X0306 4 2013-07-17 false 0000766421 ALASKA AIR GROUP, INC. ALK 0001188835 TILDEN BRADLEY D 19300 INTERNATIONAL BLVD SEATTLE WA 98188 false true false false PRESIDENT AND CEO COMMON STOCK 401(K) 7602 I ESOP TRUST RESTRICTED STOCK UNIT 30990 D COMMON STOCK 2013-07-17 4 M false 6034 18.98 A 117361 D COMMON STOCK 2013-07-17 4 M false 13700 13.745 A 131061 D COMMON STOCK 2013-07-17 4 S false 19734 61.3317 D 111327 D COMMON STOCK 2013-07-18 4 M false 2668 13.78 A 113995 D COMMON STOCK 2013-07-18 4 M false 17066 18.98 A 131061 D COMMON STOCK 2013-07-18 4 S false 19734 62 D 111327 D EMPLOYEE STOCK OPTION (RT TO BUY) 18.98 2013-07-17 4 M false 6034 0 D 2007-09-13 2016-09-13 COMMON STOCK 6034 17066 D EMPLOYEE STOCK OPTION (RT TO BUY) 13.745 2013-07-17 4 M false 13700 0 D 2009-02-08 2018-02-08 COMMON STOCK 13700 0 D EMPLOYEE STOCK OPTION (RT TO BUY) 13.78 2013-07-18 4 M false 2668 0 D 2010-01-29 2019-01-29 COMMON STOCK 2668 39470 D EMPLOYEE STOCK OPTION (RT TO BUY) 18.98 2013-07-18 4 M false 17066 0 D 2007-09-13 2016-09-13 COMMON STOCK 17066 0 D COMMON SHARES HELD IN THE ALASKA AIR GROUP INC. EMPLOYEE STOCK OWNERSHIP 401(K) PLAN TRUST AS OF DECEMBER 31, 2012. STOCK UNITS AWARDED UNDER THE ISSUER'S 2008 PERFORMANCE INCENTIVE PLAN; SUBJECT TO FORFEITURE. SAME-DAY EXERCISE OF OPTIONS AND SALE EFFECTED PURSUANT TO A RULE 10b5-1 TRADING PLAN ADOPTED BY MR. TILDEN ON 6/6/13. THE PRICE REPORTED IN COLUMN 4 IS A WEIGHTED AVERAGE PRICE. THESE SHARES SOLD IN MULTIPLE TRANSACTIONS AT PRICES RANGING FROM $61.00 TO $61.94, INCLUSIVE. THE REPORTING PERSON UNDERTAKES TO PROVIDE TO ALASKA AIR GROUP, ANY SECURITY HOLDER OF ALASKA AIR GROUP, OR THE STAFF OF THE SECURITIES AND EXCHANGE COMMISSION, UPON REQUEST, FULL INFORMATION REGARDING THE NUMBER OF SHARES SOLD AT EACH SEPARATE PRICE WITHIN THE RANGES SET FORTH IN THIS FOOTNOTE. /s/ JEANNE E GAMMON, ATTORNEY IN FACT FOR BRADLEY D TILDEN 2013-07-19