Advisory Assistant

0001184820-22-000001.txt : 20220209 0001184820-22-000001.hdr.sgml : 20220209 20220209150637 ACCESSION NUMBER: 0001184820-22-000001 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20211231 FILED AS OF DATE: 20220209 DATE AS OF CHANGE: 20220209 EFFECTIVENESS DATE: 20220209 FILER: COMPANY DATA: COMPANY CONFORMED NAME: HOLDERNESS INVESTMENTS CO CENTRAL INDEX KEY: 0001184820 IRS NUMBER: 561933149 STATE OF INCORPORATION: NC FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-10263 FILM NUMBER: 22606059 BUSINESS ADDRESS: STREET 1: 2102 N. ELM ST. STREET 2: SUITE C CITY: GREENSBORO STATE: NC ZIP: 27408 BUSINESS PHONE: 3365741400 MAIL ADDRESS: STREET 1: 2102 N. ELM ST. STREET 2: SUITE C CITY: GREENSBORO STATE: NC ZIP: 27408 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001184820 XXXXXXXX 12-31-2021 12-31-2021 HOLDERNESS INVESTMENTS CO

2102 N. ELM ST. SUITE C GREENSBORO NC 27408

13F HOLDINGS REPORT 028-10263 N Madison McCormick Advisory Assistant 3365741400 Madison McCormick Greensboro NC 02-09-2022 0 230 338645 false INFORMATION TABLE 2 12312113fxml.xml DOCUSIGN INC COM 256163106 202 1324 SH SOLE 0 0 1324 EXLSERVICE HOLDINGS INC COM 302081104 203 1400 SH SOLE 0 0 1400 KROGER CO COM 501044101 203 4487 SH SOLE 0 0 4487 WEYERHAEUSER CO MTN BE COM NEW 962166104 203 4928 SH SOLE 0 0 4928 GARMIN LTD SHS H2906T109 206 1515 SH SOLE 0 0 1515 LILLY ELI & CO COM 532457108 206 745 SH SOLE 0 0 745 ENVIVA PARTNERS LP COM UNIT 29414J107 211 3000 SH SOLE 0 0 3000 ETSY INC COM 29786A106 211 963 SH SOLE 0 0 963 GOLDMAN SACHS ETF TR JUST US LRG CP 381430396 211 3090 SH SOLE 0 0 3090 INTUIT COM 461202103 211 328 SH SOLE 0 0 328 CLEAN ENERGY FUELS CORP COM 184499101 214 34935 SH SOLE 0 0 34935 ARK ETF TR INNOVATION ETF 00214Q104 215 2277 SH SOLE 0 0 2277 CROWN CASTLE INTL CORP NEW COM 22822V101 215 1030 SH SOLE 0 0 1030 UNITED PARCEL SERVICE INC CL B 911312106 219 1020 SH SOLE 0 0 1020 MDU RES GROUP INC COM 552690109 226 7340 SH SOLE 0 0 7340 VANGUARD INDEX FDS GROWTH ETF 922908736 228 711 SH SOLE 0 0 711 DOLLAR GEN CORP NEW COM 256677105 229 970 SH SOLE 0 0 970 AMERICAN ELEC PWR CO INC COM 025537101 231 2601 SH SOLE 0 0 2601 ISHARES TR US CONSUM DISCRE 464287580 231 2748 SH SOLE 0 0 2748 QUANTA SVCS INC COM 74762E102 231 2019 SH SOLE 0 0 2019 THE TRADE DESK INC COM CL A 88339J105 241 2631 SH SOLE 0 0 2631 ATLASSIAN CORP PLC CL A G06242104 244 640 SH SOLE 0 0 640 IDEXX LABS INC COM 45168D104 244 371 SH SOLE 0 0 371 SIGNATURE BK NEW YORK N Y COM 82669G104 254 785 SH SOLE 0 0 785 DOLLAR TREE INC COM 256746108 256 1825 SH SOLE 0 0 1825 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 257 8679 SH SOLE 0 0 8679 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 257 3590 SH SOLE 0 0 3590 CMC MATERIALS INC COM 12571T100 258 1345 SH SOLE 0 0 1345 SHOPIFY INC CL A 82509L107 259 188 SH SOLE 0 0 188 ZOETIS INC CL A 98978V103 259 1060 SH SOLE 0 0 1060 MARVELL TECHNOLOGY INC COM 573874104 261 2980 SH SOLE 0 0 2980 BECTON DICKINSON & CO COM 075887109 267 1061 SH SOLE 0 0 1061 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 269 1791 SH SOLE 0 0 1791 DEXCOM INC COM 252131107 275 513 SH SOLE 0 0 513 ISHARES TR ISHARES SEMICDTR 464287523 278 513 SH SOLE 0 0 513 FISERV INC COM 337738108 279 2685 SH SOLE 0 0 2685 MAGELLAN MIDSTREAM PRTNRS LP COM UNIT RP LP 559080106 281 6050 SH SOLE 0 0 6050 INGERSOLL RAND INC COM 45687V106 283 4578 SH SOLE 0 0 4578 ZSCALER INC COM 98980G102 288 896 SH SOLE 0 0 896 INTUITIVE SURGICAL INC COM NEW 46120E602 289 804 SH SOLE 0 0 804 CONSOLIDATED EDISON INC COM 209115104 290 3400 SH SOLE 0 0 3400 SPDR DOW JONES INDL AVERAGE UT SER 1 78467X109 291 800 SH SOLE 0 0 800 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 291 666 SH SOLE 0 0 666 GENERAC HLDGS INC COM 368736104 298 848 SH SOLE 0 0 848 WASTE MGMT INC DEL COM 94106L109 299 1794 SH SOLE 0 0 1794 SERVICENOW INC COM 81762P102 303 467 SH SOLE 0 0 467 VANGUARD ADMIRAL FDS INC 500 GRTH IDX F 921932505 305 1012 SH SOLE 0 0 1012 ACTIVISION BLIZZARD INC COM 00507V109 306 4603 SH SOLE 0 0 4603 VANGUARD WORLD FDS FINANCIALS ETF 92204A405 307 3175 SH SOLE 0 0 3175 FORD MTR CO DEL COM 345370860 308 14852 SH SOLE 0 0 14852 PPG INDS INC COM 693506107 311 1805 SH SOLE 0 0 1805 VANGUARD WORLD FDS MATERIALS ETF 92204A801 315 1600 SH SOLE 0 0 1600 ICON PLC SHS G4705A100 317 1025 SH SOLE 0 0 1025 EXTRA SPACE STORAGE INC COM 30225T102 336 1484 SH SOLE 0 0 1484 SYSCO CORP COM 871829107 338 4300 SH SOLE 0 0 4300 TETRA TECH INC NEW COM 88162G103 340 2000 SH SOLE 0 0 2000 NORFOLK SOUTHN CORP COM 655844108 345 1159 SH SOLE 0 0 1159 ISHARES TR RUS TOP 200 ETF 464289446 358 3143 SH SOLE 0 0 3143 ASML HOLDING N V N Y REGISTRY SHS N07059210 362 455 SH SOLE 0 0 455 PHILIP MORRIS INTL INC COM 718172109 363 3825 SH SOLE 0 0 3825 CROWDSTRIKE HLDGS INC CL A 22788C105 367 1792 SH SOLE 0 0 1792 L3HARRIS TECHNOLOGIES INC COM 502431109 373 1748 SH SOLE 0 0 1748 SALESFORCE COM INC COM 79466L302 379 1492 SH SOLE 0 0 1492 SCHLUMBERGER LTD COM STK 806857108 384 12816 SH SOLE 0 0 12816 PALO ALTO NETWORKS INC COM 697435105 387 695 SH SOLE 0 0 695 COGNIZANT TECHNOLOGY SOLUTIO CL A 192446102 391 4406 SH SOLE 0 0 4406 VODAFONE GROUP PLC NEW SPONSORED ADR 92857W308 391 26211 SH SOLE 0 0 26211 FREEPORT-MCMORAN INC CL B 35671D857 395 9467 SH SOLE 0 0 9467 NEXTERA ENERGY INC COM 65339F101 411 4400 SH SOLE 0 0 4400 GLOBAL X FDS AUTONMOUS EV ETF 37954Y624 426 13961 SH SOLE 0 0 13961 MICRON TECHNOLOGY INC COM 595112103 428 4600 SH SOLE 0 0 4600 ON SEMICONDUCTOR CORP COM 682189105 428 6300 SH SOLE 0 0 6300 ANTHEM INC COM 036752103 431 930 SH SOLE 0 0 930 ENERGY TRANSFER L P COM UT LTD PTN 29273V100 442 53757 SH SOLE 0 0 53757 C H ROBINSON WORLDWIDE INC COM NEW 12541W209 454 4218 SH SOLE 0 0 4218 ISHARES TR COHEN STEER REIT 464287564 455 5984 SH SOLE 0 0 5984 PAYCHEX INC COM 704326107 458 3356 SH SOLE 0 0 3356 MARRIOTT INTL INC NEW CL A 571903202 462 2796 SH SOLE 0 0 2796 VANGUARD WORLD FDS ENERGY ETF 92204A306 464 5975 SH SOLE 0 0 5975 ALTRIA GROUP INC COM 02209S103 465 9811 SH SOLE 0 0 9811 HALLIBURTON CO COM 406216101 468 20474 SH SOLE 0 0 20474 SONOCO PRODS CO COM 835495102 474 8182 SH SOLE 0 0 8182 VANGUARD INDEX FDS VALUE ETF 922908744 480 3263 SH SOLE 0 0 3263 XILINX INC COM 983919101 484 2285 SH SOLE 0 0 2285 TRACTOR SUPPLY CO COM 892356106 492 2060 SH SOLE 0 0 2060 ISHARES U S ETF TR EVOLVED FINLS 46431W655 497 14955 SH SOLE 0 0 14955 DOVER CORP COM 260003108 499 2747 SH SOLE 0 0 2747 OLD DOMINION FREIGHT LINE IN COM 679580100 501 1397 SH SOLE 0 0 1397 ELECTRONIC ARTS INC COM 285512109 502 3805 SH SOLE 0 0 3805 FIRST CTZNS BANCSHARES INC N CL A 31946M103 503 606 SH SOLE 0 0 606 NOVO-NORDISK A S ADR 670100205 521 4650 SH SOLE 0 0 4650 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 537 3124 SH SOLE 0 0 3124 VANGUARD WORLD FDS INF TECH ETF 92204A702 542 1184 SH SOLE 0 0 1184 CSX CORP COM 126408103 546 14512 SH SOLE 0 0 14512 CORTEVA INC COM 22052L104 549 11606 SH SOLE 0 0 11606 PNC FINL SVCS GROUP INC COM 693475105 550 2743 SH SOLE 0 0 2743 OTIS WORLDWIDE CORP COM 68902V107 552 6345 SH SOLE 0 0 6345 CONOCOPHILLIPS COM 20825C104 562 7791 SH SOLE 0 0 7791 GOLDMAN SACHS GROUP INC COM 38141G104 565 1477 SH SOLE 0 0 1477 MAGNA INTL INC COM 559222401 565 6975 SH SOLE 0 0 6975 ROYAL BK CDA COM 780087102 584 5499 SH SOLE 0 0 5499 SPDR S&P 500 ETF TR TR UNIT 78462F103 585 1231 SH SOLE 0 0 1231 DELL TECHNOLOGIES INC CL C 24703L202 598 10654 SH SOLE 0 0 10654 BLACKROCK INC COM 09247X101 613 670 SH SOLE 0 0 670 CLOROX CO DEL COM 189054109 616 3534 SH SOLE 0 0 3534 PAYPAL HLDGS INC COM 70450Y103 619 3281 SH SOLE 0 0 3281 GENERAL DYNAMICS CORP COM 369550108 624 2994 SH SOLE 0 0 2994 TESLA INC COM 88160R101 643 608 SH SOLE 0 0 608 TARGET CORP COM 87612E110 645 2785 SH SOLE 0 0 2785 WISDOMTREE TR EUROPE HEDGED EQ 97717X701 645 8042 SH SOLE 0 0 8042 ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 650 1092 SH SOLE 0 0 1092 LINDE PLC SHS G5494J103 653 1884 SH SOLE 0 0 1884 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 676 8367 SH SOLE 0 0 8367 CADENCE DESIGN SYSTEM INC COM 127387108 690 3704 SH SOLE 0 0 3704 SYNAPTICS INC COM 87157D109 718 2480 SH SOLE 0 0 2480 CARRIER GLOBAL CORPORATION COM 14448C104 728 13416 SH SOLE 0 0 13416 GENERAL MLS INC COM 370334104 728 10802 SH SOLE 0 0 10802 J P MORGAN EXCHANGE-TRADED F MUNICIPAL ETF 46641Q647 731 13332 SH SOLE 0 0 13332 KONINKLIJKE PHILIPS N V NY REGIS SHS NEW 500472303 746 20253 SH SOLE 0 0 20253 SCHWAB STRATEGIC TR US MID-CAP ETF 808524508 750 9324 SH SOLE 0 0 9324 EMERSON ELEC CO COM 291011104 759 8163 SH SOLE 0 0 8163 PRINCIPAL FINANCIAL GROUP IN COM 74251V102 759 10490 SH SOLE 0 0 10490 SKYWORKS SOLUTIONS INC COM 83088M102 760 4898 SH SOLE 0 0 4898 GILEAD SCIENCES INC COM 375558103 772 10637 SH SOLE 0 0 10637 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 784 6994 SH SOLE 0 0 6994 REALTY INCOME CORP COM 756109104 787 10991 SH SOLE 0 0 10991 VMWARE INC CL A COM 928563402 812 7010 SH SOLE 0 0 7010 BOOKING HOLDINGS INC COM 09857L108 830 346 SH SOLE 0 0 346 V F CORP COM 918204108 843 11520 SH SOLE 0 0 11520 MONDELEZ INTL INC CL A 609207105 847 12769 SH SOLE 0 0 12769 GENUINE PARTS CO COM 372460105 867 6181 SH SOLE 0 0 6181 COSTCO WHSL CORP NEW COM 22160K105 879 1548 SH SOLE 0 0 1548 NORTHROP GRUMMAN CORP COM 666807102 880 2274 SH SOLE 0 0 2274 DUPONT DE NEMOURS INC COM 26614N102 889 11009 SH SOLE 0 0 11009 INTERNATIONAL PAPER CO COM 460146103 890 18946 SH SOLE 0 0 18946 NOVARTIS AG SPONSORED ADR 66987V109 909 10395 SH SOLE 0 0 10395 LINCOLN NATL CORP IND COM 534187109 924 13533 SH SOLE 0 0 13533 ABBOTT LABS COM 002824100 938 6664 SH SOLE 0 0 6664 LOCKHEED MARTIN CORP COM 539830109 939 2643 SH SOLE 0 0 2643 WALMART INC COM 931142103 940 6494 SH SOLE 0 0 6494 VANGUARD BD INDEX FDS VANGUARD ULTRA 92203C303 974 19493 SH SOLE 0 0 19493 SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 1007 8911 SH SOLE 0 0 8911 MCKESSON CORP COM 58155Q103 1017 4093 SH SOLE 0 0 4093 STRYKER CORPORATION COM 863667101 1043 3899 SH SOLE 0 0 3899 ENBRIDGE INC COM 29250N105 1044 26703 SH SOLE 0 0 26703 THERMO FISHER SCIENTIFIC INC COM 883556102 1056 1583 SH SOLE 0 0 1583 ILLINOIS TOOL WKS INC COM 452308109 1065 4315 SH SOLE 0 0 4315 AMGEN INC COM 031162100 1096 4871 SH SOLE 0 0 4871 J P MORGAN EXCHANGE-TRADED F ULTRA SHT MUNCPL 46641Q654 1101 21557 SH SOLE 0 0 21557 TRANE TECHNOLOGIES PLC SHS G8994E103 1105 5469 SH SOLE 0 0 5469 LAM RESEARCH CORP COM 512807108 1107 1539 SH SOLE 0 0 1539 DOMINION ENERGY INC COM 25746U109 1126 14337 SH SOLE 0 0 14337 KIMBERLY-CLARK CORP COM 494368103 1139 7971 SH SOLE 0 0 7971 DEERE & CO COM 244199105 1165 3397 SH SOLE 0 0 3397 DIGITAL RLTY TR INC COM 253868103 1180 6673 SH SOLE 0 0 6673 DANAHER CORPORATION COM 235851102 1208 3672 SH SOLE 0 0 3672 STARBUCKS CORP COM 855244109 1218 10415 SH SOLE 0 0 10415 INVESCO ACTIVELY MANAGED ETF ULTRA SHRT DUR 46090A887 1233 24510 SH SOLE 0 0 24510 EASTMAN CHEM CO COM 277432100 1257 10397 SH SOLE 0 0 10397 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 1259 12294 SH SOLE 0 0 12294 CVS HEALTH CORP COM 126650100 1263 12242 SH SOLE 0 0 12242 WELLS FARGO CO NEW COM 949746101 1277 26608 SH SOLE 0 0 26608 CHEVRON CORP NEW COM 166764100 1310 11166 SH SOLE 0 0 11166 3M CO COM 88579Y101 1311 7381 SH SOLE 0 0 7381 FEDEX CORP COM 31428X106 1321 5106 SH SOLE 0 0 5106 VANGUARD MUN BD FDS TAX EXEMPT BD 922907746 1337 24351 SH SOLE 0 0 24351 QUALCOMM INC COM 747525103 1380 7545 SH SOLE 0 0 7545 ISHARES TR NATIONAL MUN ETF 464288414 1404 12078 SH SOLE 0 0 12078 SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 1424 12514 SH SOLE 0 0 12514 KLA CORP COM NEW 482480100 1479 3438 SH SOLE 0 0 3438 VISA INC COM CL A 92826C839 1484 6847 SH SOLE 0 0 6847 AVERY DENNISON CORP COM 053611109 1490 6882 SH SOLE 0 0 6882 LABORATORY CORP AMER HLDGS COM NEW 50540R409 1494 4754 SH SOLE 0 0 4754 COMCAST CORP NEW CL A 20030N101 1495 29697 SH SOLE 0 0 29697 SOUTHERN CO COM 842587107 1512 22044 SH SOLE 0 0 22044 CORNING INC COM 219350105 1531 41111 SH SOLE 0 0 41111 DOW INC COM 260557103 1543 27202 SH SOLE 0 0 27202 TEXAS INSTRS INC COM 882508104 1546 8205 SH SOLE 0 0 8205 AT&T INC COM 00206R102 1584 64372 SH SOLE 0 0 64372 DISNEY WALT CO COM 254687106 1591 10271 SH SOLE 0 0 10271 VANGUARD MALVERN FDS STRM INFPROIDX 922020805 1623 31572 SH SOLE 0 0 31572 RAYTHEON TECHNOLOGIES CORP COM 75513E105 1632 18959 SH SOLE 0 0 18959 ISHARES TR IBOXX INV CP ETF 464287242 1670 12604 SH SOLE 0 0 12604 IRON MTN INC NEW COM 46284V101 1752 33471 SH SOLE 0 0 33471 BRISTOL-MYERS SQUIBB CO COM 110122108 1786 28645 SH SOLE 0 0 28645 ISHARES TR U.S. UTILITS ETF 464287697 1786 20198 SH SOLE 0 0 20198 INTERNATIONAL BUSINESS MACHS COM 459200101 1824 13649 SH SOLE 0 0 13649 BROADCOM INC COM 11135F101 1852 2784 SH SOLE 0 0 2784 PEPSICO INC COM 713448108 1918 11044 SH SOLE 0 0 11044 COCA COLA CO COM 191216100 1942 32799 SH SOLE 0 0 32799 CATERPILLAR INC COM 149123101 2019 9765 SH SOLE 0 0 9765 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 2075 6939 SH SOLE 0 0 6939 NETFLIX INC COM 64110L106 2165 3593 SH SOLE 0 0 3593 BOEING CO COM 097023105 2231 11082 SH SOLE 0 0 11082 EXXON MOBIL CORP COM 30231G102 2299 37568 SH SOLE 0 0 37568 EATON CORP PLC SHS G29183103 2394 13855 SH SOLE 0 0 13855 MASTERCARD INCORPORATED CL A 57636Q104 2456 6835 SH SOLE 0 0 6835 TRUIST FINL CORP COM 89832Q109 2553 43603 SH SOLE 0 0 43603 MERCK & CO INC COM 58933Y105 2726 35565 SH SOLE 0 0 35565 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 2820 34709 SH SOLE 0 0 34709 ORACLE CORP COM 68389X105 2857 32761 SH SOLE 0 0 32761 QORVO INC COM 74736K101 2933 18756 SH SOLE 0 0 18756 META PLATFORMS INC CL A 30303M102 2976 8847 SH SOLE 0 0 8847 JPMORGAN CHASE & CO COM 46625H100 2986 18860 SH SOLE 0 0 18860 ALPHABET INC CAP STK CL C 02079K107 3035 1049 SH SOLE 0 0 1049 MCDONALDS CORP COM 580135101 3049 11375 SH SOLE 0 0 11375 BK OF AMERICA CORP COM 060505104 3081 69262 SH SOLE 0 0 69262 HONEYWELL INTL INC COM 438516106 3176 15231 SH SOLE 0 0 15231 LOWES COS INC COM 548661107 3234 12512 SH SOLE 0 0 12512 PROCTER AND GAMBLE CO COM 742718109 3477 21256 SH SOLE 0 0 21256 ABBVIE INC COM 00287Y109 3536 26118 SH SOLE 0 0 26118 INVESCO ACTIVELY MANAGED ETF VAR RATE INVT 46090A879 3587 143127 SH SOLE 0 0 143127 JOHNSON & JOHNSON COM 478160104 3863 22583 SH SOLE 0 0 22583 BLACKSTONE INC COM 09260D107 3924 30330 SH SOLE 0 0 30330 INTEL CORP COM 458140100 4121 80010 SH SOLE 0 0 80010 CISCO SYS INC COM 17275R102 4426 69840 SH SOLE 0 0 69840 DUKE ENERGY CORP NEW COM NEW 26441C204 4458 42500 SH SOLE 0 0 42500 CIRRUS LOGIC INC COM 172755100 4517 49083 SH SOLE 0 0 49083 UNITEDHEALTH GROUP INC COM 91324P102 5179 10314 SH SOLE 0 0 10314 VERIZON COMMUNICATIONS INC COM 92343V104 5251 101058 SH SOLE 0 0 101058 ALPHABET INC CAP STK CL A 02079K305 5965 2059 SH SOLE 0 0 2059 J P MORGAN EXCHANGE-TRADED F ULTRA SHRT INC 46641Q837 6070 120249 SH SOLE 0 0 120249 NVIDIA CORPORATION COM 67066G104 6499 22097 SH SOLE 0 0 22097 PFIZER INC COM 717081103 6922 117217 SH SOLE 0 0 117217 INVESCO QQQ TR UNIT SER 1 46090E107 7355 18486 SH SOLE 0 0 18486 HOME DEPOT INC COM 437076102 7867 18955 SH SOLE 0 0 18955 APPLIED MATLS INC COM 038222105 12136 77121 SH SOLE 0 0 77121 AMAZON COM INC COM 023135106 16688 5005 SH SOLE 0 0 5005 APPLE INC COM 037833100 18367 103433 SH SOLE 0 0 103433 MICROSOFT CORP COM 594918104 19393 57664 SH SOLE 0 0 57664