X0306 4 2018-05-01 0 0001492633 Nielsen Holdings plc NLSN 0001180671 HOGUET KAREN M C/O MACYS, INC. 7 WEST SEVENTH STREET CINCINNATI OH 45202 1 0 0 0 Common Stock 2018-05-01 4 A 0 5204.94 30.74 A 37597.938 D Represents deferred stock units issued to the Reporting Person at the closing trading price as of May 1, 2018. The deferred stock units each represent one share of Nielsen common stock and vest in four substantially equal installments on each of August 1, 2018, November 1, 2018, February 1, 2019 and May 1, 2019. /s/ Emily Epstein, Authorized Signatory 2018-05-03