- Definition

Investments in debt and equity securities which are categorized neither as held-to-maturity nor trading and which are intended to be sold or mature more than one year from the balance sheet date or operating cycle, if longer. Such securities are reported at fair value; unrealized gains (losses) related to Available-for-sale Securities are excluded from earnings and reported in a separate component of shareholders' equity (other comprehensive income), unless the Available-for-sale security is designated as a hedge or is determined to have had an other than temporary decline in fair value below its amortized cost basis. All or a portion of the unrealized holding gain (loss) of an Available-for-sale security that is designated as being hedged in a fair value hedge is recognized in earnings during the period of the hedge, as are other than temporary declines in fair value below the cost basis for investments in equity securities and debt securities that an entity intends to sell or it is more likely than not that it will be required to sell before the recovery of its amortized cost basis. Other than temporary declines in fair value below the cost basis for debt securities categorized as Available-for-sale that an entity does not intend to sell and for which it is not more likely than not that the entity will be required to sell before the recovery of its amortized cost basis are bifurcated into credit losses and losses related to all other factors. Other than temporary declines in fair value below cost basis related to credit losses are recognized in earnings, and losses related to all other factors are recognized in other comprehensive income.

+ References+ Details

Summary of significant accounting policies (Details 2) (USD $) In Thousands, unless otherwise specified	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013 item	Sep. 30, 2012	Dec. 31, 2012
Segment information
Number of reportable segments			1
Revenue	$ 28,607	$ 26,017	$ 77,980	$ 74,506
Marketable securities
Short-term marketable securities	36,493		36,493		41,558
Long-term marketable securities	0		0
Unrealized gains or losses from investments in marketable securities			0
Realized gains or losses from investments in marketable securities			0
Retail subscription
Segment information
Revenue	8,860	8,621	25,658	24,484
Retail single-use
Segment information
Revenue	2,386	3,304	7,802	10,799
Wholesale
Segment information
Revenue	14,328	11,631	38,222	34,837
Advertising and other
Segment information
Revenue	$ 3,033	$ 2,461	$ 6,298	$ 4,386