8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of report (date of earliest event reported):  September 18, 2012

MACROSOLVE, INC.

(Exact name of registrant as specified in its charter)

Oklahoma	333-150332	73-1518725
(State or Other Jurisdiction of Incorporation)	(Commission File Number)	(IRS Employer Identification No.)

1717 South Boulder Ave. Suite 700, Tulsa, Oklahoma 74119

(Address of principal executive offices and zip code)

Registrant’s telephone number, including area code: (918) 280-8693

Copy of correspondence to:

Gregory Sichenzia, Esq.

James M. Turner, Esq.

Sichenzia Ross Friedman Ference LLP

61 Broadway, 32nd Floor

New York, New York 10006

Tel:  (212) 930-9700   Fax:  (212) 930-9725

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

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ITEM 7.01                      Regulation FD Disclosure.

On September 18, 2012, MacroSolve, Inc. (the “Company”), issued a press release announcing an open letter to the shareholders of the Company, which shareholder letter was posted on the Company’s website.  A copy of the press release and shareholder letter that discusses these matters are filed respectively as Exhibits 99.01 and 99.02, to, and incorporated by reference in, this report.

The information in Item 7.01 of this Current Report is being furnished and shall not be deemed “filed” for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that Section.  The information in Item 7.01 of this Current Report shall not be incorporated by reference into any registration statement or other document pursuant to the Securities Act of 1933, as amended, except as shall be expressly set forth by specific reference in any such filing.

ITEM 9.01                      Financial Statements and Exhibits.

(d)           Exhibits.

99.01 Press Release, dated September 18, 2012, issued by MacroSolve, Inc.

99.02 Letter to Shareholders, dated September 18, 2012

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SIGNATURE

Pursuant to the requirement of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	MACROSOLVE, INC.
Date:  September 18, 2012	By:	/s/ KENDALL CARPENTER
		Kendall Carpenter
		Chief Financial Officer

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EX-99.01

Exhibit 99.01

MacroSolve Issues Letter to Shareholders

TULSA, OK -- (Marketwire) -- 09/18/12 -- MacroSolve, Inc., (PINKSHEETS: MCVE) (OTCQB: MCVE) ("MacroSolve," or the "Company"), a leading provider of mobile technology intellectual property today announced it has issued a Letter to Shareholders.

Shareholders and prospective investors may view the letter in full on the Investors Page at www.macrosolve.com/investors

The letter provides updates on significant developments at the Company including:

·   An advantageous sale of the Illume Mobile business unit to Decision Point Systems Inc.

·   Significant reduction of MacroSolve overhead.

·   Cash flow positive expectations in the third quarter of 2012.

·   Profitability in the fourth quarter of 2012.

·   The launch of a new strategy that will result in favorable returns for shareholders.

·   The offering of intellectual property and corporate experience in new ventures.

About MacroSolve

Founded in 1997, MacroSolve is heralded for its robust IP portfolio, while advancing throughout the mobile apps era by innovating key technologies that have laid the foundation for apps and next-gen developers. Today, MacroSolve is empowering a new era of mobile innovators seeking advisory services and IP strength from a source of experience.

Visit MacroSolve at www.macrosolve.com.

Safe Harbor Statement

This press release contains projections of future results and other forward-looking statements that involve a number of risks and uncertainties and are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Important factors that may cause actual results and outcomes to differ materially from those contained in the projections and forward-looking statements included in this press release are described in our publicly filed reports. Factors that could cause these differences include, but are not limited to, the acceptance of our products, lack of revenue growth, failure to realize profitability, inability to raise capital and market conditions that negatively affect the market price of our common stock. The Company disclaims any responsibility to update any forward-looking statements.

Company Contact

MacroSolve, Inc.

info@macrosolve.com

EX-99.02

Exhibit 99.02

September 18, 2012

Dear MacroSolve Shareholders,

We are very excited to report that MacroSolve, Inc. (“MacroSolve” or the “Company”) is launching a new strategy following the sale of our Illume Mobile business unit to Decision Point Systems.  The sale of Illume Mobile eliminated most of our Company’s overhead.  As a result, we expect to report being cash flow positive in the third quarter of 2012 and to reach profitability in the fourth quarter of 2012.

Furthermore, the funds from the sale of Illume Mobile can now be invested in building our new strategy, for what we believe will result in a higher return on investment for our Company.

Pursuing our new strategy, we will license MacroSolve’s intellectual property to highly-selective candidate companies at an attractive royalty rate in support of a joint venture. Following licensing, MacroSolve will utilize its resources and experience to assist the venture in becoming financially successful.  We believe this strategy can be applied across the spectrum of mobility providers in this growing, multi-billion dollar market.

We previously built and sold business units based upon our patented mobile app technologies; digiTicket, which provides electronic ticketing solutions, and Illume Mobile, which provides custom mobile app solutions to businesses, were sold in transactions that were favorable to our shareholders.

MacroSolve’s new strategy is an extension of the success we achieved in the past.  On a going forward basis, we plan to work as joint venture partners so that we may maintain the low overhead, positive cash flow, and profitable operations, which we anticipate achieving at MacroSolve by the end of fiscal 2012.

We believe there are tremendous opportunities to be pursued in the mobile app intellectual property space. The mobile app economy is a $100 billion growth industry with thousands of new companies being formed.  We are uniquely experienced to work with those ventures who also desire a market leadership position.  Following the sale of Illume Mobile, MacroSolve retained the key executives needed to execute on this new strategy. This is our complete focus moving forward. We thank our loyal shareholders and we look forward to growing our Company into profitability and seeing this value reflected in our equity.

Sincerely,
	Jim McGill Chairman of the Board