Segment Reporting

12 Months Ended

Jan. 31, 2015

Segment Reporting [Abstract]

Segment Reporting

Segment Reporting

The Company evaluates performance internally and manages the business on the basis of one operating segment; therefore, it has only one reportable segment. All of the Company’s identifiable assets are located in the United States.

Set forth below is data for the following groups of products: leisure, fashion and home, and party and snack. The percentage of net sales represented by each product group for each of the last three fiscal years was as follows:

Sales by Product Group	Percentage of Net Sales
	Fiscal Year
	2014		2013		2012
Leisure	51.0	%	51.7	%	52.6	%
Fashion and home	29.3	%	29.3	%	30.3	%
Party and snack	19.7	%	19.0	%	17.1	%
Total	100.0	%	100.0	%	100.0	%

Leisure includes items such as sporting goods, games, toys, tech, books, electronic accessories, and arts and crafts. Fashion and home includes items such as personal accessories, “attitude” t-shirts, beauty offerings, home goods and storage options. Party and snack includes items such as party and seasonal goods, greeting cards, candy and other snacks, and beverages.