X0303 4 2010-08-18 0 0001211351 New York & Company, Inc. NWY 0001187697 EDWAB DAVID H 450 W. 33RD ST. 5TH FLOOR NEW YORK NY 10001 1 0 0 0 Common Stock 2010-08-18 4 A 0 28571 0 A 114924 D On August 18, 2010, the reporting person was awarded restricted stock which vest on August 18, 2011. Represents 79,353 shares of common stock, 7,000 shares of restricted stock which vest on August 20, 2010, and 28,571 shares of restricted stock which vest on August 18, 2011. Except as outlined above, the filing of this Form shall not be deemed an admission that the reporting person is the beneficial owner of the securities for purposes of Section 16 of the Securities Exchange Act of 1934, as amended, or for any other purpose. Sandra Brooslin Viviano, attorney in fact /s/ Sandra Brooslin Viviano 2010-08-19