INCOME TAXES - Summary of components of the company's net deferred taxes (Details) (USD $)	Dec. 31, 2012	Dec. 31, 2011
Deferred tax assets:
Net operating loss carry forwards	$ 5,191,000	$ 2,459,000
Stock-based compensation	84,000	98,000
Total deferred tax assets	5,275,000	2,557,000
Valuation allowance	(5,270,000)	(1,977,000)
Net deferred tax assets	5,000	580,000
Deferred tax liabilities:
Property, equipment and software development costs	5,000	580,000
Total deferred tax liabilities	5,000	580,000
Net deferred tax asset