X0305 4 2012-05-17 0 0000920112 HEARTLAND FINANCIAL USA INC HTLF 0001184321 FALB MARK C 1398 CENTRAL AVE. DUBUQUE IA 52001 1 0 0 0 Common Stock 2012-05-17 4 A 0 1100 0 A 32485 I As Trustee Common Stock 68856 I Spouse, Trust Shares held in the Mark C. Falb Revocable Trust, Mark C. Falb Trustee Shares held in Cheryl A. Falb Revocable Trust, Cheryl A. Falb Trustee The reporting person disclaims benefical ownership of these securities, and this report shall not be deemed to be an admission that the reporting person is the beneficial owner of such securities for purposes of Section 16 or for any other purpose. Includes 1,100 shares of Restricted Stock Units granted under the 2012 Long-Term Incentive Plan. These shares are subject to a one (1) year vesting schedule. /s/ Mark C. Falb 2012-05-18