISSUED UPON ATTAINING PERFORMANCE GOALS SET FOR A THREE-YEAR PERIOD ENDING 12/31/2014, IN ACCORDANCE WITH THE TERMS OF PERFORMANCE STOCK UNITS GRANTED ON 2/14/2012 UNDER THE ISSUER'S 2008 PERFORMANCE INCENTIVE PLAN; PER APPROVAL BY THE BOARD'S COMPENSATION COMMITTEE ON 2/10/2015. OPTIONS GRANTED VEST IN 25% INCREMENTS OVER FOUR YEARS (02/10/2016, 02/10/2017, 02/10/2018 AND 02/10/2019). TOTAL UNVESTED RESTRICTED STOCK UNITS REPORTED PRIOR TO 7/9/014 HAVE BEEN ADJUSTED TO GIVE EFFECT TO THE 2-FOR-1 STOCK SPLIT THAT OCCURRED ON 7/9/2014. STOCK UNITS AWARDED UNDER THE ALASKA AIR GROUP, INC. 2008 PERFORMANCE INCENTIVE PLAN ON 2/10/2015 WILL CLIFF VEST ON 2/10/2018. UNITS ARE NO LONGER SUBJECT TO FORFEITURE. COMMON SHARES FORFEITED TO COVER PAYROLL TAXES UPON VESTING OF PERFORMANCE STOCK UNITS ON 02/10/2015. AMOUNT PROVIDED IN COLUMN 4 REPRESENTS THE FMV OF THE SHARES ON THE DATE OF FORFEITURE. /S/ JEANNE E. GAMMON, ATTORNEY IN FACT FOR BRADLEY D. TILDEN 2015-02-12