0001184820-21-000004.txt : 20211112 0001184820-21-000004.hdr.sgml : 20211112 20211112102952 ACCESSION NUMBER: 0001184820-21-000004 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20210930 FILED AS OF DATE: 20211112 DATE AS OF CHANGE: 20211112 EFFECTIVENESS DATE: 20211112 FILER: COMPANY DATA: COMPANY CONFORMED NAME: HOLDERNESS INVESTMENTS CO CENTRAL INDEX KEY: 0001184820 IRS NUMBER: 561933149 STATE OF INCORPORATION: NC FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-10263 FILM NUMBER: 211401132 BUSINESS ADDRESS: STREET 1: 2102 N. ELM ST. STREET 2: SUITE C CITY: GREENSBORO STATE: NC ZIP: 27408 BUSINESS PHONE: 3365741400 MAIL ADDRESS: STREET 1: 2102 N. ELM ST. STREET 2: SUITE C CITY: GREENSBORO STATE: NC ZIP: 27408 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001184820 XXXXXXXX 09-30-2021 09-30-2021 HOLDERNESS INVESTMENTS CO
2102 N. ELM ST. SUITE C GREENSBORO NC 27408
13F HOLDINGS REPORT 028-10263 N
Kim Cummings VP/CCO 3365741400 Kim Cummings Greensboro NC 11-12-2021 0 216 302924 false
INFORMATION TABLE 2 9302113fxml.xml 3M CO COM 88579Y101 1278 7288 SH SOLE 0 0 7288 ABBOTT LABS COM 002824100 787 6664 SH SOLE 0 0 6664 ABBVIE INC COM 00287Y109 2816 26108 SH SOLE 0 0 26108 ACTIVISION BLIZZARD INC COM 00507V109 372 4808 SH SOLE 0 0 4808 ALPHABET INC CAP STK CL A 02079K305 5441 2035 SH SOLE 0 0 2035 ALPHABET INC CAP STK CL C 02079K107 2743 1029 SH SOLE 0 0 1029 ALTRIA GROUP INC COM 02209S103 445 9766 SH SOLE 0 0 9766 AMAZON COM INC COM 023135106 16314 4966 SH SOLE 0 0 4966 AMERICAN ELEC PWR CO INC COM 025537101 211 2601 SH SOLE 0 0 2601 AMGEN INC COM 031162100 974 4579 SH SOLE 0 0 4579 ANTHEM INC COM 036752103 347 930 SH SOLE 0 0 930 APPLE INC COM 037833100 14703 103911 SH SOLE 0 0 103911 APPLIED MATLS INC COM 038222105 9987 77577 SH SOLE 0 0 77577 ARK ETF TR INNOVATION ETF 00214Q104 276 2493 SH SOLE 0 0 2493 ASML HOLDING N V N Y REGISTRY SHS N07059210 339 455 SH SOLE 0 0 455 AT&T INC COM 00206R102 2390 88475 SH SOLE 0 0 88475 ATLASSIAN CORP PLC CL A G06242104 243 620 SH SOLE 0 0 620 AVERY DENNISON CORP COM 053611109 1426 6882 SH SOLE 0 0 6882 BECTON DICKINSON & CO COM 075887109 261 1061 SH SOLE 0 0 1061 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 1865 6834 SH SOLE 0 0 6834 BK OF AMERICA CORP COM 060505104 2932 69067 SH SOLE 0 0 69067 BLACKROCK INC COM 09247X101 562 670 SH SOLE 0 0 670 BLACKSTONE INC COM 09260D107 3539 30420 SH SOLE 0 0 30420 BOEING CO COM 097023105 2415 10981 SH SOLE 0 0 10981 BOOKING HOLDINGS INC COM 09857L108 819 345 SH SOLE 0 0 345 BRISTOL-MYERS SQUIBB CO COM 110122108 1702 28770 SH SOLE 0 0 28770 BROADCOM INC COM 11135F101 1324 2730 SH SOLE 0 0 2730 C H ROBINSON WORLDWIDE INC COM NEW 12541W209 546 6275 SH SOLE 0 0 6275 CADENCE DESIGN SYSTEM INC COM 127387108 576 3804 SH SOLE 0 0 3804 CARRIER GLOBAL CORPORATION COM 14448C104 695 13423 SH SOLE 0 0 13423 CATERPILLAR INC COM 149123101 1866 9720 SH SOLE 0 0 9720 CHEVRON CORP NEW COM 166764100 1124 11084 SH SOLE 0 0 11084 CIRRUS LOGIC INC COM 172755100 4075 49484 SH SOLE 0 0 49484 CISCO SYS INC COM 17275R102 3813 70059 SH SOLE 0 0 70059 CITRIX SYS INC COM 177376100 277 2578 SH SOLE 0 0 2578 CLEAN ENERGY FUELS CORP COM 184499101 279 34175 SH SOLE 0 0 34175 CLOROX CO DEL COM 189054109 584 3527 SH SOLE 0 0 3527 COCA COLA CO COM 191216100 1677 31952 SH SOLE 0 0 31952 COGNIZANT TECHNOLOGY SOLUTIO CL A 192446102 327 4406 SH SOLE 0 0 4406 COMCAST CORP NEW CL A 20030N101 1662 29720 SH SOLE 0 0 29720 CONOCOPHILLIPS COM 20825C104 529 7810 SH SOLE 0 0 7810 CONSOLIDATED EDISON INC COM 209115104 247 3400 SH SOLE 0 0 3400 CORNING INC COM 219350105 1472 40334 SH SOLE 0 0 40334 CORTEVA INC COM 22052L104 489 11618 SH SOLE 0 0 11618 COSTCO WHSL CORP NEW COM 22160K105 664 1477 SH SOLE 0 0 1477 CROWDSTRIKE HLDGS INC CL A 22788C105 527 2143 SH SOLE 0 0 2143 CSX CORP COM 126408103 467 15687 SH SOLE 0 0 15687 CVS HEALTH CORP COM 126650100 1017 11984 SH SOLE 0 0 11984 DANAHER CORPORATION COM 235851102 1170 3842 SH SOLE 0 0 3842 DEERE & CO COM 244199105 1138 3397 SH SOLE 0 0 3397 DELL TECHNOLOGIES INC CL C 24703L202 1079 10374 SH SOLE 0 0 10374 DEXCOM INC COM 252131107 281 513 SH SOLE 0 0 513 DIGITAL RLTY TR INC COM 253868103 947 6554 SH SOLE 0 0 6554 DISNEY WALT CO COM 254687106 1637 9674 SH SOLE 0 0 9674 DOCUSIGN INC COM 256163106 327 1269 SH SOLE 0 0 1269 DOLLAR GEN CORP NEW COM 256677105 206 970 SH SOLE 0 0 970 DOMINION ENERGY INC COM 25746U109 1097 15026 SH SOLE 0 0 15026 DOVER CORP COM 260003108 407 2616 SH SOLE 0 0 2616 DOW INC COM 260557103 1556 27032 SH SOLE 0 0 27032 DUKE ENERGY CORP NEW COM NEW 26441C204 4166 42684 SH SOLE 0 0 42684 DUPONT DE NEMOURS INC COM 26614N102 750 11029 SH SOLE 0 0 11029 EASTMAN CHEM CO COM 277432100 1063 10555 SH SOLE 0 0 10555 EATON CORP PLC SHS G29183103 2069 13857 SH SOLE 0 0 13857 ELECTRONIC ARTS INC COM 285512109 551 3875 SH SOLE 0 0 3875 EMERSON ELEC CO COM 291011104 774 8215 SH SOLE 0 0 8215 ENBRIDGE INC COM 29250N105 1028 25823 SH SOLE 0 0 25823 ENERGY TRANSFER L P COM UT LTD PTN 29273V100 486 50759 SH SOLE 0 0 50759 EXTRA SPACE STORAGE INC COM 30225T102 229 1362 SH SOLE 0 0 1362 EXXON MOBIL CORP COM 30231G102 2217 37685 SH SOLE 0 0 37685 FACEBOOK INC CL A 30303M102 2929 8630 SH SOLE 0 0 8630 FEDEX CORP COM 31428X106 1124 5126 SH SOLE 0 0 5126 FIRST CTZNS BANCSHARES INC N CL A 31946M103 511 606 SH SOLE 0 0 606 FISERV INC COM 337738108 291 2685 SH SOLE 0 0 2685 FORD MTR CO DEL COM 345370860 206 14533 SH SOLE 0 0 14533 FREEPORT-MCMORAN INC CL B 35671D857 331 10167 SH SOLE 0 0 10167 GARMIN LTD SHS H2906T109 238 1530 SH SOLE 0 0 1530 GENERAC HLDGS INC COM 368736104 365 892 SH SOLE 0 0 892 GENERAL DYNAMICS CORP COM 369550108 589 3007 SH SOLE 0 0 3007 GENERAL MLS INC COM 370334104 629 10517 SH SOLE 0 0 10517 GENUINE PARTS CO COM 372460105 750 6184 SH SOLE 0 0 6184 GILEAD SCIENCES INC COM 375558103 692 9901 SH SOLE 0 0 9901 GLOBAL X FDS AUTONMOUS EV ETF 37954Y624 323 11790 SH SOLE 0 0 11790 GOLDMAN SACHS GROUP INC COM 38141G104 539 1427 SH SOLE 0 0 1427 HALLIBURTON CO COM 406216101 443 20502 SH SOLE 0 0 20502 HOME DEPOT INC COM 437076102 6221 18951 SH SOLE 0 0 18951 HONEYWELL INTL INC COM 438516106 3268 15396 SH SOLE 0 0 15396 ICON PLC SHS G4705A100 282 1075 SH SOLE 0 0 1075 IDEXX LABS INC COM 45168D104 225 361 SH SOLE 0 0 361 ILLINOIS TOOL WKS INC COM 452308109 892 4315 SH SOLE 0 0 4315 INGERSOLL RAND INC COM 45687V106 231 4578 SH SOLE 0 0 4578 INTEL CORP COM 458140100 4265 80058 SH SOLE 0 0 80058 INTERNATIONAL BUSINESS MACHS COM 459200101 1970 14178 SH SOLE 0 0 14178 INTERNATIONAL PAPER CO COM 460146103 1020 18246 SH SOLE 0 0 18246 INTUITIVE SURGICAL INC COM NEW 46120E602 266 268 SH SOLE 0 0 268 INVESCO ACTIVELY MANAGED ETF ULTRA SHRT DUR 46090A887 1399 27717 SH SOLE 0 0 27717 INVESCO ACTIVELY MANAGED ETF VAR RATE INVT 46090A879 3682 146597 SH SOLE 0 0 146597 INVESCO QQQ TR UNIT SER 1 46090E107 6311 17630 SH SOLE 0 0 17630 IRON MTN INC NEW COM 46284V101 1446 33271 SH SOLE 0 0 33271 ISHARES TR U.S. UTILITS ETF 464287697 1592 20161 SH SOLE 0 0 20161 ISHARES TR COHEN STEER REIT 464287564 391 5984 SH SOLE 0 0 5984 ISHARES TR US CONSUM DISCRE 464287580 214 2768 SH SOLE 0 0 2768 ISHARES TR IBOXX INV CP ETF 464287242 1774 13332 SH SOLE 0 0 13332 ISHARES TR ISHARES SEMICDTR 464287523 229 513 SH SOLE 0 0 513 ISHARES TR NATIONAL MUN ETF 464288414 1412 12158 SH SOLE 0 0 12158 ISHARES TR RUS TOP 200 ETF 464289446 324 3143 SH SOLE 0 0 3143 ISHARES U S ETF TR EVOLVED FINLS 46431W655 451 14175 SH SOLE 0 0 14175 J P MORGAN EXCHANGE-TRADED F ULTRA SHRT INC 46641Q837 6166 121562 SH SOLE 0 0 121562 J P MORGAN EXCHANGE-TRADED F ULTRA SHT MUNCPL 46641Q654 1101 21557 SH SOLE 0 0 21557 J P MORGAN EXCHANGE-TRADED F MUNICIPAL ETF 46641Q647 733 13332 SH SOLE 0 0 13332 JOHNSON & JOHNSON COM 478160104 3562 22059 SH SOLE 0 0 22059 JPMORGAN CHASE & CO COM 46625H100 3071 18761 SH SOLE 0 0 18761 KIMBERLY-CLARK CORP COM 494368103 1055 7963 SH SOLE 0 0 7963 KLA CORP COM NEW 482480100 1150 3438 SH SOLE 0 0 3438 KONINKLIJKE PHILIPS N V NY REGIS SHS NEW 500472303 901 20281 SH SOLE 0 0 20281 L3HARRIS TECHNOLOGIES INC COM 502431109 385 1748 SH SOLE 0 0 1748 LABORATORY CORP AMER HLDGS COM NEW 50540R409 1348 4789 SH SOLE 0 0 4789 LAM RESEARCH CORP COM 512807108 876 1539 SH SOLE 0 0 1539 LINCOLN NATL CORP IND COM 534187109 933 13571 SH SOLE 0 0 13571 LINDE PLC SHS G5494J103 551 1879 SH SOLE 0 0 1879 LOCKHEED MARTIN CORP COM 539830109 912 2643 SH SOLE 0 0 2643 LOWES COS INC COM 548661107 2548 12560 SH SOLE 0 0 12560 MAGELLAN MIDSTREAM PRTNRS LP COM UNIT RP LP 559080106 276 6050 SH SOLE 0 0 6050 MAGNA INTL INC COM 559222401 525 6975 SH SOLE 0 0 6975 MARRIOTT INTL INC NEW CL A 571903202 364 2456 SH SOLE 0 0 2456 MASTERCARD INCORPORATED CL A 57636Q104 2382 6852 SH SOLE 0 0 6852 MCDONALDS CORP COM 580135101 2702 11206 SH SOLE 0 0 11206 MCKESSON CORP COM 58155Q103 821 4116 SH SOLE 0 0 4116 MDU RES GROUP INC COM 552690109 216 7280 SH SOLE 0 0 7280 MERCADOLIBRE INC COM 58733R102 218 130 SH SOLE 0 0 130 MERCK & CO INC COM 58933Y105 2613 34793 SH SOLE 0 0 34793 MICRON TECHNOLOGY INC COM 595112103 327 4600 SH SOLE 0 0 4600 MICROSOFT CORP COM 594918104 16437 58303 SH SOLE 0 0 58303 MONDELEZ INTL INC CL A 609207105 743 12769 SH SOLE 0 0 12769 NETFLIX INC COM 64110L106 2100 3441 SH SOLE 0 0 3441 NEXTERA ENERGY INC COM 65339F101 345 4400 SH SOLE 0 0 4400 NORFOLK SOUTHN CORP COM 655844108 277 1159 SH SOLE 0 0 1159 NORTHROP GRUMMAN CORP COM 666807102 855 2374 SH SOLE 0 0 2374 NOVARTIS AG SPONSORED ADR 66987V109 817 9992 SH SOLE 0 0 9992 NOVO-NORDISK A S ADR 670100205 451 4700 SH SOLE 0 0 4700 NVIDIA CORPORATION COM 67066G104 4469 21571 SH SOLE 0 0 21571 OLD DOMINION FREIGHT LINE IN COM 679580100 400 1397 SH SOLE 0 0 1397 ON SEMICONDUCTOR CORP COM 682189105 288 6300 SH SOLE 0 0 6300 ORACLE CORP COM 68389X105 2863 32854 SH SOLE 0 0 32854 OTIS WORLDWIDE CORP COM 68902V107 522 6349 SH SOLE 0 0 6349 PALO ALTO NETWORKS INC COM 697435105 333 695 SH SOLE 0 0 695 PAYCHEX INC COM 704326107 377 3356 SH SOLE 0 0 3356 PAYPAL HLDGS INC COM 70450Y103 829 3184 SH SOLE 0 0 3184 PEPSICO INC COM 713448108 1648 10960 SH SOLE 0 0 10960 PFIZER INC COM 717081103 4937 114794 SH SOLE 0 0 114794 PHILIP MORRIS INTL INC COM 718172109 362 3815 SH SOLE 0 0 3815 PNC FINL SVCS GROUP INC COM 693475105 525 2683 SH SOLE 0 0 2683 PPG INDS INC COM 693506107 262 1835 SH SOLE 0 0 1835 PRINCIPAL FINANCIAL GROUP IN COM 74251V102 676 10496 SH SOLE 0 0 10496 PROCTER AND GAMBLE CO COM 742718109 2941 21035 SH SOLE 0 0 21035 QORVO INC COM 74736K101 3150 18840 SH SOLE 0 0 18840 QUALCOMM INC COM 747525103 921 7137 SH SOLE 0 0 7137 QUANTA SVCS INC COM 74762E102 229 2009 SH SOLE 0 0 2009 RAYTHEON TECHNOLOGIES CORP COM 75513E105 1606 18683 SH SOLE 0 0 18683 REALTY INCOME CORP COM 756109104 698 10757 SH SOLE 0 0 10757 ROYAL BK CDA COM 780087102 547 5499 SH SOLE 0 0 5499 SALESFORCE COM INC COM 79466L302 335 1237 SH SOLE 0 0 1237 SCHLUMBERGER LTD COM STK 806857108 392 13217 SH SOLE 0 0 13217 SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 884 8509 SH SOLE 0 0 8509 SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 1235 11876 SH SOLE 0 0 11876 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 1160 11589 SH SOLE 0 0 11589 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 265 8679 SH SOLE 0 0 8679 SCHWAB STRATEGIC TR US MID-CAP ETF 808524508 689 8993 SH SOLE 0 0 8993 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 426 5739 SH SOLE 0 0 5739 SERVICENOW INC COM 81762P102 291 467 SH SOLE 0 0 467 SHOPIFY INC CL A 82509L107 203 150 SH SOLE 0 0 150 SIGNATURE BK NEW YORK N Y COM 82669G104 211 775 SH SOLE 0 0 775 SKYWORKS SOLUTIONS INC COM 83088M102 805 4888 SH SOLE 0 0 4888 SONOCO PRODS CO COM 835495102 487 8182 SH SOLE 0 0 8182 SOUTHERN CO COM 842587107 1360 21949 SH SOLE 0 0 21949 SPDR DOW JONES INDL AVERAGE UT SER 1 78467X109 269 795 SH SOLE 0 0 795 SPDR S&P 500 ETF TR TR UNIT 78462F103 503 1172 SH SOLE 0 0 1172 STARBUCKS CORP COM 855244109 1151 10433 SH SOLE 0 0 10433 STRYKER CORPORATION COM 863667101 1023 3879 SH SOLE 0 0 3879 SYNAPTICS INC COM 87157D109 450 2505 SH SOLE 0 0 2505 SYSCO CORP COM 871829107 338 4300 SH SOLE 0 0 4300 TARGET CORP COM 87612E110 609 2663 SH SOLE 0 0 2663 TESLA INC COM 88160R101 437 563 SH SOLE 0 0 563 TETRA TECH INC NEW COM 88162G103 299 2000 SH SOLE 0 0 2000 TEXAS INSTRS INC COM 882508104 1596 8305 SH SOLE 0 0 8305 THERMO FISHER SCIENTIFIC INC COM 883556102 904 1583 SH SOLE 0 0 1583 TRACTOR SUPPLY CO COM 892356106 421 2080 SH SOLE 0 0 2080 TRANE TECHNOLOGIES PLC SHS G8994E103 944 5469 SH SOLE 0 0 5469 TRUIST FINL CORP COM 89832Q109 2530 43145 SH SOLE 0 0 43145 UNITEDHEALTH GROUP INC COM 91324P102 4031 10317 SH SOLE 0 0 10317 UPSTART HLDGS INC COM 91680M107 205 649 SH SOLE 0 0 649 V F CORP COM 918204108 772 11519 SH SOLE 0 0 11519 VANGUARD ADMIRAL FDS INC 500 GRTH IDX F 921932505 270 1011 SH SOLE 0 0 1011 VANGUARD BD INDEX FDS VANGUARD ULTRA 92203C303 1118 22293 SH SOLE 0 0 22293 VANGUARD INDEX FDS VALUE ETF 922908744 323 2385 SH SOLE 0 0 2385 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 248 1774 SH SOLE 0 0 1774 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 307 779 SH SOLE 0 0 779 VANGUARD MUN BD FDS TAX EXEMPT BD 922907746 1334 24351 SH SOLE 0 0 24351 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 3031 36783 SH SOLE 0 0 36783 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 437 2843 SH SOLE 0 0 2843 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 561 5424 SH SOLE 0 0 5424 VANGUARD WORLD FDS ENERGY ETF 92204A306 367 4969 SH SOLE 0 0 4969 VANGUARD WORLD FDS MATERIALS ETF 92204A801 257 1485 SH SOLE 0 0 1485 VANGUARD WORLD FDS FINANCIALS ETF 92204A405 294 3175 SH SOLE 0 0 3175 VANGUARD WORLD FDS INF TECH ETF 92204A702 427 1065 SH SOLE 0 0 1065 VERIZON COMMUNICATIONS INC COM 92343V104 5420 100357 SH SOLE 0 0 100357 VISA INC COM CL A 92826C839 1518 6814 SH SOLE 0 0 6814 VMWARE INC CL A COM 928563402 368 2475 SH SOLE 0 0 2475 VODAFONE GROUP PLC NEW SPONSORED ADR 92857W308 414 26803 SH SOLE 0 0 26803 WALMART INC COM 931142103 883 6337 SH SOLE 0 0 6337 WASTE MGMT INC DEL COM 94106L109 268 1794 SH SOLE 0 0 1794 WELLS FARGO CO NEW COM 949746101 1235 26621 SH SOLE 0 0 26621 WISDOMTREE TR EUROPE HEDGED EQ 97717X701 571 7508 SH SOLE 0 0 7508 XILINX INC COM 983919101 352 2330 SH SOLE 0 0 2330 ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 490 950 SH SOLE 0 0 950 ZOOM VIDEO COMMUNICATIONS IN CL A 98980L101 204 782 SH SOLE 0 0 782 ZSCALER INC COM 98980G102 231 880 SH SOLE 0 0 880