X0306 4 2014-02-11 false 0000766421 ALASKA AIR GROUP, INC. ALK 0001188835 TILDEN BRADLEY D 19300 INTERNATIONAL BLVD SEATTLE WA 98188 false true false false PRESIDENT AND CEO COMMON STOCK 131030 D COMMON STOCK 401(K) 7736 I ESOP TRUST RESTRICTED STOCK UNIT 2014-02-11 4 A false 5800 0 A 26190 D COMMON STOCK 2014-02-11 4 A false 21200 0 A 138177 D COMMON STOCK 2014-02-11 4 F false 7147 77.51 D 131030 D EMPLOYEE STOCK OPTION (RT TO BUY) 77.51 2014-02-11 4 A false 10900 0 A 2015-02-11 2024-02-11 COMMON STOCK 10900 10900 D COMMON SHARES HELD IN THE ALASKA AIR GROUP INC. EMPLOYEE STOCK OWNERSHIP 401(K) PLAN TRUST, AS OF 12/31/13. OPTIONS VEST IN 25% INCREMENTS OVER FOUR YEARS (02/11/2015, 02/11/2016, 02/11/2017 AND 02/11/2018). STOCK UNITS AWARDED UNDER THE ALASKA AIR GROUP, INC. 2008 PERFORMANCE INCENTIVE PLAN ON 2/11/2014 WILL CLIFF VEST ON 2/11/2017. UNITS ARE NO LONGER SUBJECT TO FORFEITURE. COMMON SHARES ISSUED UPON ATTAINING PERFORMANCE GOALS SET FOR A THREE-YEAR PERIOD ENDING 12/31/2013 IN ACCORDANCE WITH THE TERMS OF A PERFORMANCE STOCK UNIT AWARD GRANTED ON 2/7/2011 UNDER THE ISSUER'S 2008 PERFORMANCE INCENTIVE PLAN; PER APPROVAL BY THE BOARD'S COMPENSATION COMMITTEE ON 2/11/14. COMMON SHARES FORFEITED TO COVER PAYROLL TAXES UPON VESTING OF PERFORMANCE STOCK UNITS ON 02/11/2014. /S/JEANNE E. GAMMON, ATTORNEY IN FACT FOR BRADLEY D. TILDEN 2014-02-13