Stock Option Amendment

Program

March 2010

Exhibit (a)(1)(G)

2

What is it?

One time stock option amendment

Allows

employees

to have certain options

amended

You will

receive

fewer

new options but at

an

exercise

price

equal

to the greater

of US$1.00 or

our

closing

price

(BMJ) plus 7% on the

expiration date of the offer

(expected

to be

April 16, 2010)

Amended

options will

have a new ten-year

term

3

What is it? (cont.)

What is it? (cont.)

Amended

options will

be

subject

to

different

terms

in the event

of a Change in

Control or a Going-Private

Transaction, or

a liquidation or dissolution of Birks, as

described

in Exhibit

(a)(1)(A).

4

Is it

for me?

Participation is

voluntary

Your

option is

eligible

for amendment

if:

-

Option granted

under

either

the Henry Birks &

Sons Inc. Employee

Stock Option Plan or the

Mayor’s

Jewelers, Inc. 1991 Amended

Stock

Option Plan

-

Exercise

price

of options granted

is

equal

to or

greater

than

$4.00 per share

(in the currrency

in

which

such

option was

granted)

5

Is it

for me? (cont.)

AND

-

Is outstanding

and does

not expire before

the

date the offer

expires

If you

have more than

one eligible

option grant,

you

can

choose

to amend

one or more grants

-

You cannot

choose

to amend

part of a grant

In your

paperwork

is

a schedule

that

shows your

option grants

that

are eligible

for amendment

6

Am I eligible to participate?

Am I eligible to participate?

You can participate in this offer only if you are an

eligible employee.  You are an “eligible

employee”

if:

-

You are an employee of Birks or its

subsidiaries;

-

You hold eligible options through the date this

offer expires; and

-

You remain an employee of Birks or its

subsidiaries through the date this offer expires

and the date your options are amended.

7

How many

shares

do I get

if I amend

and what

is

the exercise

price?

Exchange ratio depends

on the exercise

price

of

your

eligible

option

The exercise

price

of your

amended

option will

be

the greater

of US$1.00 or the closing

price

(BMJ) + 7% on the amendment

date (expected

to be

April 16, 2010)

5 to 1

20 to 1

$4.01 to $10.00

Over $10.00

The Exchange

Ratio is

If Exercise

Price of Eligible

Option is

8

What

happens

to my

vesting?

The vesting

schedule

of your

amended

options

will

not change from

that

of your

eligible

options

prior

to the amendment.  Therefore, if all of your

options have vested, the amended

options will

be

fully

vested.

9

Risks related to the offer

Risks related to the offer

If the price of our Class A voting shares increases after

the date on which your options are amended, your

original options might be worth more than the amended

options.

You may be exposed to currency exchange risk

depending on the exchange rate at the time you exercise

your options.

The amended options will contain new provisions that

give the administrator of the Plans more flexibility in the

event of a Change in Control, which could adversely

affect your rights under the options.

If you do not participate in the offer and we engage in a

Going Private transaction, you will not be entitled to

receive cash upon exercise of your options and you may

have difficulty in selling the shares you receive upon

exercise of your options.

10

How do I amend

and when?

If

you

wish

to

amend

one

or

more

of

your

eligible

options grants

-

You must complete

the election

form

included

in

your

paperwork:

SEE EXHIBIT (a)(1)(C)

-

You must e-mail or fax Hélène Delaney at

hdelaney@birksandmayors.com or (514) 397-

2537

11

How do I amend

and when? (cont.)

-

OR hand deliver

to Hélène BUT YOU MUST GET

A SIGNED RECEIPT FROM HÉLÈNE!!!

You have until

April 16, 2010 at

5:00 p.m. EST

to turn

in your

election

form.